This course focuses on the factors involved in the adoption of innovation - features, organizations, country of origin, cognitive, normative and affective aspects, change agents. Using real-world health innovations, you'll assess what impacts their scaleability to new contexts, how organizational and human characteristics affect adoption, to what extent diffusion of an innovation is influenced by unconscious bias. You'll also delve into the process of adopting an innovation within a clinical setting and why it's so important to know who your 'change agents' are. As started in the second course of this specialisation, Healthcare Entrepreneurship: Taking Ideas to Market, you'll revisit the skill of pitching, exploring why and how to adapt pitches depending on your audience.
Dieser Kurs ist Teil der Spezialisierung Spezialisierung Global Health Innovations
von
Spezialisierung Global Health InnovationsImperial College LondonÃœber diesen Kurs
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Consider key factors influencing the adoption and scaling up of different healthcare innovations so as to examine what success looks like.
Analyse how organizational structure, culture and resources are key in adoption in relation to organizational contexts.
Examine how cognitive, normative and affective aspects can influence perception regarding an innovation's attractiveness and scaleability.
Apply persuasive techniques to connect to audiences involved in the process of innovation scaling and adoption.
Kompetenzen, die Sie erwerben
- Persuasive Techniques
- Adoption
- Public Health
- Innovation
- Scaleability
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Probieren Sie Coursera for Business aus
Beginnen Sie damit, auf Ihren Master-Abschluss hinzuarbeiten.
Lehrplan - Was Sie in diesem Kurs lernen werden
HOW TO IDENTIFY A SUCCESSFUL INNOVATION
ORGANISATIONAL AND HUMAN FACTORS THAT AFFECT ADOPTION OF AN INNOVATION
COUNTRY OF ORIGIN AND HOW IT AFFECTS INNOVATION DIFFUSION
IDENTIFYING THE END USER AND SECURING ENGAGEMENT
Bewertungen
- 5 stars80Â %
- 4 stars10,90Â %
- 3 stars7,27Â %
- 1 star1,81Â %
Top-Bewertungen von HEALTHCARE INNOVATION: WHAT DOES SUCCESS LOOK LIKE AND HOW TO ACHIEVE IT?
The Course is Timely and Informative. This is both essential and sensitive that your life decisions in the future is anchored on this Course. Be Wise.
The class was helpful and gave insight into innovation
Ãœber den Spezialisierung Global Health Innovations
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