Über diesen Kurs
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Ca. 14 Stunden zum Abschließen

Empfohlen: 7.5 hours videos and quizzes...

Englisch

Untertitel: Arabischer Raum, Chinesisch (vereinfacht), Portugiesisch (Brasilien), Englisch, Spanisch

Kompetenzen, die Sie erwerben

PricingStrategic ManagementMarketingCompetitiveness

100 % online

Beginnen Sie sofort und lernen Sie in Ihrem eigenen Tempo.

Flexible Fristen

Setzen Sie Fristen gemäß Ihrem Zeitplan zurück.

Ca. 14 Stunden zum Abschließen

Empfohlen: 7.5 hours videos and quizzes...

Englisch

Untertitel: Arabischer Raum, Chinesisch (vereinfacht), Portugiesisch (Brasilien), Englisch, Spanisch

Lehrplan - Was Sie in diesem Kurs lernen werden

Woche
1
2 Stunden zum Abschließen

Maintaining your Customer Base

In this module we will look at strategies that can help us maintain our customer base. For this, we will take an analytical approach that helps us understand the point at which our customers will switch to a competitors and the amount of money a competitor is willing to spend to acquire our customers. Based on this understanding, we will derive applicable strategies that can help us lock in our customers strategically. We will do this by keeping in mind that also customers may apply their own strategies to avoid lock in and further, that our competitors will seek to apply strategies in the pursuit of making our customers theirs....
8 Videos (Gesamt 41 min), 5 Lektüren, 1 Quiz
8 Videos
Importance of Customer Loyalty9m
Types of Switching Costs9m
Customer Value and Switching5m
Old Suppliers7m
Customers3m
New Suppliers2m
Wrap Up1m
5 Lektüren
Course Overview10m
How to Use Discussion Forums10m
Resource: Lecture Slides10m
Get to Know Your Classmates10m
Complete Slide Deck Week 110m
1 praktische Übung
Maintaining your Customer Base22m
Woche
2
1 Stunde zum Abschließen

Determine your Prices Wisely

We will look at the benefits of price discrimination as a strategic tool that can help us to skim off our customer’s willingness to pay and increase our utility accordingly. We are then going to learn the different ways of aligning a price discrimination strategy with successful product design and the three different ways in which a price discrimination strategy can be formulated....
8 Videos (Gesamt 29 min), 2 Lektüren, 1 Quiz
8 Videos
Price Discrimination I: Reasons to Discriminate2m
Price Discrimination II: Synchronization with Product Differentiation3m
First Degree Price Discrimination3m
Second Degree Price Discrimination10m
Third Degree Price Discrimination3m
Intertemporal Pricing2m
Wrap Up1m
2 Lektüren
Resource: Lecture Slides10m
Complete Slide Deck Week 210m
1 praktische Übung
Determine your Prices Wisely24m
Woche
3
1 Stunde zum Abschließen

Keep Your Business Clean

In this module we will demonstrate that if you want to operate a business you have to keep in mind that there are some powerful external entities, so-called competition authorities, that highly value and safeguard competition. While this supports and opens up opportunities for your business if it is new or relatively small and would otherwise simply be crushed by larger incumbent firms – it can also put you in danger if you have already achieved a certain size, have acquired more market power are already in a rather powerful position....
9 Videos (Gesamt 39 min), 2 Lektüren, 1 Quiz
9 Videos
Reasons for Competition Policy7m
Instruments1m
Cartel Agreements3m
Factors Favoring Cartels1m
Examples3m
Defining Markets and Measuring Market Power11m
Forms of Market Forclosure6m
Wrap Up57
2 Lektüren
Resource: Lecture Slides10m
Complete Slide Deck Week 310m
1 praktische Übung
Keep Your Business Clean22m
Woche
4
1 Stunde zum Abschließen

Increase your Returns

In this module, we are going to discover two very important new concepts with which you can increase your business’s returns: Network effects and boundaries of the firm. We will find that considering these two concepts in formulating our business strategy can help us improve our strategy’s effectiveness and eventually increase our returns....
11 Videos (Gesamt 50 min), 2 Lektüren, 1 Quiz
11 Videos
Network Goods4m
Network Effects I: Direct Network Effects7m
Network Effects II: Indirect Network Effects4m
Market Structure in Network Industries5m
Economies of Scale3m
Economies of Scope3m
Diseconomies of Scale & Scope3m
Reasons to Buy7m
Reasons to Make5m
Wrap Up1m
2 Lektüren
Resource: Lecture Slides10m
Complete Slide Deck Week 410m
1 praktische Übung
Increase your Returns20m
Woche
5
1 Stunde zum Abschließen

Strategies in Network Markets

We will build upon our knowledge from module 4 and look into competition in network markets, adoption rates and the advantage of critical mass. Following from this, we will learn why this is essential for reaching the point of critical mass. We will moreover discuss ways in which companies can raise the attention of potential consumers and reduce their perceived risk....
7 Videos (Gesamt 46 min), 2 Lektüren, 1 Quiz
7 Videos
Achieving Critical Mass6m
Raising Attention and Downsizing Perceived Risks9m
Strategies in Standardization14m
Knowing the Target Market3m
Strategic Pricing11m
Wrap Up54
2 Lektüren
Resource: Lecture Slides10m
Complete Slide Deck Week 510m
1 praktische Übung
Strategies in Network Markets20m
Woche
6
2 Stunden zum Abschließen

Achieve Growth with the Help of Partners

We will look at the trends, goals and processes of mergers and acquisitions, differentiate the two terms and examine external and internal factors that can hinder the process. We will also find out about the striking advantages that can make a successful merger or an acquisition worthwhile if you have identified the right match for your company and we will eventually learn about the process that is involved in real world M&A activities....
11 Videos (Gesamt 57 min), 2 Lektüren, 1 Quiz
11 Videos
Trends3m
Differences8m
Goals for Partners and Buyers7m
Goals for Targets3m
Overview5m
Pre Merger Considerations8m
Merger Control3m
Post Merger Integration12m
Success of M&As4m
Wrap Up53
2 Lektüren
Resource: Lecture Slides10m
Complete Slide Deck Week 610m
1 praktische Übung
Achieve Growth with the Help of Partners20m
Woche
7
1 Stunde zum Abschließen

Grow Organically

In this special bonus module, we will discuss the relationship between profitability and growth on the one hand and the limitations that are faced by small companies on the other. We will learn what organic growth is and that it can be achieved by either protecting and building up our existing customer base and product lines, or by developing new products or markets – or, in turn, by diversifying our products portfolio. We will acknowledge and address external and internal limitations to growth and – as a final consideration – will look into the possibilities of international strategies for growth....
7 Videos (Gesamt 25 min), 2 Lektüren, 1 Quiz
7 Videos
Growth and Profitability3m
Organic Growth6m
External Limitations2m
Internal Limitations5m
International Strategies4m
Wrap Up56
2 Lektüren
Resource: Lecture Slides10m
Complete Slide Deck Week 710m
1 praktische Übung
Grow Organically20m
Woche
8
1 Stunde zum Abschließen

Final Exam

...
1 Quiz
1 praktische Übung
Final Exam18m
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ziehen Sie für Ihren Beruf greifbaren Nutzen aus diesem Kurs

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Top-Bewertungen

von ADJul 1st 2017

Great course with relevant content and really useful strategic overview of business strategy. Enjoyed Prof. Kretschmer's innovative teaching style and the breadth of the syllabus.

von AAFeb 12th 2019

I like the game theory that used to explain competitive strategy. The lectures were interactive and quite challenging, which are important to keep the learner engaged and focused.

Dozent

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Tobias Kretschmer

Professor
Institute for Strategy, Technology and Organization

Über Ludwig-Maximilians-Universität München (LMU)

As one of Europe's leading research universities, LMU Munich is committed to the highest international standards of excellence in research and teaching. Building on its 500-year-tradition of scholarship, LMU covers a broad spectrum of disciplines, ranging from the humanities and cultural studies through law, economics and social studies to medicine and the sciences....

Über die Spezialisierung Competitive Strategy and Organization Design

Paired with humorous elements and illustrating examples, the Competitive Strategy and Organization Design specialization is the ideal choice for curious individuals who enjoy unique learning experiences and innovative teaching approaches. Its style is likely to appeal especially to young, middle-aged and young-at-heart learners. The specialization is indended for learners interested in engaging in fundamental theories and concepts of strategy and organization and applying these to practice. Employed professionals and management students will benefit from deepening and refreshing their existing knowledge by means of our specialization. Learners with non-business backgrounds will gain valuable additional business insights complementing their existing knowledge. Participants will learn to understand and analyze ● behavior of organizations in situations in which strategic decisions are interdependent ● strategies to build up and maintain a customer base ● internal workings of an organization as well as its interaction with the outside world, i.e. partners, complementors and competitors ● the design of an effective organization that can compete, grow and adjust flexibly to different environments This specialization is the only online learning program in which students can learn and laugh at the same time. That said, we are looking forward to learning and laughing with you!...
Competitive Strategy and Organization Design

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