Understanding the average Facebook User

von
Coursera Project Network
In diesem angeleitetes Projekt werden Sie:

Design a Buyer Persona and create a PDF Document.

Use Facebook Insights to discover interests of the average Facebook User.

Clock2 hours
IntermediateMittel
CloudKein Download erforderlich
VideoVideo auf geteiltem Bildschirm
Comment DotsEnglisch
LaptopNur Desktop

After completing this guided project, no matter if you are launching a new brand or want to optimize the social media strategy for an existing brand, you will be able to better understand and reach your Facebook target audience. The goal of this project is to get to know and understand the average Facebook user. By achieving this goal, it will be possible to create a promising marketing strategy and to reach your target audience on Facebook. The objective of social media marketing is to find creative ways to attract the attention of users for its products and services, many times on a lean marketing budget. Today, you will first create a Facebook Business Page Account. We will create our own Buyer Persona, which will serve you as a template for future projects. Later, I will introduce you to Facebook Insights. Facebook Insights is one of the most powerful Facebook marketing analytics tools available. When you dive into your Facebook Insights, you’ll receive a wealth of data to help you understand more about your Facebook Page and your target audience.

Kompetenzen, die Sie erwerben werden

  • Social Media Marketing
  • Social Media
  • Marketing Strategy
  • Social Media Platforms

Schritt für Schritt lernen

In einem Video, das auf einer Hälfte Ihres Arbeitsbereichs abgespielt wird, führt Sie Ihr Dozent durch diese Schritte:

  1. Create a Facebook Business Account.

  2. Compare charts and statistics regarding the average Facebook User.

  3. Design a Buyer Persona and create a PDF Document.

  4. Discover Facebook Insights and obtain information about your target group.

  5. Use Facebook Insights to discover interests of the average Facebook User.

Ablauf angeleiteter Projekte

Ihr Arbeitsbereich ist ein Cloud-Desktop direkt in Ihrem Browser, kein Download erforderlich

Ihr Dozent leitet Sie in einem Video mit geteiltem Bildschirm Schritt für Schritt an.

Häufig gestellte Fragen

Häufig gestellte Fragen

Haben Sie weitere Fragen? Besuchen Sie das Learner Help Center.