In this course, you will learn about branding and the role of public relations as opposed to adjacent fields like advertising and marketing. You will understand the media and how to leverage storytelling with different outlets and gatekeepers. Foundational mass communication and public relations theories will be discussed in terms of issue and crisis management.
Introduction to Week 3
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Kompetenzen, die Sie erwerben
Press Release, Public Relations, Branding, Influencers
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Aus der Unterrichtseinheit
Issue and Crisis Management
In this module, you will learn the difference between an issue and a crisis situation, including the risk and reward to company reputation. You will also learn the basics of crisis communication and reputation management.
Unterrichtet von
Erin Willis
Associate Professor
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