Product Development: Customer Journey Mapping with Miro

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In diesem angeleitetes Projekt werden Sie:

Define customer journey maps for product and service with Miro

Clock2.5 hours
BeginnerAnfänger
CloudKein Download erforderlich
VideoVideo auf geteiltem Bildschirm
Comment DotsEnglisch
LaptopNur Desktop

By the end of this project, you will be fluent in identifying and analyzing customer journeys for new products and services and in deriving opportunities from your analysis, thus generating positive results for your business venture. This project is designed to engage and harness your visionary and exploratory abilities. You will use proven models in strategy and product development with the Miro platform to explore and analyze these customer journeys. This is an important step for individuals or companies wanting to explore new products or services. We will practice critically examining customer segments and products structures that affect the business. You will engage in evaluating, through examples and hands-on practice, making decisions on product orientation. Furthermore, you will assess whether to modify or keep the product structure when entering the market. You will be ready to take an entrepreneurial idea through a scientific and logical process, helping you validate your ideas for a new business or service.

Kompetenzen, die Sie erwerben werden

  • Product Development
  • Marketing
  • Business Strategy
  • Value Proposition
  • Innovation

Schritt für Schritt lernen

In einem Video, das auf einer Hälfte Ihres Arbeitsbereichs abgespielt wird, führt Sie Ihr Dozent durch diese Schritte:

  1. Use Miro as a business tool and learn how to customize our project template using Miro’s features

  2. Evaluate value for the customer, personas analysis and relate it to the hands-on project map

  3. Define the main stages of the customer journey map

  4. Analyse the journey processes and define the customer mapping for the Awareness phase

  5. Define and identify the customer path for the Discovery phase

  6. Define and classify the Engagement phase customer path

  7. Define and identify the customer path for the Purchasing and Attendance phases

  8. Understand and classify the post service stage customer path and plan for the next steps

Ablauf angeleiteter Projekte

Ihr Arbeitsbereich ist ein Cloud-Desktop direkt in Ihrem Browser, kein Download erforderlich

Ihr Dozent leitet Sie in einem Video mit geteiltem Bildschirm Schritt für Schritt an.

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