Über diesen Kurs
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Stufe „Anfänger“

Ca. 25 Stunden zum Abschließen

Empfohlen: 5 weeks of study, 2-4 hours/week...

Englisch

Untertitel: Englisch, Mongolisch

Kompetenzen, die Sie erwerben

Business PlanMarket ResearchEnglish LanguageEntrepreneurship

100 % online

Beginnen Sie sofort und lernen Sie in Ihrem eigenen Tempo.

Flexible Fristen

Setzen Sie Fristen gemäß Ihrem Zeitplan zurück.

Stufe „Anfänger“

Ca. 25 Stunden zum Abschließen

Empfohlen: 5 weeks of study, 2-4 hours/week...

Englisch

Untertitel: Englisch, Mongolisch

Lehrplan - Was Sie in diesem Kurs lernen werden

Woche
1
5 Stunden zum Abschließen

Unit 1: Becoming an Entrepreneur

In this unit, we will introduce course goals and logistics, then discuss basic concepts and vocabulary related to entrepreneurship. ...
23 Videos (Gesamt 83 min), 14 Lektüren, 13 Quiz
23 Videos
Course Introduction Part I - Course Overview (Video 2)4m
Course Introduction Part II - Using the Course Site (Video 3)4m
Unlockable Achievement9
What is Entrepreneurship? (Video 4: Part 1)2m
What is Entrepreneurship? (Video 4: Part 2)5m
Language Focus - Reading Skills (Video 5 Part 1)2m
Language Focus - Reading Skills (Video 5 Part 2)5m
Unlockable Achievement9
Why Entrepreneurship? (Video 6 Part 1)6m
Why Entrepreneurship? (Video 6 Part 2)2m
Ideas, Products, and Opportunities (Video 7)6m
Unlockable Achievement9
Unlockable Achievement9
Creating Simple, One-Sentence Product Descriptions (Video 8 Part 1)7m
Creating Simple, One-Sentence Product Descriptions (Video 8 Part 2)2m
Deciding on a Type of Startup (Video 9 Part 1)5m
Deciding on a Type of Startup,Guest Speaker (Video 9 Part 2)3m
Risk, Failure, and Important Steps (Video 10 Part 1)4m
Risk, Failure, and Important Steps (Video 10 Part 2)4m
Language Focus - Comparative Structures (Video 11 Part 1)4m
Language Focus - Comparative Structures (Video 11 Part 2)2m
Language Focus - Comparative Structures (Video 11 Part 3)2m
14 Lektüren
Overview of the Unit5m
Video/Listening: Elon Musk's Journey to Mars2m
Game 1: Unit 1 Vocabulary Flashcards6m
BASIC: Entrepreneurship seen as solution to South Africa's unemployment crisis5m
ADVANCED: Entrepreneurship seen as a solution to S. Africa’s unemployment crisis7m
BASIC: Women taxi startups gaining speed globally5m
ADVANCED: Women taxi startups gaining speed globally7m
“This recent grad brewed a startup by managing the details”5m
“'Impact Entrepreneurship' places importance on social consciousness"7m
“Many paths lead to successful business startups”5m
“Entrepreneurs find new ways to address housing shortages"10m
Video: “Ludwick Marishane: A bath without water”4m
“Broadway rallies to save a beloved diner"4m
Game: Unit 1 Vocabulary Flashcards5m
13 praktische Übungen
Self-Assessment of Business & Entrepreneurship Vocabulary Knowledge10m
Check Your Understanding: "Entrepreneurship Seen as Solution to S. Africa's Unemployment Crisis"8m
Check Your Understanding: "Women taxi startups gaining speed globally"8m
Check Your Understanding: "This recent grad brewed a startup by managing the details"4m
Game 2: Identifying Different Types of Products6m
Game 3: Creating Product Descriptions10m
Game 4: Correlative Connectors & Sentence Connectors12m
Check Your Understanding: "'Impact Entrepreneurship' places importance on social consciousness"10m
Game: Connector Practice Activity10m
Check Your Understanding: "Many paths lead to successful business startups"6m
Check Your Understanding: Entrepreneurs find new ways to address housing shortages10m
Check Your Understanding: "Ludwick Marishane: A Bath Without Water"6m
Check Your Understanding: "Broadway rallies to save a beloved diner"6m
Woche
2
5 Stunden zum Abschließen

Unit 2: Identifying an Opportunity

This unit will cover how to do market research to determine whether a new product presents an opportunity in a market. We will focus on surveys and questions. ...
18 Videos (Gesamt 65 min), 10 Lektüren, 9 Quiz
18 Videos
Unlockable Achievement9
Informal Research - Advantages and Disadvantages (Video 2)5m
Formal Research - Advantages and Disadvantages (Video 3 Part 1)2m
Formal Research - Advantages and Disadvantages (Video 3 Part 2)4m
Language Focus - Listening Strategies (Video 4 Part 1)4m
Language Focus - Listening Strategies (Video 4 Part 2)2m
Unlockable Achievement9
Creating a Survey (Video 5 Part 1)6m
Creating a Survey (Video 5 Part 2)4m
Language Focus - Questions and Intonation (Video 6 Part 1)2m
Language Focus - Questions and Intonation (Video 6 Part 2)4m
Collecting Data (Video 7)5m
Evaluating Results (Video 8)6m
Unlockable Achievement9
Completing Assessment 2 (Video 9 Part 1)6m
Completing Assessment 2 (Video 9 Part 2)1m
Unlockable Achievement9
10 Lektüren
Overview of the Unit1m
Game 1: Unit 2 Vocabulary Flashcards5m
BASIC: Washington state's new apple joining a changing industry5m
ADVANCED: Washington state's new apple joining a changing industry7m
BASIC: Bugs are the new food4m
ADVANCED: Bugs are the new food5m
Assessment 2 Model10m
“Taiwanese business seeks specialized markets”5m
“People who bring their own grocery bags are more likely to buy junk food”5m
Game: Unit 2 Vocabulary Flashcards6m
8 praktische Übungen
Check Your Comprehension: "Washington state's new apple joining a changing industry"8m
Game 2: More Practice with Comparative Language12m
Check Your Comprehension: "Bugs are the new food"10m
Game 3: Creating Survey Questions6m
Analyzing Sample Survey Data14m
Game: Question Matching Practice Activity10m
Check Your Understanding: "Taiwanese business seeks specialized markets"8m
Check Your Understanding: "People who bring their own grocery bags are more likely to buy junk food"4m
1 Stunden zum Abschließen

Unit 2: Identifying an Opportunity: Lesson Choices

Choice 1: Preferred option | Choice 2: Complete this option if you are unable to submit a recording....
1 Videos (Gesamt min), 2 Lektüren, 2 Quiz
2 Lektüren
Samples of Question Forms and Intonation (for Assessment 1)2m
Samples of Question Forms (for Assessment 1, option 2)10m
1 praktische Übungen
Questions12m
Woche
3
3 Stunden zum Abschließen

Unit 3: Creating a Business Plan (Part 1)

This first part of Unit 3 will review the importance of writing a business plan and will focus on the first two sections: operations and marketing....
10 Videos (Gesamt 39 min), 8 Lektüren, 6 Quiz
10 Videos
Strategic Language Focus - Intensifiers & degree complements in persuasive business writing (Video 2 Part 1)5m
Strategic Language Focus - Intensifiers & degree complements in persuasive business writing (Video 2 Part 2)4m
Unlockable Achievement9
Business description, including management and operations (Video 3)5m
Marketing: Part One (Vocabulary and Concepts) (Video 4 Part 1)3m
Marketing: Part One (Vocabulary and Concepts) (Video 4 Part 2)3m
Marketing: Part One (Vocabulary and Concepts) (Video 4 Part 3)3m
Marketing: Part Two (Business Plan) (Video 5 Part 1)5m
Marketing: Part Two (Business Plan) (Video 5 Part 2)3m
8 Lektüren
Overview of Unit 31m
BASIC: Nigeria's Wecyclers works for reusable future in Lagos5m
ADVANCED: Nigeria’s Wecyclers work for reusable future in Lagos7m
BASIC: Chinese go to Los Angeles for Kobe Bryant, but skip the beach5m
ADVANCED: Chinese go to Los Angeles for Kobe Bryant, but skip the beach7m
“50 business ideas you can start for under $100"7m
"Chilean government seeks to boost female-led start-ups"5m
Game: Unit 3 Vocabulary Flashcards7m
6 praktische Übungen
Game 1: Practice with degree complements and intensifiers34m
Check Your Understanding: "Nigeria's Wecyclers for reusable future in Lagos"10m
Check Your Understanding: "Chinese Go to Los Angeles for Kobe Bryant, But Skip the Beach"10m
Game 2: Sorting the 4 Ps24m
Check your Understanding: "50 business ideas you can start for under $100"10m
Check Your Understanding: "Chilean government seeks to boost female-led start-ups"8m
Woche
4
4 Stunden zum Abschließen

Unit 3: Creating a Business Plan (Part 2)

In this second part of Unit 3, we will learn about the Financials section of a business plan and how to create a simple, brief business plan of our own....
9 Videos (Gesamt 36 min), 3 Lektüren, 5 Quiz
9 Videos
Financials: Part Two - Income statement (Vocabulary & concept focus) (Video 7)6m
Financials: Part Three - Startup Costs, Sales & Revenue Projections, Cost Projections & Income Statement (Calculations) (Video 8 Part 1)4m
Financials: Part Three - Startup Costs, Sales & Revenue Projections, Cost Projections & Income Statement (Calculations) (Video 8 Part 2)3m
Financials: Part Three - Startup Costs, Sales & Revenue Projections, Cost Projections & Income Statement (Calculations) (Video 8 Part 3)3m
Strategic Language Focus - Describing Financials (Video 9)5m
Creating a brief business plan (Video 10 Part 1)3m
Creating a brief business plan (Video 10 Part 2)3m
Unlockable Achievement9
3 Lektüren
Template and Model for Brief Business Plans (for Assessment 2)5m
"Ethiopians hope start-ups turn into business success"5m
Game: Unit 3 Vocabulary Flashcards7m
4 praktische Übungen
Game 3: Vocabulary: Word problems matching numbers with words18m
Game 4: Vocabulary: Word problems matching numbers with words22m
Game 5: Interpreting Results24m
Check Your Understanding: "Ethiopians hope start-ups turn into business success"8m
Woche
5
3 Stunden zum Abschließen

Unit 4: Attracting Investors and Obtaining Financial Support

In this unit, we will discuss different ways to get the money needed to start a business. At the end you will create a "pitch" to present your business ideas....
20 Videos (Gesamt 68 min), 9 Lektüren, 9 Quiz
20 Videos
Financing a Business: Bootstrapping versus Outside Funding (Video 1 Part 2)3m
Unlockable Achievement9
Debt-Financing: Bank Loans and Microloans (Video 2 Part 1)4m
Debt-Financing: Bank Loans and Microloans (Video 2 Part 2)3m
Unlockable Achievement9
Equity-Financing: Venture Capital (Video 3 Part 1)5m
Equity-Financing: Venture Capital (Video 3 Part 2)2m
Finding Investors in the Social Network (Video 4)4m
Crowdfunding (Video 5 Part 1)4m
Crowdfunding (Video 5 Part 2)3m
Listening: Crowd-sourced funding provides kickstart to new business ventures2m
Unlockable Achievement9
Making a Pitch to Attract Investors (Video 6 Part 1)5m
Making a Pitch to Attract Investors (Video 6 Part 2)5m
Creating an Effective Hook (Video 7 Part 1)5m
Creating an Effective Hook (Video 7 Part 2)4m
Adding Impact: Word Stress, Body Language,& Eye Contact (Video 8)5m
Listening: How to Pitch a Business2m
Unlockable Achievement9
9 Lektüren
Overview of the Unit1m
BASIC: Microfinance gives voice to rural Indian women5m
ADVANCED: Microfinance gives voice to rural Indian women7m
Instructions for Assessment 2: Persuasive Elevator Pitch5m
BASIC: Tech startups boom in India, attract big investments5m
ADVANCED: Tech startups boom in India, attract big investments7m
"Crowdfunding for business growing in Africa"5m
"The original social network: How global diasporas can mean big business"5m
Game: Unit 4 Vocabulary Flashcards7m
9 praktische Übungen
Unit 4 Assessment 1: Reflective Response2m
Check Your Understanding: "Microfinance gives voice to rural Indian women"10m
Check Your Understanding: "Crowd-sourced funding provides 'Kickstart' to new business ventures"12m
Game 1: Be brief!10m
Check Your Understanding: "How to Pitch a Business"10m
Check Your Understanding: "Tech startups boom in India, attract big investments"8m
Check Your Understanding: "Crowdfunding for businesses growing in Africa"14m
Check Your Understanding: "The original social network: How global diasporas can mean big business"8m
Game: Build a Pitch - Structure Practice2m
1 Stunden zum Abschließen

Unit 4: Attracting Investors and Obtaining Financial Support: Lesson Choices

Choice 1: Preferred option | Choice 2: Complete this option if you are unable to make a recording....
3 Videos (Gesamt 4 min), 2 Lektüren, 2 Quiz
3 Videos
Course Conclusion (Video 9)2m
Course Conclusion (video 9)2m
2 Lektüren
Sample Elevator Pitch and Elevator Pitch Template5m
Sample Elevator Pitch and Elevator Pitch Template10m
1 praktische Übungen
Unit 4 Assessment 2: Elevator Pitch (written)2m
4.8
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Top-Bewertungen

von ASNov 6th 2016

What an entrepreneur need from describing your idea, market research, writing a business plan to making a persuasive pitch, the key element to attract potential investors. I do recommend this course

von FFJan 28th 2017

A cornerstone course for anyone wanting to improve their English with focus on Business & Entrepreneurship. Takes you through setting up you Business and the English you might need. Good Course!

Dozenten

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Amy Nichols

Manager of International Research and Program Development
English Language Programs
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James Riedel

Executive Director
English Language Programs

Über University of Pennsylvania

The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies. ...

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