May 08, 2020
This was a good and challenging course. It really gave me the basic foundations of marketing.\n\nIt challenged me to think and I enjoyed the projects that were incorporated to give hands on training.
May 11, 2020
Great course.Coursera provides wonderful opportunity for analytics learners through the course.Well designed course packed with assignments.Just Loved every lessons of the course.Thank you Coursera.☺
von Heifa B K•
Apr 05, 2018
A very insightful course. it seemed easy at the beginning but get more complex and deeper over the sections. Mr. Raj had shown an amazing ability to explain the hardest topics, concepts and methods with much fun and easiness. keep up!
von Lokesh P C•
Aug 07, 2020
Informative, learnt a lot of new things.
The act of presentation of the topics was also fantastic, as the professor kept the students engaged and had a friendly approach.
Looking forward to learn many more subjects on this platform.
von Md J I P•
Jul 29, 2020
The journey was phenomenal. The instructor has a really good sense of engagement with students. I highly recommend to those who have a humungous hunger for learning marketing analytics. Trust me this would be your best choice so far
von SUJAY K•
Jun 14, 2020
A great course for beginners in marketing studies. this provides all the basic ideas about marketing and also the models,calculations of various parameters and experiments on marketing. Thank you for making such an amazing course!
von Neerav G S•
Apr 16, 2020
Thank you very much for this course, Sir certainly helped me develop new perspectives and gain insights. Will definitely need more practice though, but making notes alongside helps. Thank you for preparing the assignments for us.
von David J•
Aug 19, 2020
Learned the basics of marketing plus some. Understanding and knowing how to calculate Customer Lifetime Value is a must for any business. Just one of may fundamental concepts in the course. It's challenging but worth the effort.
von Yewande A•
May 10, 2020
The course was very insightful and fun. I have a better understanding on why it is important to understand the importance of marketing experiments that help inform better marketing decisions. I will definitely miss the squash!!!
von HARSHIT K•
May 20, 2020
I always thought marketing is all about pitching your product to the right audience but never thought that your selling could also be measured in such a way. A great course I would suggest every marketing enthusiasts to take!!!
von Sehresh M•
Apr 25, 2020
It is really good course, all described topics are highly important to know for everyone who working with data , information and marketing. If anyone want to know about marketing analytics I will recommend to join this course.
von SHASHWAT V•
Aug 15, 2020
Excellent course content. Has been taught from the perspective of a beginner which made it easy to understand and further develop my interest in Marketing Analytics.
Thank you Darden School of Business and Professor Rajkumar.
von Renan C L•
May 29, 2020
Content is not easy if you never studied market analytics. Professor Raj is Amazing and Fun - You will love him - Also You Gonna Learn Many Things - They Content is really important to business . Sure Recommend to this course
von Shrinidhi R•
May 22, 2020
The teaching methodology is too good. The way the course is designed with taking real-life companies marketing example is commendable job. The problems technique were also good. Definitely recommend this course to my friends.
von Aurelia R D•
Aug 02, 2020
Great course! A very good source of information and practice exercises to understand better and fix what you've just learned. Raj Venkatesan is a passionate teacher who makes enjoyable every part of the course. I recommend!
von Bagas C N•
Jul 06, 2020
It was a good course and very insightful, yet challenging course at the same time. Shifted from STEM background into social-humanities studies really drives my interest and willing to learn such an interdiciplinary studies.
von Cindy B•
Jun 01, 2020
Raj is a good teacher, he explains the lessons clearly and makes the sessions fun. The lesson plans are structured well and easy to follow. Practice quizzes are definitely helpful to align with our (students) understanding.
von Arpit S•
Aug 28, 2020
Its a great course to learn. I got to know many different parameters to analyze the consumer behavior and all. It gives us broad idea about the how to use the data for analyzing the consumer behavior and their attributes.
von Maxim K•
Jul 06, 2016
Very nicely designed course, I have about 10 years of experience in Marketing Analytics and still found many very useful tools for analysis. The quantitative part (squash time :-) is especially impressive - two thumbs up!
von Apurv A•
Apr 29, 2020
I would strongly recommend this course to all the marketers out there who want to learn the basic nuances of practical and quantifiable marketing models such as interpreting regression outputs, calculating CLVs, ad lifts
von Maleah M•
Apr 03, 2019
Learned WAY more than I could have ever hoped, my brain hurt a little at points, which I take as a great sign. I absolutely adored the professor, he's odd comic relief and rationalization of his environment was awesome.
von SOUMYA S•
Apr 25, 2020
It was a nice journey to basics and squashy mathematics in marketing through this lecture. i really enjoyed the class and i'm pretty sure that this class will help me a lot when i enter into the real world of marketing.
von Stuti S•
May 29, 2020
It was the best experience of studying online. learning about Marketing Analytics was beneficial.
I would like to Thanks Raj sir for teaching Marketing Analytics and give such a good example which we easy to understand.
von dio H•
Aug 27, 2020
This is an amazing class, thanks for Professor Rajkumar Venkatesan's great teaching. It's really helping me to learn much more marketing analytics knowledge, and now I turn to like calculating brand value and CLV. ^^b
von Khushi T•
May 01, 2020
A very informative course for a marketing aspirant. It gave me an insight of the major marketing elements and their calculations. Mr. Rajkumar was an extremely good mentor and couldn't have asked for a better teacher.
von ATSAWADET R•
May 14, 2020
It's a very good course. Although I am not good at English But I tried and studied until the curriculum. Thank you for providing good knowledge for those who do not have the opportunity to go directly to university.
von Charchit S•
Apr 17, 2020
Hi Team Coursera!
This was really an awesome course as far as basics are concerned. We need to add the topic "Regression Analysis" in some depth and maybe as another course as an extension of this one.