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Learner Reviews & Feedback for The Strategy of Content Marketing by University of California, Davis

4.5
stars
4,423 ratings

About the Course

This course is a partnership between the leading content marketing authority, Copyblogger, and UC Davis Continuing and Professional Education. In this course, you will learn the core strategies content marketers use to acquire and retain customers profitably. Specifically, you will learn how to develop, organize and implement a content marketing strategy, analyze and measure the effectiveness of content marketing, write compelling copy, use a strategic framework when writing, and build your professional brand and authority through content marketing. You will also learn how to put the ideas presented to you into action and build your own personal brand through content marketing....

Top reviews

DP

Dec 13, 2020

I'd like to recommend this course as it was instrumental in providing for me the necessary push to shift industries. The course content was well thought-of, clear, easy to absorb and very interesting.

HR

Jan 21, 2022

Very beautifully designed course for the beginners even. The course instructor took us through a journey of content strategy and share awesome points to be worked on. Thank for such a beautiful course

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1301 - 1325 of 1,433 Reviews for The Strategy of Content Marketing

By Ebube U

•

Oct 18, 2023

It was a good course.

By Shivprasad L V

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Jul 13, 2020

Good Marketing course

By Caroline L S d R

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Apr 17, 2023

Content very good!

By Salwa Z

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Jun 18, 2020

very good course

By SAURABH B

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Mar 19, 2017

good experience

By Eka W

•

Sep 10, 2020

amazing course

By AKASH S

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May 29, 2020

Thanks cousera

By chithu N

•

Jun 7, 2020

Very helpful

By Manoj S

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May 31, 2023

Very useful

By pratik b

•

Sep 30, 2020

It was good

By Dharini M

•

Jul 27, 2020

Great work.

By MUu M

•

Jun 21, 2019

Good cpurse

By 예솔 최 ( C

•

Mar 28, 2018

It is grea

By mohammad k

•

Dec 21, 2021

thank you

By Monica M T T

•

May 24, 2020

Thank you

By ARTHANARISWARAN R

•

May 6, 2020

thanking

By wilner v

•

Apr 3, 2023

great

By harshit l

•

Mar 2, 2023

great

By SO P K

•

Mar 18, 2022

Good!

By Prasanta M

•

Jun 3, 2020

Great

By 4749 D P C

•

Jul 19, 2023

yaaa

By Sarvesh U

•

Mar 4, 2023

GOOD

By PROMATH N M

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Jul 8, 2020

Nice

By Matteo D G

•

Oct 17, 2022

.

By Rebecca S

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Apr 23, 2020

First of all: I learned a lot. If you're new to content marketing or have a little experience in a related field but want to refresh your knowledge about content marketing you'll definitely find useful information.

My criticism goes towards the time schedule: in most weeks there are additional podcasts you need to hear which are not in the calculated total time. Also the description says 2-3 hours a week. The calculated time - without the sometimes over one hour podcast - says total times between 2:13 h and 5:56 . Plus time for research, setting up a website, ...

The readings are often very repetitive and feel more like advertising for copyblogger than educational material. I would have loved to hear for examples for different bussiness areas.

For a not native speaker nevertheless everything was understandable, in clear English with just as much technical terms as needed.

I'm not dissapointed I took this course and feel like I know a lot more than before. Just the time schedule needs improvement.