Experiential Branding

Loading...
Lehrplan anzeigen

Skills You'll Learn

Positioning (Marketing), Marketing, Marketing Strategy, Customer Satisfaction

Bewertungen

4.7 (6,392 ratings)
  • 5 stars
    5,030 ratings
  • 4 stars
    1,173 ratings
  • 3 stars
    151 ratings
  • 2 stars
    23 ratings
  • 1 star
    15 ratings
AT

Dec 03, 2015

Learned a lot of things in this course. Have already started changing the way I think about pricing in my current position. I hope we get the opportunity to apply these concepts in Capstone project.

AK

Jul 18, 2016

Profoundly insightful about the Marketing process. I developed a deep respect for the esteemed panel of Professors and their simple approach to explaining and applying complex Marketing concepts.

Aus der Unterrichtseinheit
BRANDING: Marketing Strategy and Brand Positioning

Unterrichtet von

  • Barbara E. Kahn

    Barbara E. Kahn

    Professor of Marketing and Director, Jay H. Baker Retailing Center
  • Peter Fader

    Peter Fader

    Professor of Marketing and Co-Director of the Wharton Customer Analytics Initiative
  • David Bell

    David Bell

    Xinmei Zhang and Yongge Dai Professor, Professor of Marketing

Durchsuchen Sie unseren Katalog

Melden Sie sich kostenlos an und erhalten Sie individuelle Empfehlungen, Aktualisierungen und Angebote.