Professor Nader Tavassoli of London Business School contrasts traditional approaches to branding - where brands are a visual identity and a promise to customers - to brands as a customer experience delivered by the entire organisation. The course offers a brand workout for your own brands, as well as guest videos from leading branding professionals.
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Brand Management: Aligning Business, Brand and Behaviour
University of LondonÜber diesen Kurs
Karriereergebnisse der Lernenden
26%
29%
Könnte Ihr Unternehmen von Mitarbeiterweiterbildungen für gefragte Kompetenzen profitieren?
Probieren Sie Coursera for Business ausKompetenzen, die Sie erwerben
- Corporate Branding
- Brand Marketing
- Brand Management
- Brand Identity
Karriereergebnisse der Lernenden
26%
29%
Könnte Ihr Unternehmen von Mitarbeiterweiterbildungen für gefragte Kompetenzen profitieren?
Probieren Sie Coursera for Business ausLehrplan - Was Sie in diesem Kurs lernen werden
Brand Purpose & Experience
Brand Design & Delivery
Brand Leadership and Alignment
Brand Practices & Engagement
Bewertungen
- 5 stars88,63 %
- 4 stars9,57 %
- 3 stars1,11 %
- 2 stars0,19 %
- 1 star0,47 %
Top-Bewertungen von BRAND MANAGEMENT: ALIGNING BUSINESS, BRAND AND BEHAVIOUR
thanks,
the concept suggested are very crisp and clear. easy to understand and implement in our business and profession. the example shared were also very relevant and eye opener.
Thanks Again
excellent professor to start with. His lectures, the interviews he provided, his assignments were so on point - i am done knowing that i got so much more than just reading a book about this topic.
Loved the approach, found it really interesting as most concepts were explained using case studies. Would highly recommend this one to anyone who is interested in understanding the concept of Brand.
Excellent overview of the brand management and helped me refreshed the concept, LBS learning experience outstanding as usual. Wish I had taken this course when I was in school doing my MBA there.
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