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Bewertung und Feedback des Lernenden für Brand Management: Aligning Business, Brand and Behaviour von University of London

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6,442 Bewertungen

Über den Kurs

Professor Nader Tavassoli of London Business School contrasts traditional approaches to branding - where brands are a visual identity and a promise to customers - to brands as a customer experience delivered by the entire organisation. The course offers a brand workout for your own brands, as well as guest videos from leading branding professionals. The aim of the course is to change the conception of brands as being an organisation's visual identity (e.g., logo) and image (customers' brand associations) to an experience along "moments-that-matter" along the customer journey and, therefore, delivered by people across the entire organisation. Brands are thus not only an external promise to customers, but a means of executing business strategy via internal brand-led behaviour and culture change. You will learn and practice the following skills: 1. How to build brands from a broad organisational perspective 2. How to lead brand-led culture change with human resource practices at the core (i.e., brand as a lever and not just an outcome) 3. How to build brands in multi-brand companies, across cultures and geographies 4. How to measure brand health in new ways, that is, internally in addition to externally 5. How to value and capture returns to brands across the organisation - introducing the new concept of employee-based brand equity - and how this is different from the valuation of brands as intangible assets. This course allows you to develop the following aspects of yourself: 1. Head. Gain a deeper understanding of the evolving practice of brand management, one that goes further than practiced in most organisations today 2. Heart. Be motivated to engage in delivering your own brands – regardless of where you are in your organisation – thereby creating superior value for customers and for your organisation 3. Hands. Translate learnings into action. As Confucius is supposed to have said: “I hear and I forget. I see and I remember. I do and I understand.”...

Top-Bewertungen

SS

19. Apr. 2020

Professor Nader has been immensely helpful in bringing about a change in the way i viewed Brand Management. The course is well framed with lots of good examples and interviews. A wonderful experience!

S

22. Okt. 2020

Professor Nader has been immensely helpful in bringing about a change in the way I viewed Brand Management. The course is well-framed with lots of good examples and interviews. A wonderful experience.

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1901 - 1925 von 2,373 Bewertungen für Brand Management: Aligning Business, Brand and Behaviour

von Valeria F Q

•

15. Nov. 2022

Excellent course.

von Rahman M

•

18. Juli 2022

Excellent course.

von Jonathan K

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27. Juni 2022

great experience.

von Mairah C

•

25. Feb. 2022

P E R F E C T!!!

von Chaw S T Z

•

17. Jan. 2022

5 Star Course :-)

von josé m z b

•

7. Dez. 2021

Curso Excepcional

von ARUN M

•

23. Okt. 2021

Very good course.

von Christine S

•

22. Okt. 2021

really insightful

von Omar W E

•

30. Juni 2021

very informative

von Vishesh S

•

2. Mai 2021

Excellent course!

von Angelia W

•

12. Jan. 2021

really insightful

von SALVATORI F

•

19. Nov. 2020

new point of view

von Deleted A

•

4. Okt. 2020

Excellent Course!

von Luciana C G

•

20. Sep. 2020

excelent content!

von Divya G

•

8. Aug. 2020

really insightful

von Emil D

•

5. Aug. 2020

Highly insightful

von Barton l M

•

6. Mai 2020

Excellant Course,

von Климович А С

•

28. Apr. 2020

Highly recommend!

von XAVIER B R

•

8. Apr. 2020

Really usefull !!

von Nuhro D A

•

31. Juli 2019

Phenomenal course

von Hafiz M U

•

23. Aug. 2022

Very Informative

von Mohd. A A

•

7. Juni 2022

Great Experience

von Anandini T

•

2. Juni 2022

very informative

von Naggenda D

•

2. Feb. 2022

Very informative

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