This Innovation and Entrepreneurship course focuses on the interconnection between entrepreneurial thinking and innovation. Specifically, we look at models used in Silicon Valley to grow both start-up companies as well as innovation inside large organizations. Bringing together top Haas School of Business, UC Berkeley faculty, this course addresses critical areas for successful growth, including design thinking, open innovation, business models, product-market fit, and financing. This course will teach you how to think like an entrepreneur and provides the models, tools and frameworks to further develop your business or idea. An emphasis will be placed on the IT space.
In this first part, From Basics to Open Innovation, the following areas are included: innovation and entrepreneurship basics; the Silicon Valley entrepreneurship model; the importance of failure; market analysis: how to engage with customers; and open innovation.
Dieser Kurs ist Teil der Spezialisierung Spezialisierung Value Creation Through Innovation
Innovation & Entrepreneurship - From Basics to Open Innovation
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Lehrplan - Was Sie in diesem Kurs lernen werden
Woche
13 Minuten zum Abschließen
Course introduction
In this first out of two EIT Digital Innovation & Entrepreneurship courses given by UC Berkeley Haas School of Business you will learn the basics regarding Innovation & Entrepreneurship, Market Analysis and Customer Engagement as well as Open Innovation.
1 Video (Gesamt 3 min)
1 Video
1 Stunde zum Abschließen
What is innovation and entrepreneurship?
In this module, you will get an overview of the definitions and differences between innovation and entrepreneurship and how the two work in conjunction to create dynamic startups.
5 Videos (Gesamt 30 min), 1 Quiz
5 Videos
Why do we care?8m
Innovation and entrepreneurship - definitions5m
Where does innovation come from?5m
How to drive innovation6m
1 praktische Übung
Introduction and definitions10m
Woche
221 Minuten zum Abschließen
Teaching entrepreneurship
In this module the question Can entrepreneurship be taught? is discussed. You will also learn about the importance and relation between the skillset, toolset and mindset of entrepreneurship.
3 Videos (Gesamt 21 min)
3 Stunden zum Abschließen
The importance of faliure
How can failure be utilized as a resource when creating new ventures? In this module you will learn how to utilize and learn from failure in the development of new business.
3 Videos (Gesamt 22 min), 2 Quiz
1 praktische Übung
Teaching entrepreneurship and the importance of faliure10m
Woche
37 Stunden zum Abschließen
Analyzing markets
Product-market fit is a fundamental aspect of a successful launch of both startups as well as new products and services within established companies. In this module, you will learn how to analyze markets when searching for potential segments to target.
6 Videos (Gesamt 38 min), 4 Quiz
6 Videos
What's a startup?6m
Common mistakes6m
Market segmentation7m
TAM SAM SOM7m
Beachhead market6m
1 praktische Übung
Analyzing markets10m
Woche
45 Stunden zum Abschließen
Engage with customers
When you have an idea about what markets to target, then the next step is try to verify the basic assumptions though customer interaction. You will in this module learn how to get the most out of such interviews and avoid common pitfalls. At the end of this module, you will have a framework for understanding customer needs, establishing market opportunity and creating a minimum viable product.
4 Videos (Gesamt 28 min), 3 Quiz
4 Videos
Customer interviews - part 27m
Minimum viable product7m
Experiments6m
1 praktische Übung
Engage with customers10m
Woche
53 Stunden zum Abschließen
Closed vs. open innovation
Open Innovation, a term coined by Professor Hank Chesbrough, is a frequently used but little understood term. In this module, the history of open innovation and its mechanics in comparison to traditional ‘closed’ innovation is explained.
6 Videos (Gesamt 26 min), 2 Quiz
6 Videos
Closed innovation system3m
Case Xerox4m
Open innovation5m
Case transistor and iPod3m
IP and source of innovation5m
1 praktische Übung
Closed vs. open innovation10m
Woche
62 Stunden zum Abschließen
The changing landscape
When comparing open and closed innovation we also need to take the general development into account. Businesses and organizations today work under quite different conditions compared to 25 years ago. You will in this module learn what these changes are and how open innovation matches the changing needs.
3 Videos (Gesamt 18 min), 1 Quiz
3 Videos
The triple helix framework5m
The business model and open innovation frameworks3m
2 Stunden zum Abschließen
Open innovation at work
Implementing open Innovation demands more than a shift in culture and may be a major challenge for any organization. You will in this module learn from cases and gain an understanding of the benefits of open innovation and work with a framework for its application.
4 Videos (Gesamt 16 min), 2 Quiz
4 Videos
The story of IBM3m
Open innovation culture4m
Open innovation companies3m
1 praktische Übung
The changing landscape and open innovation at work10m
1 Stunde zum Abschließen
Course completion
We have now come to the final small module, in essence comprising the exam. Well done and good luck with the exam.
1 Video (Gesamt 1 min), 1 Quiz
1 Video
1 praktische Übung
Exam30m
Dozenten
Martin Vendel
DrKTH Royal Institute of Technology, Industrial Economics and Management
Frans Nauta
Visiting scholarUC Berkeley Haas School of Business
Mark Coopersmith
MBAUC Berkeley Haas School of Business
Andrew Isaacs
Adjunct ProfessorUC Berkeley Haas School of Business
Über EIT Digital
EIT Digital is a pan-European organization whose mission is to foster digital technology innovation and entrepreneurial talent for economic growth and quality of life. By linking education, research and business, EIT Digital empowers digital top talents for the future.
EIT Digital provides online and blended Innovation and Entrepreneurship education to raise quality, increase diversity and availability of the top-level content provided by 20 leading technical universities around Europe. The universities deliver a unique blend of the best of technical excellence and entrepreneurial skills and mindset to digital engineers and entrepreneurs at all stages of their careers. The academic partners support Coursera’s bold vision to enable anyone, anywhere, to transform their lives by accessing the world’s best learning experience. This means that EIT Digital gradually shares parts of its entrepreneurial and academic education programmes to demonstrate its excellence and make it accessible to a much wider audience. EIT Digital’s online education portfolio can be used as part of blended education settings, in both Master and Doctorate programmes, and for professionals as a way to update their knowledge.
EIT Digital offers an online programme in 'Internet of Things through Embedded Systems'. Achieving all certificates of the online courses and the specialization provides an opportunity to enroll in the on campus program and get a double degree. Please visit https://www.eitdigital.eu/eit-digital-academy/
Über die Spezialisierung Value Creation Through Innovation
This specialization covers the basics of Innovation and Entrepreneurship courses in the EIT Digital Master Program. The program aims to educate students and deliver entrepreneurs with the right business skills and sense. UC Berkeley Haas School of Business and KTH Royal Institute of Technology are the academic partners in this Innovation and Entrepreneurship specialization.
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Was bekomme ich, wenn ich diese Spezialisierung abonniere?
Wenn Sie sich für den Kurs anmelden, erhalten Sie Zugriff auf alle Kurse der Spezialisierung und Sie erhalten nach Abschluss aller Arbeiten ein Zertifikat. Ihr elektronisches Zertifikat wird zu Ihrer Seite „Errungenschaften“ hinzugefügt – von dort können Sie Ihr Zertifikat ausdrucken oder es zu Ihrem LinkedIn Profil hinzufügen. Wenn Sie nur lesen und den Inhalt des Kurses anzeigen möchten, können Sie kostenlos als Gast an dem Kurs teilnehmen.
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