How to Use the CPM to Analyze and Set Your Strategy

von
Coursera Project Network
In diesem angeleitetes Projekt werden Sie:

Design the Competitive Profile Matrix (CPM) to analyze you industry

Examine the Critical Success Factors (CSFs) that determines success in your industry

Formulate the right strategy for your organization given the result of the analysis of your industry

Clock2 Hours
IntermediateMittel
CloudKein Download erforderlich
VideoVideo auf geteiltem Bildschirm
Comment DotsEnglisch
LaptopNur Desktop

In this 1-hour long project-based course, you will learn how to analyze your industry and identify your competitive advantage with the Competitive Profile Matrix (CPM). CPM is a strategic management tool that enables you to benchmark you company in relation to competition and then identify the relative strengths and weaknesses of all the competitors based on some Critical Success Factors (CSFs). The CSFs are assigned weight based on their perceived importance, ranked based on their strengths and weaknesses, then the weight is multiplied by the rank to get the weighted score, and then the sum of the weighted score reveals the company with the dominant strengths in the industry. Essentially, the competitive profile matrix CPM allows a company to easily visualize its competitive landscape on a single page. And so, to demonstrate the application of the CPM matrix, we will use a spreadsheet to analyze a division of our energy services company together. The example of the case study would empower you to use the model to analyze your company or any other company of your choice. The project is for business leaders who want have a deep insight on their competitive environment and how their company fare relative to competition. Also, for strategist who are interested in helping organization in making informed strategic decisions. At the end of the project, you will be able to use the CPM to analyze your company, identify the strengths and weaknesses of the competitors, and use the model to shape your strategy

Kompetenzen, die Sie erwerben werden

  • Leadership
  • Management
  • strategy
  • Entrepreneurship

Schritt für Schritt lernen

In einem Video, das auf einer Hälfte Ihres Arbeitsbereichs abgespielt wird, führt Sie Ihr Dozent durch diese Schritte:

  1. Design and analyze the Competitive Profile Matrix with a spreadsheet

  2. Determine the Critical Success Factors (CSFs) for your industry, and assign weight and ranking to your key competitors based on the CSFs

  3. Apply the framework to formulate strategy for your organization to create a competitive advantage

Ablauf angeleiteter Projekte

Ihr Arbeitsbereich ist ein Cloud-Desktop direkt in Ihrem Browser, kein Download erforderlich

Ihr Dozent leitet Sie in einem Video mit geteiltem Bildschirm Schritt für Schritt an.

Häufig gestellte Fragen

Häufig gestellte Fragen

Haben Sie weitere Fragen? Besuchen Sie das Learner Help Center.