14. Okt. 2020
This course has been very helpful in learning about managing a brand and their products. It has given me free insights on techniques and strategies on how to become a better brand and product manager.
7. Sep. 2018
A very good course for those who are new or looking to refresh their knowledge of brand management. All the concepts are explained well, and provide a solid foundation for building up in this field.
von Francesca A•
27. Mai 2016
The lecturer is so engaging and easy to learn from. Really practical and doesn't use jargon. The industry words he uses he explains well so perfect for a beginner.
von chinmay b•
3. März 2022
Fantastic Journey. The course outline great topics and Prof. Luis has made efforts to provide infor on it nicely comprising by some of his personal experience.
von Shruthi S•
27. Nov. 2016
A very nicely crafted course on brand and product management. Explained in a detailed and structured manner with abundant examples. Awesome learning experience!
29. Dez. 2016
von Kingslin J•
27. Feb. 2020
Topics , content and examples are really helped to learn the importance of each steps and processes need to be followed in brand and product management.
von pinal c•
22. Sep. 2019
amazing course. the instructor is an expert in the industry and imparting his expertise and experience of more than 20 years to students. go for it.
von Joe T•
15. Sep. 2018
Another great coursera course. The full course dealt with formal product portfolio management. I will be implementing these practices in my company.
24. Dez. 2016
Very engaging and informative course.
I'd suggest the organizer to add more assessment except the quiz that do not require much effort to get passed.
von Muhammad N K•
31. Jan. 2022
Great course for professional, I am thankful to Coursera and IE Business School for this oppurtuinity to learn even without being physically there.
von HABEEB A Y•
30. Juli 2019
This course is an eye-opener. A lot of things that are taking for granted by entrepreneurs that could have a long-lasting effect on their business.
von Smruti M•
29. Juni 2017
I feel this is the most exhaustive course one can find on coursera. All one need to know about the branding and product management is at one place.
von Juan J B•
30. Jan. 2023
Very well structured, clear and easy to follow. The lessons had illustrating examples and explaining of concepts which was something to bring in.
von khalil s•
24. Juni 2019
Amazing knowledge taken from this course out of an outstanding professor. I've really learned a lot. It added strategic thinking to my reasoning.
von Adarsh N S•
11. Juni 2017
Great Course on Brand & Product Management. The course is geared more towards Brand Management & less on Product Management. Enjoyed this course.
von ROBERTO A•
8. Okt. 2020
This course gave me an excellent foundational knowledge on Product and Brand Management, and its application to real world business experiences.
von BIBEK B•
30. Aug. 2021
I recommend this to every person who is into marketing and sales and want to enhance their knowledge into brand development and management.
von Arnon S•
1. Juli 2019
Thoroughly enjoyed this course. The material was up-to-date, presented in an interesting manner. The quizzes tested knowledge well. Thanks!
von Arup d•
5. Juli 2021
Loved it. Very thorough. Excellent course to take for people who want to dip their feet in the knowledge of product and brand management.
von Juan P C M•
30. Apr. 2020
It was a very interesting course, that gave me a lot of tools in marketing. Luis was a really good professor and very easy to understand.
von katherine c•
28. Okt. 2019
me costo algo por el ingles sin embargo estoy muy satisfecha por todo lo aprendido tienen muy excelente material de trabajo e informacion
von Himanshu M•
29. Aug. 2021
Wonderful course for understanding how brand works and how product's life goes on and how product keeps on changing itself for customers
von HOÀNG H•
13. Sep. 2021
The course is very interesting and easy to understand. After this course I have a better understanding of Brand and product management.
von Pradeep K•
11. Mai 2020
this is a really nice and content full design course for beginners. I have learnt a lot from here. I will recommend to everyone for it.
von Aruna V•
24. Mai 2020
Greetings,Thank-you so much for giving me opportunity to explore and develop my skills and knowledge in marketing mix implementation.
von arun s•
23. Okt. 2017
Excellent course material with good case studies. Would like more reading material with this please, that would be icing on the cake!