Über diesen Kurs

34,408 kürzliche Aufrufe

Karriereergebnisse der Lernenden

75%

nahm einen neuen Beruf nach Abschluss dieser Kurse auf

50%

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100 % online
Beginnen Sie sofort und lernen Sie in Ihrem eigenen Tempo.
Flexible Fristen
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Stufe „Anfänger“
Ca. 9 Stunden zum Abschließen
Englisch
Untertitel: Englisch, Koreanisch

Kompetenzen, die Sie erwerben

Retail ManagementSupply ChainRetailingChannel Management

Karriereergebnisse der Lernenden

75%

nahm einen neuen Beruf nach Abschluss dieser Kurse auf

50%

ziehen Sie für Ihren Beruf greifbaren Nutzen aus diesem Kurs
Zertifikat zur Vorlage
Erhalten Sie nach Abschluss ein Zertifikat
100 % online
Beginnen Sie sofort und lernen Sie in Ihrem eigenen Tempo.
Flexible Fristen
Setzen Sie Fristen gemäß Ihrem Zeitplan zurück.
Stufe „Anfänger“
Ca. 9 Stunden zum Abschließen
Englisch
Untertitel: Englisch, Koreanisch

Dozent

von

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IE Business School

Lehrplan - Was Sie in diesem Kurs lernen werden

InhaltsbewertungThumbs Up93%(1,275 Bewertungen)Info
Woche
1

Woche 1

2 Stunden zum Abschließen

Distribution Channel Planning and Management: Why are They so Important?

2 Stunden zum Abschließen
8 Videos (Gesamt 46 min), 3 Lektüren, 1 Quiz
8 Videos
Course Introduction5m
The Importance of Distribution Channels5m
How to Design a Distribution Channel5m
Key Factors in Channel Management3m
Expert Interview: Sixto Collazo, International Director of Loewe Perfumes S.A. (LVMH) 113m
The Role of Distribution Channels in the Value Chain5m
Who are the Main Participants in Distribution Channels?4m
3 Lektüren
Role and Importance of Distribution Channels10m
Distribution Channels20m
Achieving Customer-Management Excellence in Emerging Markets6m
1 praktische Übung
Module 1: Graded Assessment14m
Woche
2

Woche 2

2 Stunden zum Abschließen

Distribution Channels and Their Evolving Landscape

2 Stunden zum Abschließen
8 Videos (Gesamt 47 min), 5 Lektüren, 1 Quiz
8 Videos
From Multi-Channel to Omni-Channel Distribution7m
Channel Conflict, Cooperation and Competition5m
The Nature of Trade Marketing6m
Organizational Structure: Supply and Demand Strategies3m
ECR & Category Management: Collaboration Initiatives6m
What is the Future of Trade Marketing?3m
Expert Interview: Maria Garcia, General Manager of Office Depot Iberia8m
5 Lektüren
What’s the Difference between Omnichannel and Multichannel Customer Care, and Why Does It Matter?20m
An Executive's Guide to the Internet of Things11m
Three Rules for Buiding the Modern Retail Organization15m
How Retailers can Improve Promotion Effectiveness3m
Why ¨Crash Diets¨ Don't Work10m
1 praktische Übung
Module 2 Graded Assesment18m
Woche
3

Woche 3

2 Stunden zum Abschließen

The Retail Strategy and Marketing Mix

2 Stunden zum Abschließen
9 Videos (Gesamt 66 min), 4 Lektüren, 1 Quiz
9 Videos
What are the Different Types of Retailers?8m
Understanding and Growing with your Consumer5m
Retail Strategy and Sustainable Competitive Advantages6m
Omni-Channel Retailing8m
Expert Interview; Eduardo Zamacola, President of Acotex & CEO of Neck & Neck6m
Choosing the Right Product Assortment7m
Choosing an Appropriate Price Policy and Promotion Strategy6m
Choosing the Right Place for your Product to Shine7m
4 Lektüren
Four current and future trends in retail10m
The Consumer Sector 2030: Trends and Questions to Consider13m
What Really Shapes the Customer Experience2m
Making Stores Matter in a Multichannel World11m
1 praktische Übung
Module 3 Graded Assessment14m
Woche
4

Woche 4

4 Stunden zum Abschließen

Retailing Without Frontiers: New Trends in Retailing

4 Stunden zum Abschließen
10 Videos (Gesamt 50 min), 3 Lektüren, 2 Quiz
10 Videos
Choosing the Right Country to Grow Your Business3m
What are the Different Types of Entry Strategies?4m
How to Implement a Successful Franchising Strategy3m
Expert Interview: Eduardo Zamacola, President of Acotex & CEO of Neck & Neck6m
The Emergence of Online Retail Channels6m
Busting M-Commerce Myths7m
What are the Future Trends in Online Retailing?4m
Expert Interview: Iñaki Arrola, General Manager of Coches.com6m
Trailer: Integrated Marketing Communications; Advertising, Public Relations, Digital Marketing & More40
3 Lektüren
The Top 10 Technology Trends In Retail: How Tech Will Transform Shopping In 202010m
Anatomy of a Digital Forerunner9m
Busting Mobile-Shopping Myths5m
1 praktische Übung
Module 4 / Final Assessment24m

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Über den Spezialisierung Marketing Mix Implementation

In this Specialization we will delve into the marketing mix and the skill-set needed to implement successful marketing strategies. Join us and explore the four key concepts of the marketing mix model, also known as the 4Ps: Product (Brand and Product Management), Pricing, Place (Distribution Channel Strategy and Retail) and Promotion (Communication Strategies, PR and Advertising). This course primarily focuses on implementation so you can immediately apply the lessons learned to your work or to a business idea that you are thinking of taking to market. After completing the four courses, you will be able to take part in the Capstone Project where you will have the opportunity to put into practice what you have learned in this specialization by running a real product through the marketing mix....
Marketing Mix Implementation

Häufig gestellte Fragen

  • Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:

    • The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.

    • The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

  • If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.

  • Yes, Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project. Learn more.

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