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von

English for Business and Entrepreneurship

University of Pennsylvania

Über diesen Kurs

199.539 kürzliche Aufrufe

Welcome to English for Business and Entrepreneurship, a course created by the University of Pennsylvania, and funded by the U.S. Department of State Bureau of Educational and Cultural Affairs, Office of English Language Programs. 
To enroll in this course for free, click on “Enroll now” and then select "Full Course.  No certificate."

This course is designed for non-native English speakers who are interested in learning more about the global business economy. In this course, you will learn about topics and language necessary to succeed in the international workplace.  You will explore business English through authentic readings and video lectures, while learning about business vocabulary, concepts, and issues. Unit 1 will provide an introduction to entrepreneurship by examining ideas, products, and opportunities. In unit 2, you will learn about the basics of market research, including how to identify an opportunity. The next unit in the course will focus on business plans, why these plans are important, and will give you a chance to practice composing a business plan. In the final unit of the course, we will present basics for funding a business and will help you create a persuasive presentation, or pitch, based on a business plan. 

Unless otherwise noted, all course materials are available for re-use, repurposing and free distribution under a Creative Commons 4.0 Attribution license.

Supplemental reading materials were provided by Newsela, which publishes daily news articles at a level that's just right for each English language learner.

Flexible Fristen

Setzen Sie Fristen gemäß Ihrem Zeitplan zurück.

Zertifikat zur Vorlage

Erhalten Sie nach Abschluss ein Zertifikat

100 % online

Beginnen Sie sofort und lernen Sie in Ihrem eigenen Tempo.

Stufe „Anfänger“

Ca. 32 Stunden zum Abschließen

Englisch

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Probieren Sie Coursera for Business aus

Kompetenzen, die Sie erwerben

Business Plan
Market Research
English Language
Entrepreneurship

Flexible Fristen

Setzen Sie Fristen gemäß Ihrem Zeitplan zurück.

Zertifikat zur Vorlage

Erhalten Sie nach Abschluss ein Zertifikat

100 % online

Beginnen Sie sofort und lernen Sie in Ihrem eigenen Tempo.

Stufe „Anfänger“

Ca. 32 Stunden zum Abschließen

Englisch

Könnte Ihr Unternehmen von Mitarbeiterweiterbildungen für gefragte Kompetenzen profitieren?

Probieren Sie Coursera for Business aus

Dozenten

Dozentenbewertung

4,88/5 (1.271 Bewertungen)

Amy Nichols
Herausragender Dozent

Manager of International Research and Program Development

English Language Programs

423.489 Lernende

1 Kurse

James Riedel
Herausragender Dozent

Executive Director

English Language Programs

423.489 Lernende

1 Kurse

von

University of Pennsylvania

Erfahren Sie, wie Mitarbeiter führender Unternehmen gefragte Kompetenzen erwerben.

Weitere Informationen zu Coursera für Unternehmen

Lehrplan - Was Sie in diesem Kurs lernen werden

Inhaltsbewertung99%(126,682 Bewertungen)

Woche

Woche 1

9 Stunden zum Abschließen

Unit 1: Becoming an Entrepreneur

9 Stunden zum Abschließen

24 Videos (Gesamt 83 min), 14 Lektüren, 14 Quiz

24 Videos

Welcome to English for Business & Entrepreneurship (Video 1)3m

Course Introduction Part I - Course Overview (Video 2)4m

Course Introduction Part II - Using the Course Site (Video 3)4m

Unlockable Achievement9

What is Entrepreneurship? (Video 4 Part 1)2m

What is Entrepreneurship? (Video 4 Part 2)5m

Language Focus - Reading Skills (Video 5 Part 1)2m

Language Focus - Reading Skills (Video 5 Part 2)5m

Unlockable Achievement9

Why Entrepreneurship? (Video 6 Part 1)6m

Why Entrepreneurship? (Video 6 Part 2)2m

Ideas, Products, and Opportunities (Video 7)6m

Unlockable Achievement9

Creating Simple, One-Sentence Product Descriptions (Video 8 Part 1)7m

Creating Simple, One-Sentence Product Descriptions (Video 8 Part 2)2m

Deciding on a Type of Startup (Video 9 Part 1)5m

Deciding on a Type of Startup, Guest Speaker (Video 9 Part 2)3m

Risk, Failure, and Important Steps (Video 10 Part 1)4m

Risk, Failure, and Important Steps (Video 10 Part 2)4m

Language Focus - Comparative Structures (Video 11 Part 1)4m

Language Focus - Comparative Structures (Video 11 Part 2)2m

Language Focus - Comparative Structures (Video 11 Part 3)2m

Online Learning Opportunities to Extend Your Skills38

14 Lektüren

Overview of the Unit5m

Video/Listening: Elon Musk's Journey to Mars2m

Game 1: Unit 1 Vocabulary Flashcards6m

BASIC: Entrepreneurship seen as solution to South Africa's unemployment crisis5m

ADVANCED: Entrepreneurship seen as a solution to South Africa’s unemployment crisis7m

Women taxi startups gaining speed globally10m

African women entrepreneurs think big and share dreams10m

“This recent grad brewed a startup by managing the details”5m

Young Entrepreneurs Win Million-Dollar Prize10m

“Many paths lead to successful business startups”5m

“Entrepreneurs find new ways to address housing shortages"10m

Video: “Ludwick Marishane: A bath without water”4m

“Broadway rallies to save a beloved diner"4m

Game: Unit 1 Vocabulary Flashcards5m

14 praktische Übungen

Unit 1 Assessment 1: Self-Assessment of Business & Entrepreneurship Vocabulary Knowledge10m

Check Your Understanding: "Entrepreneurship Seen as Solution to S. Africa's Unemployment Crisis"30m

Value Affirmation Activity30m

Check Your Understanding: "African women entrepreneurs think big and share dreams"30m

Check Your Understanding: "This recent grad brewed a startup by managing the details"30m

Game 2: Identifying Different Types of Products30m

Game 3: Creating Product Descriptions30m

Game 4: Correlative Connectors & Sentence Connectors30m

Check Your Understanding: "Young Entrepreneurs Win Million-Dollar Prize"

Game: Connector Practice Activity30m

Check Your Understanding: "Many paths lead to successful business startups"30m

Check Your Understanding: Entrepreneurs find new ways to address housing shortages30m

Check Your Understanding: "Ludwick Marishane: A Bath Without Water"30m

Check Your Understanding: "Broadway rallies to save a beloved diner"30m

Woche

Woche 2

8 Stunden zum Abschließen

Unit 2: Identifying an Opportunity

8 Stunden zum Abschließen

20 Videos (Gesamt 67 min), 11 Lektüren, 10 Quiz

20 Videos

Market Research and Testing to Identify Opportunities (Video 1)6m

Unlockable Achievement9

Informal Research - Advantages and Disadvantages (Video 2)5m

Formal Research - Advantages and Disadvantages (Video 3 Part 1)2m

Formal Research - Advantages and Disadvantages (Video 3 Part 2)4m

Language Focus - Listening Strategies (Video 4 Part 1)4m

Language Focus - Listening Strategies (Video 4 Part 2)2m

Unlockable Achievement9

Creating a Survey (Video 5 Part 1)6m

Creating a Survey (Video 5 Part 2)4m

Language Focus - Questions and Intonation (Video 6 Part 1)2m

Language Focus - Questions and Intonation (Video 6 Part 2)4m

Language Focus: Sample questions and intonation2m

Unlockable Achievement6

Collecting Data (Video 7)5m

Evaluating Results (Video 8)6m

Unlockable Achievement9

Completing Assessment 2 (Video 9 Part 1)6m

Completing Assessment 2 (Video 9 Part 2)1m

Unlockable Achievement9

11 Lektüren

Overview of the Unit1m

Game 1: Unit 2 Vocabulary Flashcards5m

BASIC: Washington state's new apple joining a changing industry5m

ADVANCED: Washington state's new apple joining a changing industry7m

BASIC: Bugs are the new food4m

ADVANCED: Bugs are the new food5m

Samples of Question Forms and Intonation (for Assessment 1)2m

Assessment 2 Model10m

“Taiwanese business seeks specialized markets”5m

“People who bring their own grocery bags are more likely to buy junk food”5m

Game: Unit 2 Vocabulary Flashcards6m

9 praktische Übungen

Check Your Comprehension: "Washington state's new apple joining a changing industry"30m

Game 2: More Practice with Comparative Language30m

Check Your Comprehension: "Bugs are the new food"30m

Game 3: Creating Survey Questions30m

Unit 2, Assessment 1: Questions and Intonation30m

Analyzing Sample Survey Data30m

Game: Question Matching Practice Activity30m

Check Your Understanding: "Taiwanese business seeks specialized markets"30m

Check Your Understanding: "People who bring their own grocery bags are more likely to buy junk food"30m

Woche

Woche 3

4 Stunden zum Abschließen

Unit 3: Creating a Business Plan (Part 1)

4 Stunden zum Abschließen

10 Videos (Gesamt 39 min), 8 Lektüren, 6 Quiz

10 Videos

Why write a business plan? (Video 1)4m

Strategic Language Focus - Intensifiers & degree complements in persuasive business writing (Video 2 Part 1)5m

Strategic Language Focus - Intensifiers & degree complements in persuasive business writing (Video 2 Part 2)4m

Unlockable Achievement9

Business description, including management and operations (Video 3)5m

Marketing: Part I: Vocabulary and Concepts (Video 4 Part 1)3m

Marketing: Part I: Vocabulary and Concepts (Video 4 Part 2)3m

Marketing: Part I: Vocabulary and Concepts (Video 4 Part 3)3m

Marketing: Part II: Business Plan (Video 5 Part 1)5m

Marketing: Part II: Business Plan (Video 5 Part 2)3m

8 Lektüren

Overview of Unit 31m

BASIC: Nigeria's Wecyclers work for reusable future in Lagos5m

ADVANCED: Nigeria’s Wecyclers work for reusable future in Lagos7m

BASIC: Chinese go to Los Angeles for Kobe Bryant, but skip the beach5m

ADVANCED: Chinese go to Los Angeles for Kobe Bryant, but skip the beach7m

“50 business ideas you can start for under $100"7m

"Chilean government seeks to boost female-led start-ups"5m

Game: Unit 3 Vocabulary Flashcards7m

6 praktische Übungen

Game 1: Practice with degree complements and intensifiers30m

Check Your Understanding: "Nigeria's Wecyclers work for reusable future in Lagos"30m

Check Your Understanding: "Chinese Go to Los Angeles for Kobe Bryant, But Skip the Beach"30m

Game 2: Sorting the 4 Ps30m

Check your Understanding: "50 business ideas you can start for under $100"30m

Check Your Understanding: "Chilean government seeks to boost female-led start-ups"30m

Woche

Woche 4

3 Stunden zum Abschließen

Unit 3: Creating a Business Plan (Part 2)

3 Stunden zum Abschließen

9 Videos (Gesamt 36 min), 3 Lektüren, 5 Quiz

9 Videos

Financials: Part I: Startup Costs, Operating Costs & Sales Projections (Vocabulary & concept focus) (Video 6)5m

Financials: Part II: Income statement (Vocabulary & concept focus) (Video 7)6m

Financials: Part III: Startup Costs, Sales & Revenue Projections, Cost Projections & Income Statement (Calculations) (Video 8 Part 1)4m

Financials: Part III: Startup Costs, Sales & Revenue Projections, Cost Projections & Income Statement (Calculations) (Video 8 Part 2)3m

Financials: Part III: Startup Costs, Sales & Revenue Projections, Cost Projections & Income Statement (Calculations) (Video 8 Part 3)3m

Strategic Language Focus - Describing Financials (Video 9)5m

Creating a brief business plan (Video 10 Part 1)3m

Creating a brief business plan (Video 10 Part 2)3m

Unlockable Achievement9

3 Lektüren

Template and Model for Brief Business Plans (for Assessment 2)5m

It's a startup world!10m

Game: Unit 3 Vocabulary Flashcards7m

4 praktische Übungen

Game 3: Vocabulary: Word problems matching numbers with words30m

Game 4: Vocabulary: Word problems matching numbers with words30m

Game 5: Interpreting Results30m

Check Your Understanding: "It's a startup world!"

Woche

Woche 5

7 Stunden zum Abschließen

Unit 4: Attracting Investors and Obtaining Financial Support

7 Stunden zum Abschließen

23 Videos (Gesamt 74 min), 9 Lektüren, 10 Quiz

23 Videos

Financing a Business: Bootstrapping versus Outside Funding (Video 1 Part 1)4m

Financing a Business: Bootstrapping versus Outside Funding (Video 1 Part 2)3m

Unlockable Achievement9

Debt-Financing: Bank Loans and Microloans (Video 2 Part 1)4m

Debt-Financing: Bank Loans and Microloans (Video 2 Part 2)3m

Unlockable Achievement9

Equity-Financing: Venture Capital (Video 3 Part 1)5m

Equity-Financing: Venture Capital (Video 3 Part 2)2m

Finding Investors in the Social Network (Video 4)4m

Crowdfunding (Video 5 Part 1)4m

Crowdfunding (Video 5 Part 2)3m

Listening: Crowd-sourced funding provides kickstart to new business ventures2m

Unlockable Achievement9

Making a Pitch to Attract Investors (Video 6 Part 1)5m

Making a Pitch to Attract Investors (Video 6 Part 2)5m

Creating an Effective Hook (Video 7 Part 1)5m

Creating an Effective Hook (Video 7 Part 2)4m

Adding Impact: Word Stress, Body Language,& Eye Contact (Video 8)5m

Listening: How to Pitch a Business 2m

Unlockable Achievement9

Persuasive Pitch, Two Samples3m

Unlockable Achievement6

Course Conclusion2m

9 Lektüren

Overview of the Unit1m

Poll: Businesses Designed to Help India's Poor Attract Overseas Investors10m

Instructions for Assessment 2: Persuasive Elevator Pitch5m

Sample Elevator Pitch and Elevator Pitch Template10m

BASIC: Tech startups boom in India, attract big investments5m

ADVANCED: Tech startups boom in India, attract big investments7m

"Crowdfunding for business growing in Africa"5m

"The original social network: How global diasporas can mean big business"5m

Game: Unit 4 Vocabulary Flashcards7m

10 praktische Übungen

Unit 4 Assessment 1: Reflective Response30m

Check Your Understanding: "Poll: Businesses Designed to Help India's Poor Attract Overseas Investors"30m

Check Your Understanding: "Crowd-sourced funding provides 'Kickstart' to new business ventures"30m

Game 1: Be brief!30m

Check Your Understanding: "How to Pitch a Business"30m

Unit 4 Assessment 2: Elevator Pitch (written)30m

Check Your Understanding: "Tech startups boom in India, attract big investments"30m

Check Your Understanding: "Crowdfunding for businesses growing in Africa"30m

Check Your Understanding: "The original social network: How global diasporas can mean big business"30m

Game: Build a Pitch - Structure Practice30m

Bewertungen

4.8

1627 Bewertungen

5 stars
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4 stars
10,32 %
3 stars
1,12 %
2 stars
0,24 %
1 star
0,49 %

Top-Bewertungen von ENGLISH FOR BUSINESS AND ENTREPRENEURSHIP

von LK29. Feb. 2020

With this course, I can have more knowledge in doing business, starting from having ideas to having funds and operating the startup. Hope to learn more about business process through other course.

von N18. Juni 2020

This is a great course and best opportunity for anyone who wish to start business. A knowledge and skill imparted in this course will definitely help anyone to start a business and become successful

von MR10. Juni 2019

Un curso muy bien estructurado y planeado, con recursos externos para mayor entendimeinto de la lección, muy completo en aspectos generales sobre empredimiento y áreas de la administración.

von BS9. Okt. 2022

This course taught me a lot of english for business. Helped me to create a really great business plan and I feel prepared to write my own. I feel more confident to start a new business. Thank you!

Alle Bewertungen anzeigen

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Der Kurs bietet möglicherweise keine Gastoption an. Sie können stattdessen eine kostenlose Testversion ausprobieren oder finanzielle Unterstützung beantragen.
Der Kurs kann stattdessen "Vollständiger Kurs ohne Zertifikat" anbieten. Mit dieser Option können Sie alle Kursmaterialien einsehen, die erforderlichen Aufgaben einreichen und eine Endnote erhalten. Dies bedeutet auch, dass Sie kein Zertifikat erwerben können.
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Wenn Sie ein Zertifikat erwerben, erhalten Sie Zugriff auf alle Kursmaterialien, einschließlich bewerteter Aufgaben. Nach Abschluss des Kurses wird Ihr elektronisches Zertifikat zu Ihrer Seite „Errungenschaften“ hinzugefügt – von dort können Sie Ihr Zertifikat ausdrucken oder es zu Ihrem LinkedIn Profil hinzufügen. Wenn Sie nur lesen und den Inhalt des Kurses anzeigen möchten, können Sie kostenlos als Gast an dem Kurs teilnehmen.
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UNIQUE TO THIS COURSE: Can I take this course for free?
Yes, this course is open and fully available for free. Learners will have the option to register for a Coursera certificate for purchase or through financial aid.

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English for Business and Entrepreneurship

English for Business and Entrepreneurship

Über diesen Kurs

Kompetenzen, die Sie erwerben

Dozenten

Amy Nichols
Herausragender Dozent

James Riedel
Herausragender Dozent

von

University of Pennsylvania

Lehrplan - Was Sie in diesem Kurs lernen werden

Unit 1: Becoming an Entrepreneur

Unit 2: Identifying an Opportunity

Unit 3: Creating a Business Plan (Part 1)

Unit 3: Creating a Business Plan (Part 2)

Unit 4: Attracting Investors and Obtaining Financial Support

Bewertungen

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English for Business and Entrepreneurship

English for Business and Entrepreneurship

Über diesen Kurs

Kompetenzen, die Sie erwerben

Dozenten

Amy NicholsHerausragender Dozent

James RiedelHerausragender Dozent

von

University of Pennsylvania

Lehrplan - Was Sie in diesem Kurs lernen werden

Unit 1: Becoming an Entrepreneur

Unit 2: Identifying an Opportunity

Unit 3: Creating a Business Plan (Part 1)

Unit 3: Creating a Business Plan (Part 2)

Unit 4: Attracting Investors and Obtaining Financial Support

Bewertungen

Top-Bewertungen von ENGLISH FOR BUSINESS AND ENTREPRENEURSHIP

Häufig gestellte Fragen

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Starten oder fördern Sie Ihre Karriere

Beliebte Kurse und Zertifizierungen

Beliebte Sammlungen und Artikel

Abschluss oder Zertifikat online erwerben

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Community

Mehr

Amy Nichols
Herausragender Dozent

James Riedel
Herausragender Dozent