AI is everywhere! By harnessing the power of Artificial Intelligence, businesses and marketers have amazing growth potential, and the opportunities to enhance marketing with AI are always expanding. But how can businesses use AI tools to drive their success and gain sustainable competitive advantages? What are the challenges faced by businesses as they implement AI into their marketing strategies?
von


Artificial Intelligence in Marketing
University of VirginiaÜber diesen Kurs
No prior experience needed to participate in and benefit from this course.
Könnte Ihr Unternehmen von Mitarbeiterweiterbildungen für gefragte Kompetenzen profitieren?
Probieren Sie Coursera for Business ausWas Sie lernen werden
How to use data-driven AI to improve customer engagement
How to develop networked business models and leverage network effects
How to build a sustainable competitive advantage from data gathered on digital platforms
How to use algorithms, networks, and data to create AI Relationship Moments that are personalized to individual customers
Kompetenzen, die Sie erwerben
- Business Model
- Digital Marketing
- Network Effects
- Marketing Strategy
- Customer Engagement
No prior experience needed to participate in and benefit from this course.
Könnte Ihr Unternehmen von Mitarbeiterweiterbildungen für gefragte Kompetenzen profitieren?
Probieren Sie Coursera for Business ausLehrplan - Was Sie in diesem Kurs lernen werden
What Is AI?
Networks and Network Effects
Data-Driven AI
AI Relationship Moments
Bewertungen
- 5 stars69 %
- 4 stars20 %
- 3 stars8 %
- 2 stars1 %
- 1 star2 %
Top-Bewertungen von ARTIFICIAL INTELLIGENCE IN MARKETING
One of the best course for a person starting to understand the use of AI in marketing. Raj has explained concepts very well.
It was a great course but if you want to learn more then i suggest to do a specialization rather than a single course.
Amazing content and superb delivery by Raj. This was my introductory course in AI and all the concepts were explained really well by Raj in easy to understand language. Thank you !
I learned a lot about AI in marketing. Raj was great instructor.
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