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Bewertung und Feedback des Lernenden für Brand Management: Aligning Business, Brand and Behaviour von University of London

5,669 Bewertungen
2,103 Bewertungen

Über den Kurs

Professor Nader Tavassoli of London Business School contrasts traditional approaches to branding - where brands are a visual identity and a promise to customers - to brands as a customer experience delivered by the entire organisation. The course offers a brand workout for your own brands, as well as guest videos from leading branding professionals. The aim of the course is to change the conception of brands as being an organisation's visual identity (e.g., logo) and image (customers' brand associations) to an experience along "moments-that-matter" along the customer journey and, therefore, delivered by people across the entire organisation. Brands are thus not only an external promise to customers, but a means of executing business strategy via internal brand-led behaviour and culture change. You will learn and practice the following skills: 1. How to build brands from a broad organisational perspective 2. How to lead brand-led culture change with human resource practices at the core (i.e., brand as a lever and not just an outcome) 3. How to build brands in multi-brand companies, across cultures and geographies 4. How to measure brand health in new ways, that is, internally in addition to externally 5. How to value and capture returns to brands across the organisation - introducing the new concept of employee-based brand equity - and how this is different from the valuation of brands as intangible assets. This course allows you to develop the following aspects of yourself: 1. Head. Gain a deeper understanding of the evolving practice of brand management, one that goes further than practiced in most organisations today 2. Heart. Be motivated to engage in delivering your own brands – regardless of where you are in your organisation – thereby creating superior value for customers and for your organisation 3. Hands. Translate learnings into action. As Confucius is supposed to have said: “I hear and I forget. I see and I remember. I do and I understand.”...



22. Okt. 2020

Professor Nader has been immensely helpful in bringing about a change in the way I viewed Brand Management. The course is well-framed with lots of good examples and interviews. A wonderful experience.


16. März 2021

Wonderful! Professor Tavassoli did a wonderful job of breaking down the business, brand & behaviour alignment process.\n\nVery insightful. I thoroughly enjoyed it and learned a lot. Thank you so much!

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2076 - 2100 von 2,139 Bewertungen für Brand Management: Aligning Business, Brand and Behaviour

von aman g

19. März 2022

Great course..... A must for people looking to learn to brand.

von Kgosi T

5. Sep. 2020

Easy and life changing branding principles highly recommend it

von Inderdeep S

11. Juni 2022

New knowledge and insight what actually a brand stands for

von Varsha C

2. Okt. 2020

Good needs to be updated a bit with more current examples.

von Uzzal K B

21. Mai 2022

it is a very good course to undertand the band management

von Sriramani M

31. Juli 2021

If followed and learnt diligently , can help a lot.


11. Nov. 2021

this course helped me alotin learning new tecniqus

von Rohan p

27. Mai 2020

It's very interesting learning for future business

von Renske R

4. Juni 2020

nice course for beginners in brand management


3. Juni 2020

Great course, Learned a lot from this course.

von Mohsen B

22. März 2020

I wish there was some slides. thanks though

von Abbey W

10. Juni 2020

Very informative and well rounded course

von Sumit K G

12. Apr. 2022

Excellent course on brand management .

von Alejandro T B

6. Sep. 2021

Good course about brand management

von Sujata J

8. Juni 2021

overall the course was enriching.

von Vita

7. Dez. 2020

课程内容很棒!只是在中国不支持视频播放,有点 遗憾。字幕笔记很好!

von Sneha E

11. Aug. 2020

It was an amazing time learning.

von MA Y

22. Apr. 2021

Good course. Learnt some models

von Vijaya J

1. Jan. 2019

Excellent course for branding!

von Ammar K

29. März 2021

That's a really good course

von Mai L

12. Sep. 2021

very interesting course.

von Aidyl P

13. Dez. 2020

It really help me a lot.

von Kenza K

28. Feb. 2021

Cours très intéressant

von Lakshay G

25. Okt. 2020

excellently explained

von Rodrigo A M V

13. Aug. 2020

excelente oportunidad