This course equips you with critical content creation and management skills. You’ll learn how to create effective social media posts and how to create a strong brand to help you build a social media presence. You’ll also learn how to establish an ongoing process to manage your content. This includes setting up a content calendar, managing and moderating your posts, analyzing data for insights and iteration, and how to increase post effectiveness. You will end the course with real-world application of your skills through a content management project.
Dieser Kurs ist Teil der Spezialisierung Meta Social-Media-Marketing Zertifikat über berufliche Qualifikation
Über diesen Kurs
No experience is needed to start this course.
Prerequisite: Introduction to Social Media Marketing, the first course in this specialization.
Könnte Ihr Unternehmen von Mitarbeiterweiterbildungen für gefragte Kompetenzen profitieren?
Probieren Sie Coursera for Business ausWas Sie lernen werden
How to establish and manage a social media presence
How to create a brand, tone, and voice for a social media presence
How to manage a content calendar for a social media presence
How to evaluate the performance of content on social media and how to iterate on that performance
Kompetenzen, die Sie erwerben
- Content Development
- content management
- Social Media Marketing
- Content Marketing
- Marketing Content Development
No experience is needed to start this course.
Prerequisite: Introduction to Social Media Marketing, the first course in this specialization.
Könnte Ihr Unternehmen von Mitarbeiterweiterbildungen für gefragte Kompetenzen profitieren?
Probieren Sie Coursera for Business ausvon
Beginnen Sie damit, auf Ihren Bachelor-Abschluss hinzuarbeiten
Lehrplan - Was Sie in diesem Kurs lernen werden
Establish Your Presence
Social Media Content
Social Media Content Management
Evaluate Your Efforts
Bewertungen
- 5 stars88,96 %
- 4 stars8,90 %
- 3 stars1,33 %
- 2 stars0,35 %
- 1 star0,43 %
Top-Bewertungen von SOCIAL-MEDIA-MANAGEMENT
I felt I really learned a lot about social media. The instructor is an amazing person and she knows exactly how to explain, she gives a lot of examples. I recommend the course to everyone.
The best course on its category. I liked the DIY and peer assignments method and the useful exemples and explanations of the teacher. Can't wait to start the next course of this certification.
Comprehensive, clear, thorough, all around has been an EXCELLENT learning experience. I feel ready and fully equipped with the tools, knowledge, and excitement for my business. Thank you!
The course was very valuable to me. Anke makes it look simple and was very encouraging. I like her presentation of various tools and her simple explanations of concepts that I was unfamiliar with.
Über den Meta Social-Media-Marketing Zertifikat über berufliche Qualifikation

Häufig gestellte Fragen
Wann erhalte ich Zugang zu den Vorträgen und Aufgaben?
Was bekomme ich, wenn ich dieses Zertifikat abonniere?
Can I receive university credit for completing this course?
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