In this course, you will learn about branding and the role of public relations as opposed to adjacent fields like advertising and marketing. You will understand the media and how to leverage storytelling with different outlets and gatekeepers. Foundational mass communication and public relations theories will be discussed in terms of issue and crisis management.
Introduction to Week 5
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Kompetenzen, die Sie erwerben
Press Release, Public Relations, Branding, Influencers
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Aus der Unterrichtseinheit
The Art of the Press Release
In this module, you will learn how to work with journalists and build a media contact list specific to your organization’s communication goals. You will understand the basics of the press release and pitch process, and practice writing your own.
Unterrichtet von
Erin Willis
Associate Professor
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