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Kursteilnehmer-Bewertung und -Feedback für Channel Management and Retailing von IE Business School

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940 Bewertungen
177 Bewertungen

Über den Kurs

Understand how channel management and retailing can improve performance in your business. Nowadays, a distribution strategy is part of the DNA of many companies and a correct channel management is key for the success of your product. Distribution plans need to be prepared for the long run, combining the following main areas: company profile, portfolio structure and price positioning, go-to-market policy, trade and retail marketing, e-commerce and global retail management. In the last decade, there have been two main revolutions that have affected industries, increasing the importance of Distribution Channel Management Profesor Maria Teresa Aranzabal guides you through: The IT revolution: considering developments in CRM, supply chain, planning tools, merchandise and reallocation systems, amongst others; and the retail focus: how a clear retail strategy can be a differentiator for companies and a strong weapon of competitiveness. In this course you will learn how to stay up-to-date on how companies are adding these aspects to their main strategic guidelines and making them key points in their managerial decision-making process. We use interviews with industry experts and give real-life examples of how to ensure your business makes the most of this vital area of marketing....

Top-Bewertungen

MA
2. Aug. 2020

Very comprehensive overview of the core concepts of channel management and retailing. Great use of graphics and the interviews with the industry experts were eye-openers. Phenomenal course altogether.

AC
16. März 2017

Lots of theories and case studies. Knowledge gained was really worth the time/effort. Professor could explain the topics clearly and the content were well arranged. Recommend it!

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76 - 100 von 176 Bewertungen für Channel Management and Retailing

von Prajwal G M

8. Sep. 2020

Wroth for marketers

von AMAN S C

23. Mai 2020

excellent teaching

von suraj k

14. Mai 2019

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von Sachin K

10. Aug. 2021

good to knowledge

von R V P

24. Sep. 2021

EXCELLENT COURSE

von Shulmit B

4. Mai 2020

Well articulated

von Richa B

21. Aug. 2017

Great experience

von Luis A D d F

23. Jan. 2019

Great Course!

von ANGELA D P B B

26. März 2021

maravilloso

von Rakhi k

29. März 2019

Well course

von Amit m

17. März 2019

nice course

von Gabriel M

15. Juli 2020

Excellent!

von Ashish B P

16. März 2018

Execellent

von Anis C

23. Sep. 2020

Excellent

von Arun K

19. Juli 2020

Fantastic

von SANKET N A

16. März 2018

nice!!

von Aligulu

3. Sep. 2017

thanks

von ALGHANMI, R A A

28. März 2021

great

von Md. R Q S

8. Sep. 2020

great

von Rami R

17. Dez. 2019

Great

von muntaha

13. Okt. 2021

good

von KATLA S K

14. Sep. 2021

Good

von ABHIJEET S

25. Apr. 2021

Nice

von venugopal M

26. Feb. 2021

good

von Sahilpreet S P

16. Feb. 2021

Good