Spezialisierung International Marketing & Cross Industry Growth
International Marketing & Cross Industry Growth . Harness your cross-country and cross-industry innovation skills.
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Kompetenzen, die Sie erwerben
Über dieses Spezialisierung
Keine Vorkenntnisse erforderlich.
Keine Vorkenntnisse erforderlich.
Es gibt 6 Kurse in dieser Spezialisierung
International Marketing Entry and Execution
This will be part 2 of a two-series foundation courses for the Specialization: International Marketing & Cross Industry Growth. This course will dive in more deeply into consumer science investigation, B2C marketing, International Marketing Entry, Targeting, Positioning, International Product, International Promotion, International Place and International Price. The last set of classes will discuss seven new ways to innovate in International Marketing that all start with the letter "S" and hence will be called the 7S International Marketing Innovation. There will be a heavy emphasis on how companies can incorporate CCCI Innovation, i.e. Cross Country and Cross Industry Innovation in marketing.
International B2B (Business to Business) Marketing
This course offers a unique perspective into the differentiating aspects of business to business (B2B) marketing that can be contrasted to traditional business to consumer (B2C) marketing that is the subject of most other marketing curricula. Moreover, as one of the courses in the Specialization: International Marketing & Cross Industry Growth, here too there is an emphasis on how companies can expand by cross-country and cross-industry innovation.
International Hospitality & Healthcare Services Marketing
As the fastest-growing sectors of the current global economy, both hospitality and healthcare services sector offer tremendous growth opportunities for incumbents and entrepreneurial opportunities for new entrants. To flourish on these opportunities, one must first understand each industry's unique characteristics. This course is designed to help those who are interested in career advancement opportunities in these industries or who want to be inspired by these industries to better equip themselves with enlightened and creative management capabilities.
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Yonsei University
Yonsei University was established in 1885 and is the oldest private university in Korea.
Häufig gestellte Fragen
Erhalte ich akademische Leistungspunkte für den Abschluss der Spezialisierung?
Can I just enroll in a single course?
Kann ich mich auch nur für einen Kurs anmelden?
Can I take the course for free?
Kann ich kostenlos an diesem Kurs teilnehmen?
Findet dieser Kurs wirklich ausschließlich online statt? Muss ich zu irgendwelchen Sitzungen persönlich erscheinen?
Wie lange dauert es, die Spezialisierung abzuschließen?
Wie oft werden die einzelnen Kurse in der Spezialisierung angeboten?
Do I need to take the courses in a specific order?
Will I earn university credit for completing the Specialization?
Erhalte ich akademische Leistungspunkte für den Abschluss der Spezialisierung?
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