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Kursteilnehmer-Bewertung und -Feedback für Marketinganalyse von University of Virginia

4.6
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1,204 Bewertungen
293 Bewertungen

Über den Kurs

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. For more information on marketing analytics, you may visit; http://dmanalytics.org. You can also follow my posts in Twitter, @rajkumarvenk, and on linkedin; www.linkedin.com/in/rajkumar-venkatesan-14970a3....

Top-Bewertungen

SS

Jun 30, 2018

A very good course. If you are a beginner, excellent knowledge gain. If you are a veteran, brilliant refreshing of important concepts and key market indicators. In short, a course worth doing.

PE

Mar 25, 2018

I have learnt a lot. Thanks a Lot to Mr.Rajkumar Venkatesan. Very clear explanation on each and every concept. I have learnt how to apply in real time with the real time data. Great Learning.

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126 - 150 von 288 Bewertungen für Marketinganalyse

von Maria D

Dec 28, 2016

This is one realy heplful courese for marketing analytics.

von carlos r

Jan 12, 2017

Goos course, more detail in the exercises good the great.

von Devjit S

Jan 30, 2016

I am starting to love this course . Extremely resourceful

von gajraj s p

Apr 30, 2019

VERY USEFUL COURSE FOR MARKETING AND SALRS PROFESSINALS.

von Ramya K

Mar 13, 2016

Informative and well laid out. Interesting case studies.

von Vivek R

Dec 23, 2018

course is awesome and got a lot of interesting things

von Montserrat R

Jul 25, 2017

Great teacher, information, lectures, and resources.

von Durairaju K

Oct 17, 2016

Great time and learning's i had during this period

von Gauri S B

Aug 27, 2019

this course was very helpful for my future journey

von Dhanraj S

Feb 19, 2018

Good for marketing student to understand analytics

von Amritpaul S

Jan 24, 2016

Amazing course. But buying certificate is not good

von Lin M

Dec 04, 2015

Thanks to Coursera and Mr Rajkumar Venkatesan.....

von Tanya

Dec 08, 2019

A very insightful course, I enjoyed it very much.

von Javid M

Jul 10, 2019

Very useful course, I recommend to all marketers.

von Abhishek M

Jan 14, 2016

Excellent !! Precise and implementation oriented.

von Arindam M

Jan 10, 2016

Very objective, practical, and industry-relevant.

von Alejandra D

Mar 31, 2019

Great Marketing Analytics Tools. I recommend it!

von suman s j

Nov 02, 2017

Thank you so much for such an amazing course!!

von Om P V

Jul 21, 2019

Thanks to Coursera and Mr Rajkumar Venkatesan

von Chintu B

Oct 12, 2016

Very good insights into contemporary business

von dhruv k s

Feb 22, 2020

One of the most amazing courses on Coursera!

von Hemanshu C

Jul 22, 2019

An amazing course by an awesome instructor!

von karthik P

Jun 03, 2019

Best Course to learn Marketing Analytics...

von PRADYUMNA R

Mar 08, 2019

Great learning experience and good exposure

von Massimo Z

Jan 10, 2016

The course is well-done and useful. Thanks.