Attract and Engage Customers with Digital Marketing is the second of seven courses in the Google Digital Marketing & E-commerce Certificate. In this course you will practice using search engine optimization (SEO), search engine marketing (SEM), and display advertising to attract and engage customers online. You will explore the stages of the marketing funnel and learn how to use digital marketing tactics to move customers through the stages. You’ll learn how to increase the quality and quantity of website traffic by understanding SEO fundamentals like keyword research, search engine algorithms, and link building. You will also learn about paid search and advertising, and explore tactics used to gain visibility and reach potential customers on search engine results pages, or SERPs. By the end of this course you’ll be able to apply digital marketing strategies, best practices, and tools to increase awareness of a business, understand customer needs, and engage people's interests with products and services.
Dieser Kurs ist Teil der Spezialisierung Google Digitales Marketing und E-Commerce Zertifikat über berufliche Qualifikation
von
Über diesen Kurs
Könnte Ihr Unternehmen von Mitarbeiterweiterbildungen für gefragte Kompetenzen profitieren?
Probieren Sie Coursera for Business ausWas Sie lernen werden
Recognize strategies to build brand awareness among potential customers
Explain the purpose of SEO (search engine optimization) and essential SEO terms
Optimize website content for SEO
Understand search engine marketing (SEM) and how it benefits businesses
Kompetenzen, die Sie erwerben
- Website Structure
- Customer Awareness
- Search Engine Marketing
- Search Engine Optimization (SEO)
Könnte Ihr Unternehmen von Mitarbeiterweiterbildungen für gefragte Kompetenzen profitieren?
Probieren Sie Coursera for Business ausvon
Lehrplan - Was Sie in diesem Kurs lernen werden
Introduction to attract and engage customers with digital marketing
Understand search engine optimization (SEO)
Apply search engine optimization (SEO)
Search engine marketing (SEM) and display advertising
Bewertungen
- 5 stars85,94 %
- 4 stars11,21 %
- 3 stars2,09 %
- 2 stars0,41 %
- 1 star0,32 %
Top-Bewertungen von ATTRACT AND ENGAGE CUSTOMERS WITH DIGITAL MARKETING
It is a very useful course. I learned a lot from this course. It has really practical content and complete training. Thanks to Google and everyone who organized this course.
Coach AK is amazing. Even though the concepts was very new to me and overwhelming, AK broke it down it chunks and explained it in simple and plain language that anyone can understand. Loved it.
This course was very well designed, the presentor was easy to understand and relatable. The assessment activities aligned to the material and the activities were easy to follow.
Attract and Engage Customers with Digital Marketing this course provide more detail knowledge aout SEO,keyword,and marketing funnel.this course very helpful and increase my knowledge more.
Über den Google Digitales Marketing und E-Commerce Zertifikat über berufliche Qualifikation

Häufig gestellte Fragen
Wann erhalte ich Zugang zu den Vorträgen und Aufgaben?
Was bekomme ich, wenn ich dieses Zertifikat abonniere?
What are digital marketing and e-commerce?
What do digital marketing and e-commerce specialists do?
Why start a career in digital marketing and e-commerce?
Which jobs will this certificate help me prepare for?
What tools and platforms are taught in the curriculum?
What background is required?
Why enroll in the Google Digital Marketing and E-commerce Certificate?
Do I need to take the course in a certain order?
Haben Sie weitere Fragen? Besuchen Sie das Learner Help Center.