I thoroughly enjoyed learning from this MOOC. It offers a lot of real world examples and directly applicable to branding professionals and business managers and owners.

Good learning experience ! Great content with examples & interviews that gives insights of Branding.

Peers reviewing process can be redefined, it looks too open ended.

Well-structured course which is able to explain the modern approach to the three main concepts of business, brand and behaviour and how they influence one another.

This was a good one at first. Lots of take away. But then it got a bit crazy. You'd need to own a $50M business to apply much of the second half of this course.

Very interesting course. Some of the quizzes didn't seem well aligned with the content of the individual modules. Overall very good/insightful course.

Really insightful course which helps to demonstrate how to turn brand and brand purpose into effective action within a business. Highly recommend :)

Full of theoretical knowledge and vivid examples. You can learn a lot in this course, especially for those who are not in this industry or major.

It's really engaging and rewarding. However, the MOOC can be more simplified. Most of the charts and illustrations used can be less complex.

it is really a Very good course to get a detailed analysis of brand management their behaviour and how it plays important role in business.

Concepts were quite difficult to understand at first. The questions in the quizzes were also somewhat not directly discussed in the videos.

It was such an outstanding course full of rich information and knowledge.

A big thanks for Prof. Nader , appreciate his greatest efforts .

Thanks to the course, I got very interesting brand building skills. What just guessed before, now turned into a clear algorithm of action.

Learned a lot of new things eg. 3Bs, 3Es, 6As, Brand health, etc. from this course and especially enjoyed the peer reviewed assignments.

This was a brand new area for me. What stood out to me most was the customers' journey and the value that can be added to that journey.

I enjoyed the study and appreciate the effort exempted by Professor Nader Tavassoli providing the material in a very simplified manners

it's quite difficult but very helpful for built my concept about branding, product, and identity of the behaviour product management

Nader is very engaging and pleasant to listen, I only feel that the modules could’ve been broken down into fewer, but longer videos

Great insights and case studies. I learned a lot and now more confident in helping many brands get it right with their consumers

The course offers a good amount of knowledge with precise real-life examples. The interviews in the course come with benefit.

Very helpful and I learned a lot. With some professional marketing terms, but everyone can definitely catch up these.

Lots of great information on branding. Up-to-date models and information and very in-touch with the modern consumer.

really enjoyed the course, especially the examples of real companies and their experiences were very informative.

This course was exceptional. I highly recommend it and encourage its enrollment. You will not be disappointed.

The concepts were explained well. Interviews with people working professionals help understand it better.