Led by Dan Gordon, a University of Maryland faculty member who teaches business modeling in the National Science Foundation's I-Corps Program, this course enables you to develop and apply the Business Model Canvas tool to scope a corporate challenge or opportunity. You will learn how to identify and communicate the nine elements of a business model: Customer Segments, Value Propositions, Channels, Customer Relationships, Revenue Streams, Key Resources, Key Activities, Key Partners, and Cost Structure.
Dieser Kurs ist Teil der Spezialisierung Spezialisierung Corporate Entrepreneurship: Innovating within Corporations
Building the Business Model for Corporate Entrepreneurs
von
Spezialisierung Corporate Entrepreneurship: Innovating within CorporationsUniversity of Maryland, College Park
Über diesen Kurs
3,607 kürzliche Aufrufe
100 % online
Beginnen Sie sofort und lernen Sie in Ihrem eigenen Tempo.
Flexible Fristen
Setzen Sie Fristen gemäß Ihrem Zeitplan zurück.
Stufe „Anfänger“
Ca. 11 Stunden zum Abschließen
Englisch
Untertitel: Englisch, Rumänisch
von
University of Maryland, College Park
The University of Maryland is the state's flagship university and one of the nation's preeminent public research universities. A global leader in research, entrepreneurship and innovation, the university is home to more than 37,000 students, 9,000 faculty and staff, and 250 academic programs. Its faculty includes three Nobel laureates, three Pulitzer Prize winners, 47 members of the national academies and scores of Fulbright scholars. The institution has a $1.8 billion operating budget, secures $500 million annually in external research funding and recently completed a $1 billion fundraising campaign.
Lehrplan - Was Sie in diesem Kurs lernen werden
3 Stunden zum Abschließen
Introduction to Business Modeling
In this module, we will introduce how to create and deliver value for existing and future customers of the company through a customer-validated, business modeling methodology.
3 Stunden zum Abschließen
8 Videos (Gesamt 40 min), 6 Lektüren, 1 Quiz
8 Videos
Welcome to Week One3m
What is a startup?3m
Customer, market, and value propostion6m
Product-market fit: The heart of the business model8m
Walk-through of the Business Model Canvas - Part 15m
Walk-through of the Business Model Canvas - Part 24m
How do you develop a business model?6m
6 Lektüren
Welcome to Building the Business Model for Corporate Entrepreneurs3m
Meet Dan Gordon3m
Connect with your Classmates1m
Our Recommended Textbook for the Course3m
Download the Business Model Canvas Poster1m
Explore the Online Master of Professional Studies in Technology Entrepreneurship5m
3 Stunden zum Abschließen
Customer Discovery and Customer Validation
In this module, we will examine how to identify real customers and conduct in-depth interviews to guide the customer discovery process for the corporate venture.
3 Stunden zum Abschließen
7 Videos (Gesamt 40 min), 2 Lektüren, 1 Quiz
7 Videos
Why talk to customers? What do they know?5m
How to get insights from customers11m
Building a pipeline of customer interviews5m
What to do before the interview5m
What to do after the interview3m
Cold calling 1016m
2 Lektüren
Talking to Humans3m
How to Interview a Customer (Optional)10m
3 Stunden zum Abschließen
Customer Segmentation and Analysis
In this module, we will evaluate how to segment customers and develop a minimum viable product (MVP) with product-channel fit.
3 Stunden zum Abschließen
12 Videos (Gesamt 95 min), 7 Lektüren, 2 Quiz
12 Videos
Why have customer segments at all?6m
Customer segments, value propositions, and product features12m
Customer types8m
Customer segments and business models6m
Customer archetypes4m
Minimum viable product (MVP)7m
Market size and sizing8m
Physical and virtual goods12m
Market types10m
B2C and B2B markets9m
Crossing the chasm5m
7 Lektüren
An Introduction to Customer Segmentation10m
In the Digital Era, People, Not Processes, Are Key (Optional)10m
Know Your Customers’ “Jobs to Be Done” (Optional)10m
What Is Value? The Costco Value Proposition (Optional)10m
The Lean Startup Methodology (Optional)10m
How To Design Your Next Minimum Viable Product (Optional)10m
Business Model Generation10m
2 praktische Übungen
Value Proposition and Customer Segment Analysis2m
Customer Types and Customer Archetypes Analysis2m
2 Stunden zum Abschließen
Creating the Business Model for the Corporate Venture
In this module, we will develop a business model that encompasses the product or service, customers, and economic engine that deliver on the corporate venture’s objectives.
2 Stunden zum Abschließen
10 Videos (Gesamt 66 min), 6 Lektüren, 1 Quiz
10 Videos
The funnel of customer engagement10m
What is a channel?10m
Product-channel fit7m
Cost structure6m
The rest of the business model canvas3m
Key activities9m
Key partnerships8m
Key resources5m
Final Thoughts1m
6 Lektüren
The Elements of Value (Optional)10m
You're Not Steve Jobs - You Need to Learn from Customer Behavior (Optional)10m
Corporate Acquisitions Of Startups: Why Do They Fail? (Optional)10m
Business Model Generation10m
How To Turn Corporations Into Innovation Machines (Optional)10m
Earn a Degree Online in Entrepreneurship and Innovation5m
1 praktische Übung
Developing Your Business Model18m
Bewertungen
Top-Bewertungen von BUILDING THE BUSINESS MODEL FOR CORPORATE ENTREPRENEURS
von VMNov 24, 2016
Great course with so much precise information, process and examples.\n\nThe focus is on how to develop the full business model
von RMJan 18, 2019
I enjoyed learning a new way of helping smaller businesses get started. It is faster and more compacted.
von DSJan 31, 2019
Understanding of business model easily from this course.
Über den Spezialisierung Corporate Entrepreneurship: Innovating within Corporations
For an increasing number of established companies, creating new business opportunities within the company is an imperative for success. Maturing technologies and aging product portfolios are requiring companies to create, develop, and sustain innovative new businesses. The Corporate Entrepreneurship Specialization is designed for those interested in learning how to innovate and apply entrepreneurship principles in the corporate setting.
Learners will develop knowledge on how to navigate the barriers to creating, developing, and sustaining innovative new businesses or initiatives within existing companies. These new activities rarely fit neatly within well-established systems, processes, and cultures. Learners will develop the skills, and learn the tools and best practices, for identifying and developing the entrepreneurial opportunities, building business models, creating strategies for leading innovation, and financing innovation. These four topics comprise the four courses of the Corporate Entrepreneurship Specialization, along with a final project.
The Corporate Entrepreneurship Specialization is for individuals who are charged and/or inspired to develop and lead new businesses within established companies. It's specifically designed for junior- and middle-managers with the the opportunity, or responsibility, to start new businesses or initiatives within their company or division, in any industry, and in any country.
Häufig gestellte Fragen
Wann erhalte ich Zugang zu den Vorträgen und Aufgaben?
Sobald Sie sich für ein Zertifikat angemeldet haben, haben Sie Zugriff auf alle Videos, Quizspiele und Programmieraufgaben (falls zutreffend). Aufgaben, die von anderen Kursteilnehmern bewertet werden, können erst dann eingereicht und überprüft werden, wenn Ihr Unterricht begonnen hat. Wenn Sie sich den Kurs anschauen möchten, ohne ihn zu kaufen, können Sie womöglich auf bestimmte Aufgaben nicht zugreifen.
Was bekomme ich, wenn ich diese Spezialisierung abonniere?
Wenn Sie sich für den Kurs anmelden, erhalten Sie Zugriff auf alle Kurse der Spezialisierung und Sie erhalten nach Abschluss aller Arbeiten ein Zertifikat. Ihr elektronisches Zertifikat wird zu Ihrer Seite „Errungenschaften“ hinzugefügt – von dort können Sie Ihr Zertifikat ausdrucken oder es zu Ihrem LinkedIn Profil hinzufügen. Wenn Sie nur lesen und den Inhalt des Kurses anzeigen möchten, können Sie kostenlos als Gast an dem Kurs teilnehmen.
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