Marketing 101: Building Strong Brands Part I

Loading...
Lehrplan anzeigen

Kompetenzen, die Sie erwerben

Positioning (Marketing), Marketing, Marketing Strategy, Customer Satisfaction

Bewertungen

4.8 (7,720 Bewertungen)
  • 5 stars
    79%
  • 4 stars
    18%
  • 3 stars
    2%
  • 2 stars
    0%
  • 1 star
    0%
MK

Dec 11, 2015

Great! I am taking the course with almost no experience in this area. Really enjoyed this class and learned a lot. A lot of practical examples which helped me to understand all the parts. Thank you!

AK

Jul 18, 2016

Profoundly insightful about the Marketing process. I developed a deep respect for the esteemed panel of Professors and their simple approach to explaining and applying complex Marketing concepts.

Aus der Unterrichtseinheit
BRANDING: Marketing Strategy and Brand Positioning

Unterrichtet von

  • Barbara E. Kahn

    Barbara E. Kahn

    Professor of Marketing and Director, Jay H. Baker Retailing Center
  • Peter Fader

    Peter Fader

    Professor of Marketing and Co-Director of the Wharton Customer Analytics Initiative
  • Jagmohan Raju

    Jagmohan Raju

    Joseph J. Aresty Professor

Durchsuchen Sie unseren Katalog

Melden Sie sich kostenlos an und erhalten Sie individuelle Empfehlungen, Aktualisierungen und Angebote.