Course Introduction

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4.9 (101 Bewertungen)

  • 5 stars
    88,11 %
  • 4 stars
    10,89 %
  • 3 stars
    0,99 %


26. Nov. 2021

Great course. As someone who is starting out the career in the management field I found that this course was really practical, efficient and wholesome.


3. Okt. 2021

Great course and very insightful on Omni-Channel retail strategy. Up-to-date, concise explanations on scenarios and very well presented.

Aus der Unterrichtseinheit

Module 1: How Covid-19 has Accelerated the Move from Product-focused to Customer-Focused Marketing Strategy

Unterrichtet von

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    Barbara E. Kahn

    Professor of Marketing and Director, Jay H. Baker Retailing Center

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