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von

English for Business and Entrepreneurship

University of Pennsylvania

Über diesen Kurs

185.628 kürzliche Aufrufe

Welcome to English for Business and Entrepreneurship, a course created by the University of Pennsylvania, and funded by the U.S. Department of State Bureau of Educational and Cultural Affairs, Office of English Language Programs. 
To enroll in this course for free, click on “Enroll now” and then select "Full Course.  No certificate."

This course is designed for non-native English speakers who are interested in learning more about the global business economy. In this course, you will learn about topics and language necessary to succeed in the international workplace.  You will explore business English through authentic readings and video lectures, while learning about business vocabulary, concepts, and issues. Unit 1 will provide an introduction to entrepreneurship by examining ideas, products, and opportunities. In unit 2, you will learn about the basics of market research, including how to identify an opportunity. The next unit in the course will focus on business plans, why these plans are important, and will give you a chance to practice composing a business plan. In the final unit of the course, we will present basics for funding a business and will help you create a persuasive presentation, or pitch, based on a business plan. 

Unless otherwise noted, all course materials are available for re-use, repurposing and free distribution under a Creative Commons 4.0 Attribution license.

Supplemental reading materials were provided by Newsela, which publishes daily news articles at a level that's just right for each English language learner.

Flexible Fristen

Setzen Sie Fristen gemäß Ihrem Zeitplan zurück.

Zertifikat zur Vorlage

Erhalten Sie nach Abschluss ein Zertifikat

100 % online

Beginnen Sie sofort und lernen Sie in Ihrem eigenen Tempo.

Stufe „Anfänger“

Ca. 32 Stunden zum Abschließen

Englisch

Untertitel: Arabischer Raum, Französisch, Portugiesisch (europäisch), Italienisch, Vietnamesisch, Koreanisch, Deutsch, Russisch, Englisch, Spanisch

Kompetenzen, die Sie erwerben

Business Plan
Market Research
English Language
Entrepreneurship

Flexible Fristen

Setzen Sie Fristen gemäß Ihrem Zeitplan zurück.

Zertifikat zur Vorlage

Erhalten Sie nach Abschluss ein Zertifikat

100 % online

Beginnen Sie sofort und lernen Sie in Ihrem eigenen Tempo.

Stufe „Anfänger“

Ca. 32 Stunden zum Abschließen

Englisch

Untertitel: Arabischer Raum, Französisch, Portugiesisch (europäisch), Italienisch, Vietnamesisch, Koreanisch, Deutsch, Russisch, Englisch, Spanisch

Dozenten

Dozentenbewertung

4,88/5 (1.164 Bewertungen)

Amy Nichols
Herausragender Dozent

Manager of International Research and Program Development

English Language Programs

393.393 Lernende

1 Kurse

James Riedel
Herausragender Dozent

Executive Director

English Language Programs

393.393 Lernende

1 Kurse

von

University of Pennsylvania

The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies.

Lehrplan - Was Sie in diesem Kurs lernen werden

Inhaltsbewertung99%(120,773 Bewertungen)

Woche

Woche 1

9 Stunden zum Abschließen

Unit 1: Becoming an Entrepreneur

In this unit, we will introduce course goals and logistics, then discuss basic concepts and vocabulary related to entrepreneurship.

9 Stunden zum Abschließen

24 Videos (Gesamt 83 min), 14 Lektüren, 14 Quiz

24 Videos

Welcome to English for Business & Entrepreneurship (Video 1)3m

Course Introduction Part I - Course Overview (Video 2)4m

Course Introduction Part II - Using the Course Site (Video 3)4m

Unlockable Achievement9

What is Entrepreneurship? (Video 4 Part 1)2m

What is Entrepreneurship? (Video 4 Part 2)5m

Language Focus - Reading Skills (Video 5 Part 1)2m

Language Focus - Reading Skills (Video 5 Part 2)5m

Unlockable Achievement9

Why Entrepreneurship? (Video 6 Part 1)6m

Why Entrepreneurship? (Video 6 Part 2)2m

Ideas, Products, and Opportunities (Video 7)6m

Unlockable Achievement9

Creating Simple, One-Sentence Product Descriptions (Video 8 Part 1)7m

Creating Simple, One-Sentence Product Descriptions (Video 8 Part 2)2m

Deciding on a Type of Startup (Video 9 Part 1)5m

Deciding on a Type of Startup, Guest Speaker (Video 9 Part 2)3m

Risk, Failure, and Important Steps (Video 10 Part 1)4m

Risk, Failure, and Important Steps (Video 10 Part 2)4m

Language Focus - Comparative Structures (Video 11 Part 1)4m

Language Focus - Comparative Structures (Video 11 Part 2)2m

Language Focus - Comparative Structures (Video 11 Part 3)2m

Online Learning Opportunities to Extend Your Skills38

14 Lektüren

Overview of the Unit5m

Video/Listening: Elon Musk's Journey to Mars2m

Game 1: Unit 1 Vocabulary Flashcards6m

BASIC: Entrepreneurship seen as solution to South Africa's unemployment crisis5m

ADVANCED: Entrepreneurship seen as a solution to South Africa’s unemployment crisis7m

Women taxi startups gaining speed globally10m

African women entrepreneurs think big and share dreams10m

“This recent grad brewed a startup by managing the details”5m

Young Entrepreneurs Win Million-Dollar Prize10m

“Many paths lead to successful business startups”5m

“Entrepreneurs find new ways to address housing shortages"10m

Video: “Ludwick Marishane: A bath without water”4m

“Broadway rallies to save a beloved diner"4m

Game: Unit 1 Vocabulary Flashcards5m

14 praktische Übungen

Unit 1 Assessment 1: Self-Assessment of Business & Entrepreneurship Vocabulary Knowledge10m

Check Your Understanding: "Entrepreneurship Seen as Solution to S. Africa's Unemployment Crisis"30m

Value Affirmation Activity30m

Check Your Understanding: "African women entrepreneurs think big and share dreams"30m

Check Your Understanding: "This recent grad brewed a startup by managing the details"30m

Game 2: Identifying Different Types of Products30m

Game 3: Creating Product Descriptions30m

Game 4: Correlative Connectors & Sentence Connectors30m

Check Your Understanding: "Young Entrepreneurs Win Million-Dollar Prize"

Game: Connector Practice Activity30m

Check Your Understanding: "Many paths lead to successful business startups"30m

Check Your Understanding: Entrepreneurs find new ways to address housing shortages30m

Check Your Understanding: "Ludwick Marishane: A Bath Without Water"30m

Check Your Understanding: "Broadway rallies to save a beloved diner"30m

Woche

Woche 2

8 Stunden zum Abschließen

Unit 2: Identifying an Opportunity

This unit will cover how to do market research to determine whether a new product presents an opportunity in a market. We will focus on surveys and questions.

8 Stunden zum Abschließen

20 Videos (Gesamt 67 min), 11 Lektüren, 10 Quiz

20 Videos

Market Research and Testing to Identify Opportunities (Video 1)6m

Unlockable Achievement9

Informal Research - Advantages and Disadvantages (Video 2)5m

Formal Research - Advantages and Disadvantages (Video 3 Part 1)2m

Formal Research - Advantages and Disadvantages (Video 3 Part 2)4m

Language Focus - Listening Strategies (Video 4 Part 1)4m

Language Focus - Listening Strategies (Video 4 Part 2)2m

Unlockable Achievement9

Creating a Survey (Video 5 Part 1)6m

Creating a Survey (Video 5 Part 2)4m

Language Focus - Questions and Intonation (Video 6 Part 1)2m

Language Focus - Questions and Intonation (Video 6 Part 2)4m

Language Focus: Sample questions and intonation2m

Unlockable Achievement6

Collecting Data (Video 7)5m

Evaluating Results (Video 8)6m

Unlockable Achievement9

Completing Assessment 2 (Video 9 Part 1)6m

Completing Assessment 2 (Video 9 Part 2)1m

Unlockable Achievement9

11 Lektüren

Overview of the Unit1m

Game 1: Unit 2 Vocabulary Flashcards5m

BASIC: Washington state's new apple joining a changing industry5m

ADVANCED: Washington state's new apple joining a changing industry7m

BASIC: Bugs are the new food4m

ADVANCED: Bugs are the new food5m

Samples of Question Forms and Intonation (for Assessment 1)2m

Assessment 2 Model10m

“Taiwanese business seeks specialized markets”5m

“People who bring their own grocery bags are more likely to buy junk food”5m

Game: Unit 2 Vocabulary Flashcards6m

9 praktische Übungen

Check Your Comprehension: "Washington state's new apple joining a changing industry"30m

Game 2: More Practice with Comparative Language30m

Check Your Comprehension: "Bugs are the new food"30m

Game 3: Creating Survey Questions30m

Unit 2, Assessment 1: Questions and Intonation30m

Analyzing Sample Survey Data30m

Game: Question Matching Practice Activity30m

Check Your Understanding: "Taiwanese business seeks specialized markets"30m

Check Your Understanding: "People who bring their own grocery bags are more likely to buy junk food"30m

Woche

Woche 3

4 Stunden zum Abschließen

Unit 3: Creating a Business Plan (Part 1)

This first part of Unit 3 will review the importance of writing a business plan and will focus on the first two sections: operations and marketing.

4 Stunden zum Abschließen

10 Videos (Gesamt 39 min), 8 Lektüren, 6 Quiz

10 Videos

Why write a business plan? (Video 1)4m

Strategic Language Focus - Intensifiers & degree complements in persuasive business writing (Video 2 Part 1)5m

Strategic Language Focus - Intensifiers & degree complements in persuasive business writing (Video 2 Part 2)4m

Unlockable Achievement9

Business description, including management and operations (Video 3)5m

Marketing: Part I: Vocabulary and Concepts (Video 4 Part 1)3m

Marketing: Part I: Vocabulary and Concepts (Video 4 Part 2)3m

Marketing: Part I: Vocabulary and Concepts (Video 4 Part 3)3m

Marketing: Part II: Business Plan (Video 5 Part 1)5m

Marketing: Part II: Business Plan (Video 5 Part 2)3m

8 Lektüren

Overview of Unit 31m

BASIC: Nigeria's Wecyclers work for reusable future in Lagos5m

ADVANCED: Nigeria’s Wecyclers work for reusable future in Lagos7m

BASIC: Chinese go to Los Angeles for Kobe Bryant, but skip the beach5m

ADVANCED: Chinese go to Los Angeles for Kobe Bryant, but skip the beach7m

“50 business ideas you can start for under $100"7m

"Chilean government seeks to boost female-led start-ups"5m

Game: Unit 3 Vocabulary Flashcards7m

6 praktische Übungen

Game 1: Practice with degree complements and intensifiers30m

Check Your Understanding: "Nigeria's Wecyclers work for reusable future in Lagos"30m

Check Your Understanding: "Chinese Go to Los Angeles for Kobe Bryant, But Skip the Beach"30m

Game 2: Sorting the 4 Ps30m

Check your Understanding: "50 business ideas you can start for under $100"30m

Check Your Understanding: "Chilean government seeks to boost female-led start-ups"30m

Woche

Woche 4

3 Stunden zum Abschließen

Unit 3: Creating a Business Plan (Part 2)

In this second part of Unit 3, we will learn about the Financials section of a business plan and how to create a simple, brief business plan of our own.

3 Stunden zum Abschließen

9 Videos (Gesamt 36 min), 3 Lektüren, 5 Quiz

9 Videos

Financials: Part I: Startup Costs, Operating Costs & Sales Projections (Vocabulary & concept focus) (Video 6)5m

Financials: Part II: Income statement (Vocabulary & concept focus) (Video 7)6m

Financials: Part III: Startup Costs, Sales & Revenue Projections, Cost Projections & Income Statement (Calculations) (Video 8 Part 1)4m

Financials: Part III: Startup Costs, Sales & Revenue Projections, Cost Projections & Income Statement (Calculations) (Video 8 Part 2)3m

Financials: Part III: Startup Costs, Sales & Revenue Projections, Cost Projections & Income Statement (Calculations) (Video 8 Part 3)3m

Strategic Language Focus - Describing Financials (Video 9)5m

Creating a brief business plan (Video 10 Part 1)3m

Creating a brief business plan (Video 10 Part 2)3m

Unlockable Achievement9

3 Lektüren

Template and Model for Brief Business Plans (for Assessment 2)5m

It's a startup world!10m

Game: Unit 3 Vocabulary Flashcards7m

4 praktische Übungen

Game 3: Vocabulary: Word problems matching numbers with words30m

Game 4: Vocabulary: Word problems matching numbers with words30m

Game 5: Interpreting Results30m

Check Your Understanding: "It's a startup world!"

Woche

Woche 5

7 Stunden zum Abschließen

Unit 4: Attracting Investors and Obtaining Financial Support

In this unit, we will discuss different ways to get the money needed to start a business. At the end you will create a "pitch" to present your business ideas.

7 Stunden zum Abschließen

23 Videos (Gesamt 74 min), 9 Lektüren, 10 Quiz

23 Videos

Financing a Business: Bootstrapping versus Outside Funding (Video 1 Part 1)4m

Financing a Business: Bootstrapping versus Outside Funding (Video 1 Part 2)3m

Unlockable Achievement9

Debt-Financing: Bank Loans and Microloans (Video 2 Part 1)4m

Debt-Financing: Bank Loans and Microloans (Video 2 Part 2)3m

Unlockable Achievement9

Equity-Financing: Venture Capital (Video 3 Part 1)5m

Equity-Financing: Venture Capital (Video 3 Part 2)2m

Finding Investors in the Social Network (Video 4)4m

Crowdfunding (Video 5 Part 1)4m

Crowdfunding (Video 5 Part 2)3m

Listening: Crowd-sourced funding provides kickstart to new business ventures2m

Unlockable Achievement9

Making a Pitch to Attract Investors (Video 6 Part 1)5m

Making a Pitch to Attract Investors (Video 6 Part 2)5m

Creating an Effective Hook (Video 7 Part 1)5m

Creating an Effective Hook (Video 7 Part 2)4m

Adding Impact: Word Stress, Body Language,& Eye Contact (Video 8)5m

Listening: How to Pitch a Business 2m

Unlockable Achievement9

Persuasive Pitch, Two Samples3m

Unlockable Achievement6

Course Conclusion2m

9 Lektüren

Overview of the Unit1m

Poll: Businesses Designed to Help India's Poor Attract Overseas Investors10m

Instructions for Assessment 2: Persuasive Elevator Pitch5m

Sample Elevator Pitch and Elevator Pitch Template10m

BASIC: Tech startups boom in India, attract big investments5m

ADVANCED: Tech startups boom in India, attract big investments7m

"Crowdfunding for business growing in Africa"5m

"The original social network: How global diasporas can mean big business"5m

Game: Unit 4 Vocabulary Flashcards7m

10 praktische Übungen

Unit 4 Assessment 1: Reflective Response30m

Check Your Understanding: "Poll: Businesses Designed to Help India's Poor Attract Overseas Investors"30m

Check Your Understanding: "Crowd-sourced funding provides 'Kickstart' to new business ventures"30m

Game 1: Be brief!30m

Check Your Understanding: "How to Pitch a Business"30m

Unit 4 Assessment 2: Elevator Pitch (written)30m

Check Your Understanding: "Tech startups boom in India, attract big investments"30m

Check Your Understanding: "Crowdfunding for businesses growing in Africa"30m

Check Your Understanding: "The original social network: How global diasporas can mean big business"30m

Game: Build a Pitch - Structure Practice30m

Bewertungen

4.9

1527 Bewertungen

5 stars
87,88 %
4 stars
10,27 %
3 stars
1,08 %
2 stars
0,21 %
1 star
0,54 %

Top-Bewertungen von ENGLISH FOR BUSINESS AND ENTREPRENEURSHIP

von SZ15. Feb. 2020

Very useful and practical not only for those who wants to improve their business literacy, but for those who wants to make progress in public speaking, pitching and presentation skills.

von VZ13. Dez. 2020

An amazing course giving basics of entrepreneurship and the language patterns needed for that. Was very useful for me learning about business management from 0. I really appreciated it.

von VM13. Feb. 2021

Thank you very much for the course!

I found out a lot of new and interesting information, also you helped me decide on a new business idea for my local market.

Thank you very much!

von NN16. Mai 2020

Coursers opened my eyes and my mind, i was fried to start my dream being as a Entrepreneur, but diving deeper in this course made me feel confidant about going ahead and get what i'm dreaming for.

Alle Bewertungen anzeigen

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Der Kurs bietet möglicherweise keine Gastoption an. Sie können stattdessen eine kostenlose Testversion ausprobieren oder finanzielle Unterstützung beantragen.
Der Kurs kann stattdessen "Vollständiger Kurs ohne Zertifikat" anbieten. Mit dieser Option können Sie alle Kursmaterialien einsehen, die erforderlichen Aufgaben einreichen und eine Endnote erhalten. Dies bedeutet auch, dass Sie kein Zertifikat erwerben können.
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UNIQUE TO THIS COURSE: Can I take this course for free?
Yes, this course is open and fully available for free. Learners will have the option to register for a Coursera certificate for purchase or through financial aid.

Haben Sie weitere Fragen? Besuchen Sie das Learner Help Center.

English for Business and Entrepreneurship

English for Business and Entrepreneurship

Über diesen Kurs

Kompetenzen, die Sie erwerben

Dozenten

Amy Nichols
Herausragender Dozent

James Riedel
Herausragender Dozent

von

University of Pennsylvania

Lehrplan - Was Sie in diesem Kurs lernen werden

Woche 1

Unit 1: Becoming an Entrepreneur

Woche 2

Unit 2: Identifying an Opportunity

Woche 3

Unit 3: Creating a Business Plan (Part 1)

Woche 4

Unit 3: Creating a Business Plan (Part 2)

Woche 5

Unit 4: Attracting Investors and Obtaining Financial Support

Bewertungen

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Häufig gestellte Fragen

Starten oder fördern Sie Ihre Karriere

Beliebte Themen durchsuchen

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Abschluss oder Zertifikat online erwerben

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Mehr

English for Business and Entrepreneurship

English for Business and Entrepreneurship

Über diesen Kurs

Kompetenzen, die Sie erwerben

Dozenten

Amy NicholsHerausragender Dozent

James RiedelHerausragender Dozent

von

University of Pennsylvania

Lehrplan - Was Sie in diesem Kurs lernen werden

Woche 1

Unit 1: Becoming an Entrepreneur

Woche 2

Unit 2: Identifying an Opportunity

Woche 3

Unit 3: Creating a Business Plan (Part 1)

Woche 4

Unit 3: Creating a Business Plan (Part 2)

Woche 5

Unit 4: Attracting Investors and Obtaining Financial Support

Bewertungen

Top-Bewertungen von ENGLISH FOR BUSINESS AND ENTREPRENEURSHIP

Häufig gestellte Fragen

Coursera Footer

Starten oder fördern Sie Ihre Karriere

Beliebte Themen durchsuchen

Beliebte Kurse und Artikel

Abschluss oder Zertifikat online erwerben

Coursera

Community

Mehr

Amy Nichols
Herausragender Dozent

James Riedel
Herausragender Dozent