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Bewertung und Feedback des Lernenden für Digital Media and Marketing Strategies von University of Illinois at Urbana-Champaign

2,815 Bewertungen
672 Bewertungen

Über den Kurs

The proliferation of digital technology gives businesses an unprecedented and diverse new set of tools to reach, engage, monitor, and respond to consumers. The aggregated and voluminous digital data can also be leveraged to better target specific consumer segments. Following “Digital Media and Marketing Principles,” this course aims to give you a deeper understanding of core processes of planning a digital marketing campaign and the role of various digital channels in integrated marketing communication. You will be able to: - Adopt a holistic and integrated approach to digital marketing planning - Develop a purposeful content marketing strategy to achieve your business and marketing goals - Effectively mix paid, earned, owned, and shared media channels to discover, reach, and engage your customers - Critically evaluate the role social media platforms play in viral and influencer marketing campaigns - Evaluate and measure the success of digital marketing campaigns - Identify and manage risks in digital marketing This course is part of Gies College of Business’s suite of online programs, including the iMBA and iMSM. Learn more about admission into the program and explore how your Coursera work can be leveraged if accepted into a degree program at



4. Juli 2022

The case study make me practice: combine the strategic , analytical, creative and critical thinking. The interviews with an expert every week gain insigth and how they implement for business practice.


20. Dez. 2020

great course gave a whole new insight on this part of the course I will highly recommend to others . the instructor teach it very clearly and the examples are really applicable. Learned a lot from it!

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251 - 275 von 670 Bewertungen für Digital Media and Marketing Strategies

von Vicha R B

23. Mai 2018

great course so far, thank you.

von Precious G

2. März 2021

Something new and challenging.

von Neeru J

19. Nov. 2020

feeling proud by learning this

von Alvin B

21. Okt. 2020

Thanks I learn a lot on this..

von Harriet M L

3. Okt. 2020

Fantastic and very educational

von Bijay P K

22. Mai 2020

Very Helpful to enhance career

von Annamalai

24. Juli 2019

great place to lear and lead.

von Jose S

12. Sep. 2016

Nice teacher, course was nice.

von Magda T

4. Dez. 2015

Brilliant I really enjoyed it!

von Eslam O

14. Sep. 2020


von Рацеева С С

8. Apr. 2019

Great course. Thanks , Mike !


2. Nov. 2020

It's excellent. thank you :)

von Aayushi G

27. Okt. 2020

Really good and Informative.

von Julia B

25. Okt. 2018

Really great basic overview!

von Randy O B

30. Aug. 2018

Great course for development

von Лещин М

30. Juli 2018

Very interesting and useful!

von Tara M

14. Dez. 2017

really clear and informative

von Yining L

3. Nov. 2017

Insightful and very helpful!

von Mohamed S B

20. Okt. 2017

This course benefit me a lot

von Walid H M

31. Jan. 2017

nice and informative course

von Marco M

19. Apr. 2020

Awesome!!, 100% Recomended

von Alexandre R

27. Aug. 2019

Excelente curso. Recomendo

von Omar S O

17. März 2019

I highly recommend it!


von Kimmo S

5. Sep. 2020

Very educational! Thanks!

von Oluwafemi K S

7. Mai 2020

A very insightful course.