Dieser Kurs ist Teil der Spezialisierung Google-UX-Design Zertifikat über berufliche Qualifikation

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Conduct UX Research and Test Early Concepts is the fourth course in a certificate program that will equip you with the skills you need to apply to entry-level jobs in user experience (UX) design. In this course, you will learn how to plan and conduct a usability study to gather feedback about designs. Then, you will modify your low-fidelity designs based on insights from your research. 
Current UX designers and researchers at Google will serve as your instructors, and you will complete hands-on activities that simulate real-world UX design scenarios. Learners who complete the seven courses in this certificate program should be equipped to apply for entry-level jobs as UX designers. 

By the end of this course, you will be able to:
   - Plan a UX research study, including the project background, research goals, research questions, Key Performance Indicators, methodology, participants, and script.
   - Explain the importance of respecting privacy and user data.
   - Conduct a moderated and unmoderated usability study. 
   - Take notes during a usability study. 
   - Create affinity diagrams to group and analyze data. 
   - Synthesize observations from research and come up with insights. 
   - Develop persuasive presentation skills to share research insights.
   - Modify low-fidelity designs based on research insights.
   - Continue to design a mobile app to include in your professional portfolio. 

To be successful in this course, you should complete the previous three courses in the certificate program. Or, you need to have an ability to conduct user research to inform the creation of empathy maps, personas, user stories, user journey maps, problem statements, and value propositions; as well as an ability to create wireframes and low-fidelity prototypes on paper and in Figma.

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Google-UX-Design Zertifikat über berufliche Qualifikation

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Ca. 24 Stunden zum Abschließen

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Was Sie lernen werden

Plan and conduct moderated and unmoderated usability studies.
Synthesize observations from usability studies and come up with insights.
Share research methodology and insights using persuasive presentation skills.
Modify low-fidelity designs based on research insights.

Kompetenzen, die Sie erwerben

User Experience (UX)
Usability Testing
UX Research
Prototype
User Experience Design (UXD)

Flexible Fristen

Setzen Sie Fristen gemäß Ihrem Zeitplan zurück.

Zertifikat zur Vorlage

Erhalten Sie nach Abschluss ein Zertifikat

100 % online

Beginnen Sie sofort und lernen Sie in Ihrem eigenen Tempo.

Kurs 4 von 7 in

Google-UX-Design Zertifikat über berufliche Qualifikation

Stufe „Anfänger“

Ca. 24 Stunden zum Abschließen

Englisch

Könnte Ihr Unternehmen von Mitarbeiterweiterbildungen für gefragte Kompetenzen profitieren?

Probieren Sie Coursera for Business aus

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Lehrplan - Was Sie in diesem Kurs lernen werden

Inhaltsbewertung98%(89,906 Bewertungen)

Woche

Woche 1

10 Stunden zum Abschließen

Planning UX research studies

Learn how to plan a UX research study! There are seven elements that your plan should include: the project background, research goals, research questions, key performance indicators, methodology, participants, and the script or questions you’ll ask participants. You'll explore each of these elements in detail, and you'll create your own research plan to test the designs you developed in the previous course of the certificate program. You'll also learn how to respect user privacy and data when conducting UX research.

10 Stunden zum Abschließen

14 Videos (Gesamt 58 min), 15 Lektüren, 10 Quiz

14 Videos

Introduction to Course 4: Conduct UX Research and Test Early Concepts1m

Samar - Working as a self- taught UX Researcher5m

Jason - My journey to UX4m

Understand the UX research process4m

Get to know the seven elements of a research plan 5m

Start building a research plan: project background, research goals, and research questions7m

Continue building a research plan: KPIs 4m

Continue building a research plan: Methodology1m

Continue building a research plan: Participants3m

Finish building a research plan: Script6m

Make privacy a part of UX practices4m

Understand privacy issues 4m

Vanessa - Ethics, privacy, and data in the real world 3m

Wrap-up: Planning UX research studies48

15 Lektüren

Welcome to Course 420m

Optional - Read this if it’s your first course in this certificate20m

Optional - Interpret your quiz results10m

Language and communication in UX research20m

UX research plan template10m

Activity Exemplar: Start building your CoffeeHouse research plan: project background, research goals, and research questions20m

Learn more about KPIs 20m

Activity Exemplar: Continue building your CoffeeHouse research plan: KPIs 10m

Learn more about methodology20m

Recruit a diverse participant pool 20m

Activity Exemplar: Continue building your CoffeeHouse research plan: Methodology and participants10m

Assistive technology for participants with disabilities 20m

Activity Exemplar: Finish building your CoffeeHouse research plan: Script10m

Example UX research plans 20m

Glossary 10m

9 praktische Übungen

Optional - Test your knowledge of prior concepts32m

Optional - Submit your choice of portfolio project prompt 10m

Practice Activity: Start building your CoffeeHouse research plan: project background, research goals, and research questions30m

Test your knowledge on UX research plans8m

Practice Activity: Continue building your CoffeeHouse research plan: KPIs 30m

Practice Activity: Continue building your CoffeeHouse research plan: Methodology and participants 30m

Test your knowledge on UX research participants and scripts6m

Practice Activity: Finish building your CoffeeHouse research plan: Script30m

Test your knowledge on user data and privacy8m

Woche

Woche 2

5 Stunden zum Abschließen

Conducting research with usability studies

Conducting research with participants to get feedback about your designs is critical. In this part of the course, you'll conduct a usability study, which is a research method that assesses how easy it is for participants to complete core tasks in a design. You'll also explore how to reduce bias and be inclusive when conducting usability studies. And, you'll take notes while observing participants in a usability study.

5 Stunden zum Abschließen

18 Videos (Gesamt 68 min), 6 Lektüren, 7 Quiz

18 Videos

Welcome to week 21m

Introduction to usability studies3m

Conduct moderated and unmoderated usability studies4m

Introduction to a mock unmoderated usability study 1m

Participant A - Mock usability study 5m

Participant B - Mock usability study 4m

Participant C - Mock usability study 4m

Participant D - Mock usability study 4m

Participant E - Mock usability study 3m

Explore usability study best practices: Before the study begins4m

Explore usability study best practices: During the study 2m

Deana - My job as a UX researcher2m

Identify biases when interviewing usability study participants 3m

Reduce bias in interviews4m

Introduction to note-taking methods during usability studies 6m

Use a spreadsheet to take notes7m

Chikezie - My journey to UX 1m

Wrap-up: Conducting research with usability studies47

6 Lektüren

Optional - Learn more about usability studies 20m

Explore the advantages and disadvantages of usability studies20m

Learn more about usability study best practices20m

Learn more about reducing bias in interviews20m

Practice Activity: Take notes during a mock usability study for the Gmail labels feature20m

Glossary 10m

6 praktische Übungen

Test your knowledge on the importance of usability studies 6m

Test your knowledge on usability study best practices6m

Test your knowledge on potential biases during interview moderation6m

Self-Reflection: Reduce bias in your interviews10m

Test your knowledge on bias during interviews6m

Activity Exemplar: Take notes during a mock usability study for the Gmail labels feature30m

Woche

Woche 3

4 Stunden zum Abschließen

Analyzing and synthesizing research results

4 Stunden zum Abschließen

8 Videos (Gesamt 23 min), 5 Lektüren, 6 Quiz

8 Videos

From observations to insights1m

Case study: Improving design at Google4m

Developing insights2m

Gather and organize data 4m

Patterns and themes in research data3m

Qualities of strong insights 3m

Utkarsh - Develop insights from usability studies2m

Wrap-up: Analyzing and synthesizing research results46

5 Lektüren

Learn more about creating affinity diagrams20m

Activity Exemplar: Create an affinity diagram for the Gmail labels feature project 10m

Activity Exemplar: Identify patterns and themes for the Gmail labels feature project10m

Activity Exemplar: Form insights from data for the Gmail labels feature project10m

Glossary 10m

5 praktische Übungen

Test your knowledge on synthesizing data into insights4m

Practice Activity: Create an affinity diagram for the Gmails labels feature project30m

Practice Activity: Identify patterns and themes for the Gmail labels feature project30m

Test your knowledge on strong insights4m

Practice Activity: Form insights from data for the Gmail labels feature project30m

Woche

Woche 4

5 Stunden zum Abschließen

Sharing research insights for better designs

It's time to let your hard work shine in the spotlight! You’re ready to share and promote the insights from your research. In this part of the course, you’ll learn techniques for presenting insights to various audiences, and you'll improve your presentation skills to grab your audience's attention. In addition, you'll iterate on your designs, which means making revisions to create new-and-improved designs, based on insights from your research.

5 Stunden zum Abschließen

9 Videos (Gesamt 30 min), 7 Lektüren, 4 Quiz

9 Videos

Organize insights for sharing1m

Choose a format for sharing insights1m

Create a strong presentation 9m

Presentation tips2m

Heather - Deliver research insights 3m

Modify low-fidelity designs based on insights6m

How to make research-based design changes3m

Wrap-up: Sharing research insights for better designs42

Congratulations on completing Course 4: Conduct UX Research and Test Early Concepts1m

7 Lektüren

Tips for creating a strong presentation 20m

Activity Exemplar: Create a presentation for your portfolio project research10m

Overcome stage fright 10m

Tips for giving an effective presentation20m

Examples of great public speakers 20m

Glossary 10m

Start the next course10m

3 praktische Übungen

Activity: Create a presentation for your portfolio project research30m

Test your knowledge on presenting research insights6m

Activity: Deliver your portfolio project research presentation30m

Bewertungen

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5 stars
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4 stars
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3 stars
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2 stars
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1 star
0,62 %

Top-Bewertungen von CONDUCT UX RESEARCH AND TEST EARLY CONCEPTS

von SS12. Jan. 2023

The reason for a 4 star is the non-credit part of this course. Does this course have any relevance or impact when applying for jobs or is it just preparing people for level 1 jobs in UX?

von JV17. Aug. 2021

I have a psychology degree and this course was only a refresher for research concepts. Overall the course did a good job explaining simple research ideas and procedures.

von PO2. Aug. 2022

This was a fantastic course; it put into perspective the core of design, which is essentially research.

It also opened my mind to the endless possibilities of problem-solving.

von MS3. Jan. 2022

One of the best courses in the UX/UI professional certificate because its explains the importance of secomdary research in understanding user's needs and pain points.

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Über den Google-UX-Design Zertifikat über berufliche Qualifikation

Prepare for a career in the high-growth field of UX design, no experience or degree required. With professional training designed by Google, get on the fast-track to a competitively paid job. There are currently 99,000 U.S. job openings in UX design with a median entry-level salary of $92,000.¹

User experience (UX) designers focus on the interaction that users have with products, like websites, apps, and physical objects. They make those everyday interactions useful, enjoyable, and accessible. Over 7 courses, gain in-demand skills that will prepare you for an entry-level job. You will create designs on paper and in digital design tools like Figma and Adobe XD. By the end of the certificate program, you will have a professional UX portfolio that includes three end-to-end projects, so that you’re ready to apply for jobs. Upon completion, you can directly apply for jobs with Google and over 150 U.S. employers, including Walmart, Best Buy, and Astreya. 75% of Google Career Certificate Graduates in the United States report an improvement in their career trajectory (e.g. new job or career, promotion or raise) within 6 months of certificate completion² ¹US Burning Glass Labor Insight Report salary data (median with 0-5 years experience) and job opening data. Data for job roles relevant to featured programs (4/01/2021 - 3/31/22). ²Based on program graduate survey responses, United States 2021

Häufig gestellte Fragen

Wann erhalte ich Zugang zu den Vorträgen und Aufgaben?
Der Zugang zu Vorlesungen und Aufgaben hängt von der Art Ihrer Anmeldung ab. Wenn Sie einen Kurs im Gastmodus belegen, können Sie die meisten Kursmaterialien kostenlos einsehen. Um auf benotete Aufgaben zuzugreifen und ein Zertifikat zu erhalten, müssen Sie während oder nach Ihrer Gastphase das Zertifikat erwerben. Wenn Sie die Gastoption nicht sehen:
Der Kurs bietet möglicherweise keine Gastoption an. Sie können stattdessen eine kostenlose Testversion ausprobieren oder finanzielle Unterstützung beantragen.
Der Kurs kann stattdessen "Vollständiger Kurs ohne Zertifikat" anbieten. Mit dieser Option können Sie alle Kursmaterialien einsehen, die erforderlichen Aufgaben einreichen und eine Endnote erhalten. Dies bedeutet auch, dass Sie kein Zertifikat erwerben können.
Was bekomme ich, wenn ich dieses Zertifikat abonniere?
Wenn Sie sich für den Kurs anmelden, erhalten Sie Zugriff auf alle Kurse des Zertifikats und Sie erhalten nach Abschluss aller Arbeiten ein Zertifikat. Ihr elektronisches Zertifikat wird zu Ihrer Seite „Errungenschaften“ hinzugefügt – von dort können Sie Ihr Zertifikat ausdrucken oder es zu Ihrem LinkedIn-Profil hinzufügen. Wenn Sie lediglich den Inhalt des Kurses lesen und anzeigen möchten, können Sie kostenlos als Gast an dem Kurs teilnehmen.
What is a UX designer?
User experience (UX) designers focus on the experience that users have while using products like websites, apps, and physical objects. UX designers make those everyday interactions useful, enjoyable, and accessible. The role of an entry-level UX designer might include coming up with ideas to address user problems, conducting research with users, and designing wireframes, mockups, and prototypes.
If you enjoy talking to and empathizing with people, drawing, thinking creatively, or paying attention to details, a job as a UX designer might be a good fit for you!
What background is required?
This course is the fourth of seven courses that will equip you with the skills you need to apply to entry-level jobs in user experience design. We recommend that you complete the first course of the Google UX Design Certificate (Foundations of User Experience (UX) Design), the second course (Start the UX Design Process: Empathize, Define, and Ideate), and the third course (Build Wireframes and Low-Fidelity Prototypes) before completing this fourth course of the program.
Alternatively, you should have experience conducting user research in order to empathize with user needs and determine specific user pain points. You also need to have the ability to create personas, user stories, and user journey maps, as well as draft problem statements and value propositions. You need to know how to create wireframes and low-fidelity prototypes on paper and in the design tool Figma. If you are unfamiliar with any of these topics, they are covered in earlier courses of the Google UX Design Certificate.
What tools or platforms are included in the curriculum?
Figma and Adobe XD are the design tools taught in this certificate program. Spreadsheets, word processing applications, and presentation applications will also be used. Throughout the program, you will create a professional portfolio, using the platform of your choice, to showcase your UX design work.
Which jobs will this certificate help me prepare for?
One of the most exciting parts about joining the field of user experience is the large number of job opportunities available. Nearly every company needs UX designers to help create their digital and physical products. While the need for UX designers continues to grow, there is currently a shortage of UX design professionals to fill those roles.
A career in UX design allows you the opportunity to work as a generalist, finding a role as a UX designer, UI designer, or UX researcher, or as a specialist, like a visual designer or interaction designer. Upon completion of this certificate program, you will be able to search for jobs with all of these titles, and find the role that best suits you.
Do I need to take the course in a certain order?
This is the fourth of seven courses in the Google UX Design Certificate. We highly recommend completing the seven courses in this certificate program in the order presented, because the content and applications in each course build on information presented and practiced in earlier courses.

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Conduct UX Research and Test Early Concepts

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Lehrplan - Was Sie in diesem Kurs lernen werden

Planning UX research studies

Conducting research with usability studies

Analyzing and synthesizing research results

Sharing research insights for better designs

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Lehrplan - Was Sie in diesem Kurs lernen werden

Planning UX research studies

Conducting research with usability studies

Analyzing and synthesizing research results

Sharing research insights for better designs

Bewertungen

Top-Bewertungen von CONDUCT UX RESEARCH AND TEST EARLY CONCEPTS

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