Hi. This is Randy Hlavac and I'm talking to you in June of 2019. IBM just made some major changes to their IBM Cloud system, and it's changing the way they are giving access to Coursera participants. The nice part is, if you're in a social media marketing specialization, you're going to get a lot more in terms of capabilities than you had before, and so I want to show you the changes that they have put in place. The IBM Cloud system. Think of that as a collection of really great tools for artificial intelligence and machine learning, security, Blockchain, database, mobile, and digital programs as well as social analytics and social marketing. What we're going to do is you get the whole system, but we're going to just focus on some particular areas that are highly relevant to social analytics. It's been designed for programmers and system designers. But there's a lot of technical documentation but there's a lot of use cases and other documentation, plus will have videos that will allow you to get into the system and see how it all works. Basically we gave it to you for to accomplish three things; first, we want you to experience how the IBM Cloud can be used for social analytics and social marketing research. We also want you to get the experience of what you could do within these sorts of systems. Cloud-based computing is a huge part of our world today, and these sorts of systems can give you and your business a lot of different capabilities. We want you to be able to explore the documentation and learning resources to see the advanced parts of the systems while you're working on the part that will have access to. In the past, we had to use the promo code and get only six months and then you're cut off from it. That's no more, you now have lifetime limited use of the IBM Cloud system. Basically the IBM Cloud is broken into two parts; one, there are the main core IBM Cloud computing software areas. Then there's what they call light and light is a part of every one of the areas. But the light ones are ones that you can access, you can use, and they will show you how this all works. In other words, you can't put up a database of five million people and analyze it, but you can do little things to see how it all fits together and to make a business case if you wanted to develop these sort of systems in the future. Plus some of them are fully functional and they're the ones we're going to be using in the course. So I think getting started. It's really easy. You go to the IBM Cloud signup page which you have the link, then you either register for an IBM ID or if you have the IBM ID already, you just log into the system. I'll show you where here in a second. Then you start enjoying it. I mean, basically you click on that you want. You're going to be using the IBM Cloud and it will activate the system, and I'll show you what the start screen looks like. Then we have additional videos in the MOOCs that you can use to do specific things on the system to show you the social analytics capabilities of the IBM cloud software. So this would be the page you're going to go to. I'll give you the link and then what you do is you either create a free account that you see there on the right starting with your email address which will be the link to your IBM ID, or if you already have an idea up in the upper right-hand corner, it says login. That's what you would do and then you click on IBM Cloud and you're into it. This is the way the system looks. Basically on the left-hand side, you have all the categories of software. These are all the tool sets that they have in there. We're going to use a number of these for various applications or kind of work our way through it. Then you will see that they have the various featured areas that they have, and so you can click down, generally go down by the categories and look at the different tools and go from there. Up at the top, you can search for L-I-T-E for light. It'll show you just a 1,0 or when you go into any of these subcategories, each one of the pieces of software they're in these boxes that you see here. Some of them will say light on them and those are the ones that you can use. So enjoy learning from the IBM Cloud system, it's an advanced software, it's Cloud computing at its best, and it's an excellent way for you to see how to better use these sorts of systems to do social analytics and again important insights into your high value markets.
