This course is the culmination of the Graphic Design Specialization and gives you an opportunity to tie together your knowledge and skills into a single project: a brand development guide for a company you will invent.
Dieser Kurs ist Teil der Spezialisierung Spezialisierung Grafikdesign
Brand New Brand
von
Über diesen Kurs
35,139 kürzliche Aufrufe
Karriereergebnisse der Lernenden
60%
nahm einen neuen Beruf nach Abschluss dieser Kurse auf
50%
ziehen Sie für Ihren Beruf greifbaren Nutzen aus diesem Kurs
12%
erhalten Sie eine Gehaltserhöhung oder Beförderung
Was Sie lernen werden
Synthesize typography, imagemaking, composition and systematic thinking skills through ideation, invention, and conceptualization
Demonstrate visual research and development skills through the creation of a Brand Development Guide
Expand a brand identity's palette through the inclusion of graphic marks or icons, color, secondary typefaces, and/or images
Kompetenzen, die Sie erwerben
Adobe PhotoshopAdobe IndesignGraphicsColor Theory
Karriereergebnisse der Lernenden
60%
nahm einen neuen Beruf nach Abschluss dieser Kurse auf
50%
ziehen Sie für Ihren Beruf greifbaren Nutzen aus diesem Kurs
12%
erhalten Sie eine Gehaltserhöhung oder Beförderung
100 % online
Beginnen Sie sofort und lernen Sie in Ihrem eigenen Tempo.
Kurs 5 von 5 in
Flexible Fristen
Setzen Sie Fristen gemäß Ihrem Zeitplan zurück.
Stufe „Mittel“
Ca. 13 Stunden zum Abschließen
Empfohlen: 6 weeks of study, 3-5 hours per week
Englisch
Untertitel: Englisch, Spanisch
von
California Institute of the Arts
CalArts has earned an international reputation as the leading college of the visual and performing arts in the United States. Offering rigorous undergraduate and graduate degree programs through six schools—Art, Critical Studies, Dance, Film/Video, Music, and Theater—CalArts has championed creative excellence, critical reflection, and the development of new forms and expressions.
Lehrplan - Was Sie in diesem Kurs lernen werden
4 Stunden zum Abschließen
Ideation: Invent Your Client
In this module you will choose an area your start-up company works in, create a written (fake) history of your company, define company idealogical goals and philosophy, brainstorm for naming ideas and name your company.
4 Stunden zum Abschließen
6 Videos (Gesamt 25 min), 9 Lektüren, 1 Quiz
6 Videos
Overview of Project5m
Invent Your Client2m
Fake Your History2m
Unpack your adjectives3m
The Name Game7m
9 Lektüren
About the Capstone3m
What you need to take this course3m
What is a Brand Development Guide?3m
Setting up your project6m
Forum Guidelines2m
Requesting Peer Reviews2m
Academic Integrity2m
Introduction to Week 11m
Recommendations for peer review (Week 1)6m
3 Stunden zum Abschließen
Visualization: Make Your Fake
In this module you will carry out visual research of reference material for your start-up's identity. You will create digital “mood boards” to show the look and feel and visual direction of your company's identity.
3 Stunden zum Abschließen
2 Videos (Gesamt 6 min), 2 Lektüren, 1 Quiz
2 Lektüren
Introduction to Week 21m
Recommendations for peer review (Week 2)6m
4 Stunden zum Abschließen
Logotype: Brand Your Brand
In this module you will learn how to create a logotype for your company, with emphasis on finessing typographic forms.
4 Stunden zum Abschließen
4 Videos (Gesamt 18 min), 1 Lektüre, 1 Quiz
4 Videos
Typographic Skeletons5m
Customizing Letters4m
Variations and Refinement3m
1 Lektüre
Introduction to Week 31m
4 Stunden zum Abschließen
Palette: Expand Your Brand
In this module you will be extending the palette of your brand identity by creating a suite of elements for your start-up company: color palette, visual mark, secondary typefaces, imagery/forms and a secret ingredient.
4 Stunden zum Abschließen
5 Videos (Gesamt 17 min), 1 Lektüre, 1 Quiz
5 Videos
Adding a Mark/Icon5m
Adding a Secondary Typeface2m
Adding Imagery2m
Adding a Secret Ingredient2m
1 Lektüre
Introduction to Week 41m
Bewertungen
Top-Bewertungen von BRAND NEW BRAND
von JLFeb 23, 2017
It was great in terms of working on closer to a long-term project and even learning what a branding guide is. Plus it added to my portfolio and I got a lot more working experience with my programs.
von ASMar 9, 2019
A great way to culminate the Graphic Design Specialization. It lets you put to use all the things learned so far. A must, if you are willing to try your skills in Graphic Designing.
von EISep 28, 2016
I really really loved the entire course and will recommend it to my friends and work mates, excellent tutors and easy to understand their lectures. Thank you so so much!!
von MRJun 15, 2019
Love how the capstone project is broken down into manageable parts and how this last course of the specialization refers to the other four courses in certain chapters.
von AVNov 9, 2017
Great course! You can apply everything you've learned through the specialization. I just would like the opinion of professors so we can have a more objective feedback
von NVSep 25, 2016
This part of the course is really intense, but it teaches you A LOT about who to practice what you've learned in the integrated courses. Highly reccomended
von YWSep 27, 2016
This project provide us an opportunity to do a real work, by using the typeface, color palette, logo mark, layout, which is interesting and helpful!
von JOJan 30, 2018
It was great getting a step by step guide to applying everything I'd learnt in the Graphic Design Specialization. Rich in content and easy to follow
von MRFeb 25, 2017
Excellent course, the material and lectures are easy to follow. The assignments are well explained. The overall experience was very enlightening.
von IQSep 28, 2016
Great class! It provided concrete practice for presenting one's designs and thinking about all the elements of graphic design in one project.
von TPJul 2, 2018
This class was awesome. The scaffolded project worked really well with excellent examples and guidance. Lots of fun building useful skills.
von SGFeb 23, 2017
I really enjoyed this class - it was a great way for us to put into practice all the interesting things we learned in the specializat
von SKSep 7, 2019
This is a brilliant that lets you explore your design abilities while experimenting with all the ideas from the previous courses.
von MYMar 17, 2018
i have get excellent experience to take this course thanks a lot to coursera give me this opportunity love you coursera
von WGMar 25, 2020
A Course that enabled me to review everything I learned in previous courses and apply my skills to a finished project .
von POApr 16, 2018
Fun course - recommend to anyone who would like to start designing brand indentities for (maybe their own) business
von ASSep 28, 2016
I always loved designing and had time only to do certification and this was a great opportunity and learnt a lot .
von GVFeb 18, 2020
great course... complex and challenging capstone project... puts into practice every class in the specialization
von JSFeb 23, 2017
Great course, it really encourages to apply the item learned throughout the specialization, I really enjoyed it!
von NZSep 27, 2016
Great course. Thank you team CalArts and Coursera. You have made an impact my profession as a graphic designer.
Über den Spezialisierung Grafikdesign
Graphic design is all around us, in a myriad of forms, both on screen and in print, yet it is always made up of images and words to create a communication goal. This four-course sequence exposes students to the fundamental skills required to make sophisticated graphic design: process, historical context, and communication through image-making and typography. The sequence is completed by a capstone project that applies the skills of each course and peer feedback in a finished branding project suitable for a professional portfolio.
The goal of this specialization is to equip learners with a set of transferable formal and conceptual tools for “making and communicating” in the field of graphic design. This core skill set will equip learners for formal studies in graphic design, and a starting point for further work in interface design, motion graphics, and editorial design.
Häufig gestellte Fragen
Wann erhalte ich Zugang zu den Vorträgen und Aufgaben?
Sobald Sie sich für ein Zertifikat angemeldet haben, haben Sie Zugriff auf alle Videos, Quizspiele und Programmieraufgaben (falls zutreffend). Aufgaben, die von anderen Kursteilnehmern bewertet werden, können erst dann eingereicht und überprüft werden, wenn Ihr Unterricht begonnen hat. Wenn Sie sich den Kurs anschauen möchten, ohne ihn zu kaufen, können Sie womöglich auf bestimmte Aufgaben nicht zugreifen.
Was bekomme ich, wenn ich diese Spezialisierung abonniere?
Wenn Sie sich für den Kurs anmelden, erhalten Sie Zugriff auf alle Kurse der Spezialisierung und Sie erhalten nach Abschluss aller Arbeiten ein Zertifikat. Ihr elektronisches Zertifikat wird zu Ihrer Seite „Errungenschaften“ hinzugefügt – von dort können Sie Ihr Zertifikat ausdrucken oder es zu Ihrem LinkedIn Profil hinzufügen. Wenn Sie nur lesen und den Inhalt des Kurses anzeigen möchten, können Sie kostenlos als Gast an dem Kurs teilnehmen.
Wie erfolgen Rückerstattungen?
Ist finanzielle Unterstützung möglich?
What tools or software do I need to complete this course?
You will need access to and at least a basic knowledge of Adobe Creative Suite (InDesign, Photoshop and/or Illustrator) to complete the capstone project. There are freeware versions of the above but if you're serious about being a graphic designer we recommend you invest in this software.
You will also need access to a desktop or laptop computer with a mouse.
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