Chevron Left
Zurück zu Brand Management: Aligning Business, Brand and Behaviour

Bewertung und Feedback des Lernenden für Brand Management: Aligning Business, Brand and Behaviour von University of London

4.9
Sterne
5,957 Bewertungen

Über den Kurs

Professor Nader Tavassoli of London Business School contrasts traditional approaches to branding - where brands are a visual identity and a promise to customers - to brands as a customer experience delivered by the entire organisation. The course offers a brand workout for your own brands, as well as guest videos from leading branding professionals. The aim of the course is to change the conception of brands as being an organisation's visual identity (e.g., logo) and image (customers' brand associations) to an experience along "moments-that-matter" along the customer journey and, therefore, delivered by people across the entire organisation. Brands are thus not only an external promise to customers, but a means of executing business strategy via internal brand-led behaviour and culture change. You will learn and practice the following skills: 1. How to build brands from a broad organisational perspective 2. How to lead brand-led culture change with human resource practices at the core (i.e., brand as a lever and not just an outcome) 3. How to build brands in multi-brand companies, across cultures and geographies 4. How to measure brand health in new ways, that is, internally in addition to externally 5. How to value and capture returns to brands across the organisation - introducing the new concept of employee-based brand equity - and how this is different from the valuation of brands as intangible assets. This course allows you to develop the following aspects of yourself: 1. Head. Gain a deeper understanding of the evolving practice of brand management, one that goes further than practiced in most organisations today 2. Heart. Be motivated to engage in delivering your own brands – regardless of where you are in your organisation – thereby creating superior value for customers and for your organisation 3. Hands. Translate learnings into action. As Confucius is supposed to have said: “I hear and I forget. I see and I remember. I do and I understand.”...

Top-Bewertungen

SS

19. Apr. 2020

Professor Nader has been immensely helpful in bringing about a change in the way i viewed Brand Management. The course is well framed with lots of good examples and interviews. A wonderful experience!

AS

16. März 2021

Wonderful! Professor Tavassoli did a wonderful job of breaking down the business, brand & behaviour alignment process.

Very insightful. I thoroughly enjoyed it and learned a lot. Thank you so much!

Filtern nach:

1851 - 1875 von 2,266 Bewertungen für Brand Management: Aligning Business, Brand and Behaviour

von Naska B S

11. Nov. 2020

von Prashik P

25. Okt. 2020

von DharmiK S

5. Okt. 2020

von Birajdar M M

2. Okt. 2020

von KOKETSO R R

1. Okt. 2020

von Lakeram B

28. Sep. 2020

von Elelwani L

18. Aug. 2020

von Alejandra A

17. Juli 2020

von Ambika k

13. Juli 2020

von Souryarup G

1. Juli 2020

von Bijoy

29. Apr. 2020

von Ratnesh S

26. Apr. 2020

von Souptik B

24. Apr. 2020

von Foram S

13. Apr. 2020

von Nathan H

9. Apr. 2020

von SWAPNIL B

28. Aug. 2019

von Dimitri K

25. Juli 2022

von Chinmay B

29. Juni 2022

von Divya g

12. Sep. 2021

von SYED S

16. Juni 2021

von Kelly W G

29. März 2021

von Rahul S

3. März 2021

von Michelle B T

16. Dez. 2020

von RAFAELA F R

15. Dez. 2020

von Leana M

1. Nov. 2020