- Cost-Based Pricing
- Pricing Strategies
- Market-Based Pricing
- Customer Value-based Pricing
- Strategic Management
- Channel and Direct-to-Consumer Pricing
- Price Discrimination
- Price Elasticity Of Demand
- Customer Willingness to Pay
- Measuring Customer Preferences
- Customer Psychology
- Competitor Pricing Models
Spezialisierung Pricing Strategy Optimization
Set prices the way the experts do. Master pricing strategies used by global consulting and academic leaders.
Keine Kreditkarte erforderlich – Sie können direkt einsteigen!
von

Was Sie lernen werden
How to utilize the strategic power of pricing to set profit maximizing prices
Cost and economics in pricing strategy
How to leverage knowledge of customer value to develop a pricing strategy
Market and competitor pricing models that inform pricing decisions
Kompetenzen, die Sie erwerben
Über dieses Spezialisierung
Praktisches Lernprojekt
Utilizing the concepts, tools and techniques taught in each course—from basic techniques of economics to knowledge of customer segments, willingness to pay, and customer decision making to analysis of market prices, share, and industry dynamics—you will practice setting profit maximizing prices to improve price realization in a variety of real-world scenarios.
Some familiarity with business is helpful, but not required.
Some familiarity with business is helpful, but not required.
So funktioniert die Spezialisierung
Kurse absolvieren
Eine Coursera-Spezialisierung ist eine Reihe von Kursen, in denen Sie eine Kompetenz erwerben. Um zu beginnen, melden Sie sich direkt für die Spezialisierung an oder überprüfen Sie deren Kurse und wählen Sie denjenigen Kurs aus, mit dem Sie beginnen möchten. Wenn Sie einen Kurs abonnieren, der Bestandteil einer Spezialisierung ist, abonnieren Sie automatisch die gesamte Spezialisierung Es ist in Ordnung, wenn Sie nur einen Kurs absolvieren möchten — Sie können Ihren Lernprozess jederzeit unterbrechen oder Ihr Abonnement kündigen. Gehen Sie zu Ihrem Lernender-Dashboard, um Ihre Kursanmeldungen und Ihren Fortschritt zu verfolgen.
Praxisprojekt
Jede Spezialisierung umfasst ein Praxisprojekt. Sie müssen das Projekt/die Projekte erfolgreich abschließen, um die Spezialisierung abzuschließen und Ihr Zertifikat zu erwerben. Wenn die Spezialisierung einen separaten Kurs für das Praxisprojekt umfasst, müssen Sie zunächst alle anderen Kurse abschließen, bevor Sie damit beginnen können.
Zertifikat erwerben
Wenn Sie alle Kurse und das Praxisprojekt abgeschlossen haben, erhalten Sie ein Zertifikat, dass Sie für potenzielle Arbeitgeber und Ihr berufliches Netzwerk freigeben können.

Es gibt 4 Kurse in dieser Spezialisierung
Cost and Economics in Pricing Strategy
How much should you charge for your products and services? Traditionally, businesses have answered this question based on the cost to produce or provide their goods and services. This course shows you the economic factors behind pricing based on cost and the pros and cons of a cost-based pricing approach. Developed at the Darden School of Business at the University of Virginia, and led by top-ranked Darden faculty and Boston Consulting Group global pricing experts, the course provides the practical and research-based models and methods you need to set prices that maximize your profits.
Customer Value in Pricing Strategy
The traditional approach to pricing based on costs works to pay the bills, but it leaves revenue on the table. You can, in fact, price your products in a way that increases sales--if you know what your customers are willing to pay and can leverage psychology to create better deal and discount plans. In this course, we'll show you how to price a product based on how your customers value it and the psychology behind their purchase decisions. Developed at the Darden School of Business at the University of Virginia, and led by top-ranked Darden faculty and Boston Consulting Group global pricing experts, this course provides an in-depth understanding of value-based pricing and how to use it to capture more revenue.
Market and Competition in Pricing Strategy
If you haven’t considered what the competition is charging, you may not be maximizing your revenue. Spend time analyzing the market and you can influence price and improve margins. In this course, we'll show you how to implement competitive pricing and avoid common legal pitfalls of market-based pricing. You will also learn how to predict, influence and respond to competitors’ pricing moves. Developed at the Darden School of Business at the University of Virginia, and led by top-ranked Darden faculty and Boston Consulting Group global pricing experts, this course provides an in-depth understanding of market-based pricing and how to use it to capture more revenue.
Pricing Strategy in Practice
In this project-centered course, Darden's Ron Wilcox and BCG's Thomas Kohler will walk you through a real-world case, from problem statement to detailed analyses. You'll use all three lenses (cost, customer value, and competition) to recommend an optimal price—and then adjust to market disruptions. Utilizing the concepts, tools and techniques taught in previous Specialization courses—from basic techniques of economics to knowledge of customer segments, willingness to pay, and customer decision making to analysis of market prices, share, and industry dynamics—you will practice setting profit maximizing prices to improve price realization. You'll finish the course with a portfolio-building project that demonstrates your pricing prowess from this Darden School of Business at the University of Virginia and Boston Consulting Group course.
von

University of Virginia
A premier institution of higher education, The University of Virginia offers outstanding academics, world-class faculty, and an inspiring, supportive environment. Founded by Thomas Jefferson in 1819, the University is guided by his vision of discovery, innovation, and development of the full potential of students from all walks of life. Through these courses, global learners have an opportunity to study with renowned scholars and thought leaders.

BCG
Boston Consulting Group (BCG) is a global management consulting firm and the world’s leading advisor on business strategy.

Häufig gestellte Fragen
Wie erfolgen Rückerstattungen?
Kann ich mich auch nur für einen Kurs anmelden?
Ist finanzielle Unterstützung möglich?
Kann ich kostenlos an diesem Kurs teilnehmen?
Findet dieser Kurs wirklich ausschließlich online statt? Muss ich zu irgendwelchen Sitzungen persönlich erscheinen?
Do I need to take the courses in a specific order?
What background knowledge is necessary?
Wie lange dauert es, die Spezialisierung abzuschließen?
Erhalte ich akademische Leistungspunkte für den Abschluss der Spezialisierung?
What will I be able to do upon completing the Specialization?
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