Profile

Associate Professor Lawrence Ang

Macquarie Business School

Bio

Lawrence is a Program Director of Bachelor of Marketing and Media. He has provided executive MBA teaching, in-house training and annual strategic planning for corporations, and has worked on a wide range of marketing consulting projects, including advertising pretesting, campaign tracking, pricing, brand health assessment, market sizing, new product evaluation, and customer satisfaction. He has published in a number of top ranked marketing journals and his latest book is Principles of Integrated Marketing Communications (Cambridge University Press, 2014).