In this course, you will learn about branding and the role of public relations as opposed to adjacent fields like advertising and marketing. You will understand the media and how to leverage storytelling with different outlets and gatekeepers. Foundational mass communication and public relations theories will be discussed in terms of issue and crisis management.
Introduction to Week 4
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Kompetenzen, die Sie erwerben
Press Release, Public Relations, Branding, Influencers
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Aus der Unterrichtseinheit
Gatekeeping in Public Relations
In this module, you will learn about different forms of media and how the gatekeeping process works. You will also be introduced to media theory–just enough to be dangerous!
Unterrichtet von
Erin Willis
Associate Professor
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