The Capstone project is the culmination of your journey through the Business English for Non-Native Speakers specialization. It is aimed at applying the written and spoken skills that you have gained to an authentic business situation. You will be able to choose a business case provided by HKUST, or use an example from your own work experience and:
(1) prepare an online video presentation (approx. ½ hour) that analyses the case and provides recommendations, and
(2) prepare a business recommendation report to coincide with the presentation (approx. 2,000 words). The report should include an executive summary, analyses of the case and recommendations.
Dieser Kurs ist Teil der Spezialisierung Spezialisierung Business-Englisch für Nicht-Muttersprachler
Geschäftsfall-Analyse
139 bereits angemeldet!
von
Spezialisierung Business-Englisch für Nicht-MuttersprachlerThe Hong Kong University of Science and Technology
Lehrplan - Was Sie in diesem Kurs lernen werden
Woche
13 Stunden zum Abschließen
Week 1 Initial case analysis
Welcome to Week 1! In this module you review relevant materials that will help you with the non-graded assignment that involves producing a 1-page case analysis. The suggested links to previous lectures and readings will help you plan the content and structure of your initial case analysis together with resources that will help you with your language, grammar and structure.
1 Video (Gesamt 3 min), 5 Lektüren, 2 Quiz
1 Video
Welcome3m
5 Lektüren
Capstone introduction10m
China National Consumer Goods Corporation (CNC) Business Case Study10m
Critical reading and analysis of the case10m
Language practice for writing a case analysis10m
Review key grammar and structure10m
1 praktische Übung
Practice challenging grammar and structure10m
Woche
23 Stunden zum Abschließen
Week 2 Writing an informal situational analysis
Welcome to Week 2! In this module you review relevant materials that will help you with the non-graded assignment that involves producing a 1-page situational analysis. The suggested links to previous lectures and readings focus on giving explanations and making descriptions together with resources that will help you with your language, grammar and structure.
3 Lektüren, 2 Quiz
3 Lektüren
Analysing the situation10m
Language practice for a situational analysis10m
Review key grammar and structure10m
1 praktische Übung
Practice challenging grammar and structure8m
Woche
33 Stunden zum Abschließen
Week 3 Creating a draft executive summary
Welcome to Week 3! In this module you review relevant materials that will help you with the non-graded assignment that involves producing a 2-page executive summary for a recommendation report. The suggested links to previous lectures and readings focus on the language and organization of an executive summary together with resources that will help you with your grammar and structure.
4 Lektüren, 2 Quiz
4 Lektüren
Creating a well-organized and logical executive summary10m
A review of report writing10m
Language practice for executive summary writing10m
Review key grammar and structure10m
1 praktische Übung
Practice challenging grammar and structure8m
Woche
45 Stunden zum Abschließen
Pitching your idea
Welcome to Week 4! In this module you review relevant materials that will help you with the non-graded assignment that involves pitching an idea or suggestion. The suggested links to previous lectures and readings will help you plan the content and structure of your pitch together with resources that will help you with your delivery and language.
4 Lektüren, 3 Quiz
4 Lektüren
Planning content and structure of a pitch10m
Verbal and non verbal communication for effective delivery10m
Language practice for business pitches10m
Review challenging English sounds10m
1 praktische Übung
Practice challenging English sounds10m
Woche
55 Stunden zum Abschließen
Week 5 - Presenting a problem or situational analysis
Welcome to Week 5! In this module you review relevant materials that will help you with the non-graded assignment that involves presenting a situation or problem analysis. The suggested links to previous lectures and readings focus on conducting an audience analysis, preparing and organising presentations, and presenting data and designing effective visuals. The Language links will help you choose the appropriate language for delivering informative presentations and the appropriate tone and style for your audience.
5 Lektüren, 3 Quiz
5 Lektüren
Conducting an audience analysis10m
Preparing a presentation10m
Tone, style and formality10m
Describing and explaining10m
Review challenging English sounds10m
1 praktische Übung
Practice challenging English sounds10m
Woche
65 Stunden zum Abschließen
Week 6 - Presenting recommendations and justifications
Welcome to Week 6! In this module you review relevant materials that will help you with the non-graded assignment that involves presenting recommendations and justifications for the case problem. The suggested links to previous lectures and readings focus understanding and applying concepts in cross-cultural communication. The Language links will help you choose the appropriate language for delivering recommendations and justifcations.
5 Lektüren, 3 Quiz
5 Lektüren
Providing support for your suggestions10m
Understanding cross cultural communication10m
Hofstede's cultural dimensions10m
Making recommendations10m
Review challenging English sounds10m
1 praktische Übung
Practice challenging English sounds10m
Woche
74 Stunden zum Abschließen
Week 7 - Capstone project
1 Video (Gesamt 2 min), 1 Lektüre, 2 Quiz
1 Video
1 Lektüre
Capstone project instructions10m
Dozenten
Sean McMinn
Senior InstructorCenter for Language Education
Kin Tang
InstructorCenter for Language Education
Delian Gaskell
InstructorCenter for Language Education
Über The Hong Kong University of Science and Technology
HKUST - A dynamic, international research university, in relentless pursuit of excellence, leading the advance of science and technology, and educating the new generation of front-runners for Asia and the world.
Über die Spezialisierung Business-Englisch für Nicht-Muttersprachler
This Specialization will introduce non-native speakers of English to methods for developing English language and communication skills for the workplace, doing business, cross-cultural understanding, and business case study analysis. You'll apply these skills in the final Capstone Project by analysing a current business case study and providing recommendations to a target audience in both presentation and written formats.
Häufig gestellte Fragen
Wann erhalte ich Zugang zu den Vorträgen und Aufgaben?
Sobald Sie sich für ein Zertifikat angemeldet haben, haben Sie Zugriff auf alle Videos, Quizspiele und Programmieraufgaben (falls zutreffend). Aufgaben, die von anderen Kursteilnehmern bewertet werden, können erst dann eingereicht und überprüft werden, wenn Ihr Unterricht begonnen hat. Wenn Sie sich den Kurs anschauen möchten, ohne ihn zu kaufen, können Sie womöglich auf bestimmte Aufgaben nicht zugreifen.
Was bekomme ich, wenn ich diese Spezialisierung abonniere?
Wenn Sie sich für den Kurs anmelden, erhalten Sie Zugriff auf alle Kurse der Spezialisierung und Sie erhalten nach Abschluss aller Arbeiten ein Zertifikat. Ihr elektronisches Zertifikat wird zu Ihrer Seite „Errungenschaften“ hinzugefügt – von dort können Sie Ihr Zertifikat ausdrucken oder es zu Ihrem LinkedIn Profil hinzufügen. Wenn Sie nur lesen und den Inhalt des Kurses anzeigen möchten, können Sie kostenlos als Gast an dem Kurs teilnehmen.
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