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Bewertung und Feedback des Lernenden für Marken- und Produktmanagement von IE Business School

2,365 Bewertungen
509 Bewertungen

Über den Kurs

Identify the critical information needed to develop a product and brand strategy that generates both quick-wins and long-term value. By completing this course, you will be in position to create an activity plan to bring your brand strategy to life - both externally towards consumers and internally to employees. You will be able to define the right metrics for determining success in the implementation of your product and brand strategy, considering any adjustments that may need to be made under a test and learn methodology. Luis Rodriguez Baptista - a professor at IE University and Marekting Consultant - will guide you through six modules that look at first understanding the challenge of managing products through their 'life-cycle' and culminates with learning how to equip your employees with knowledge of how to deliver on your brand promise. The course features interviews with consumer and industry professionals, which help illustrate the importance of brand strategy. Brand and product management is a unique course which enables you to first understand the importance of brand and product management and then use brand development, architecture and portfolios, in order to achieve success....



14. Okt. 2020

This course has been very helpful in learning about managing a brand and their products. It has given me free insights on techniques and strategies on how to become a better brand and product manager.


7. Sep. 2018

A very good course for those who are new or looking to refresh their knowledge of brand management. All the concepts are explained well, and provide a solid foundation for building up in this field.

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151 - 175 von 513 Bewertungen für Marken- und Produktmanagement

von Thais F d S

24. Jan. 2017

Very good content, awesome instructor!!! Can't wait to apply the concepts on my current work.

von shailesh s

3. März 2016

One of the best courses I have come across. Highly resourceful and worth the time and money.

von Leidy M

14. Feb. 2021

Aprendí muchos conceptos nuevos que de verdad cambiaron mi manera de ver a la organización.

von Rishabh S P

10. Mai 2020

Really interesting and well structured course with an amazing and enthusiastic professor!!


17. Juni 2020

Awesome learning. I have acquired an immense knowlwdge about Brand and Product Managemnt.

von Oghenerukevwe T

13. Feb. 2018

I totally enjoyed taking this course. It was very practical and resourceful. Many thanks!

von Himanshu K J

20. Nov. 2020

The instructor was very nice. Indeed an engaging and insightful course. Really loved it.

von Aadil S K

29. Juli 2020

Ideal experience to understand concepts and their implementation in marketing landscape.

von Soundarya B

20. Mai 2020

really good course with great content. It is really informative and the papers were good

von Prikshit C

23. Sep. 2020

The instructor is the most patient and amazing person I have seen delivering a lecture.

von Vinitt J

22. Feb. 2016

Knowledgeable Course and excellent professor. Crisp and to the point

Thank you very much

von Akshit S

30. Juni 2020

Develops insights about brand establishment and growth as well as product development.

von Constantina C

4. Dez. 2020

I know how to use marketing terminology and speak about marketing mix implementation.

von javihn t k s

5. Sep. 2018

teaches the overall fundamentals of marketing. it was really useful for me thank you!

von Vishakha K

22. Dez. 2019

Module 2 and Module 3 has great content with examples and case studies to apply too.

von Sam W

26. Aug. 2018

Very interactive and interesting.

The instructor has put great effort on the course.

von Nehala R

1. Juli 2020

I knew details about marketing mix implementation and it's an wonderful experience


25. März 2021

Thank you!!! I will develop my brand architect in my business @bodegadelafinca :)

von pulla s c t

13. Juli 2016

its awesome every one should go through course to be best in branding techniques.

von Asiru S

18. Feb. 2017

Am really happy about this course am taking and I enjoy how it is being thought.

von Abhijit P

25. Jan. 2017

Great Course, covered everything from Product development till Brand positioning

von Alex P

19. Mai 2020

Had a nice time throughout the course. Very insightful and a very good teacher.

von Maaz S

27. Okt. 2018

Highly reccomendable for students who want to learn more about brand management

von Ana V

25. Jan. 2021

Very eye oppening on what should happen internally to aspire for brand success

von Naren S

9. Jan. 2022

Very nicely structured and delivered with right content by Professor Luis !!!