Three Cheers for Direct Marketing

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Kompetenzen, die Sie erwerben

Positioning (Marketing), Marketing, Marketing Strategy, Customer Satisfaction

Bewertungen

4.8 (7,170 Bewertungen)
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    18 ratings
MK

Dec 11, 2015

Great! I am taking the course with almost no experience in this area. Really enjoyed this class and learned a lot. A lot of practical examples which helped me to understand all the parts. Thank you!

EI

Oct 06, 2019

I really enjoyed this course and will be revisiting from time to time for refresher. Thanks a lot to the lecturers and Brabara Khan; thanks for driving the course home. Emeka from Lagos, Nigeria.

Aus der Unterrichtseinheit
CUSTOMER CENTRICITY: The Limits of Product-Centric Thinking & The Opportunities and Challenges of Customer Centricity

Unterrichtet von

  • Barbara E. Kahn

    Barbara E. Kahn

    Professor of Marketing and Director, Jay H. Baker Retailing Center
  • Peter Fader

    Peter Fader

    Professor of Marketing and Co-Director of the Wharton Customer Analytics Initiative
  • David Bell

    David Bell

    President and Co-Founder at Idea Farm Ventures (IFV)

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