In this course, you will learn about branding and the role of public relations as opposed to adjacent fields like advertising and marketing. You will understand the media and how to leverage storytelling with different outlets and gatekeepers. Foundational mass communication and public relations theories will be discussed in terms of issue and crisis management.
Introduction to Week 2
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Kompetenzen, die Sie erwerben
Press Release, Public Relations, Branding, Influencers
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Aus der Unterrichtseinheit
PR’s Role in Branding
In this module, you will learn about the similarities and differences between public relations and other fields like journalism, advertising, and marketing. You will also understand how public relations works with the related fields in the process of branding.
Unterrichtet von
Erin Willis
Associate Professor
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