Dieser Kurs ist Teil der Spezialisierung Spezialisierung Corporate Entrepreneurship: Innovating within Corporations

Dr. James V. Green

von

Spezialisierung Corporate Entrepreneurship: Innovating within CorporationsUniversity of Maryland, College Park

Über diesen Kurs

3,202 kürzliche Aufrufe

The Master Class experience is designed to serve as the final project experience for the Corporate Entrepreneurship Specialization. Alternatively, professionals with experience in opportunity analysis, business modeling, and corporate finance are invited to complete the Master Class experience without the preliminary courses. 
With maturing technologies and aging product portfolios requiring established companies to create, develop, and sustain innovative new businesses, graduates of the Master Class will develop an understanding of how to create new businesses and initiatives within the corporate environment. In collaboration with our award-winning faculty, and a vibrant peer group, learners will explore and apply the skills, tools, and best practices for:

• Identifying and developing the entrepreneurial opportunities;
• Building business models;
• Creating strategies for leading innovation; and 
• Financing and profiting from innovation. 

The Master Class experience is differentiated from typical Coursera courses and MOOCs in that our faculty and staff are actively engaged with learners by providing individual feedback on assignments. Our faculty and staff will review and offer feedback on the major assignment submissions, if you wish, in an effort to assist you in developing and launching your corporate ventures.

Try this course for FREE at https://www.coursera.org/learn/corporate-entrepreneurship-project

Zertifikat zur Vorlage

Erhalten Sie nach Abschluss ein Zertifikat

100 % online

Beginnen Sie sofort und lernen Sie in Ihrem eigenen Tempo.

Kurs 5 von 5 in

Spezialisierung Corporate Entrepreneurship: Innovating within Corporations

Flexible Fristen

Setzen Sie Fristen gemäß Ihrem Zeitplan zurück.

Stufe „Anfänger“

Ca. 16 Stunden zum Abschließen

Englisch

Untertitel: Englisch

Dozent

Dr. James V. Green

Director of Entrepreneurship Education

Maryland Technology Enterprise Institute

62,893 Kursteilnehmer

4 Kurse

Zertifikat zur Vorlage

Erhalten Sie nach Abschluss ein Zertifikat

100 % online

Beginnen Sie sofort und lernen Sie in Ihrem eigenen Tempo.

Kurs 5 von 5 in

Spezialisierung Corporate Entrepreneurship: Innovating within Corporations

Flexible Fristen

Setzen Sie Fristen gemäß Ihrem Zeitplan zurück.

Stufe „Anfänger“

Ca. 16 Stunden zum Abschließen

Englisch

Untertitel: Englisch

von

University of Maryland, College Park

The University of Maryland is the state's flagship university and one of the nation's preeminent public research universities. A global leader in research, entrepreneurship and innovation, the university is home to more than 37,000 students, 9,000 faculty and staff, and 250 academic programs. Its faculty includes three Nobel laureates, three Pulitzer Prize winners, 47 members of the national academies and scores of Fulbright scholars. The institution has a $1.8 billion operating budget, secures $500 million annually in external research funding and recently completed a $1 billion fundraising campaign.

Lehrplan - Was Sie in diesem Kurs lernen werden

Woche

Woche 1

6 Stunden zum Abschließen

Identifying and Analyzing the Opportunity

Welcome to the Master Class for Corporate Entrepreneurs. This project-based course is designed to provide you with the resources and tools you need to develop a proposal for your corporate venture. Please study the readings below, which provide you with the materials and resources that you need to complete a successful proposal. We've also re-posted select video lectures from our companion corporate entrepreneurship courses to assist with your development of the new corporate venture proposal.

6 Stunden zum Abschließen

28 Videos (Gesamt 281 min), 4 Lektüren, 1 Quiz

28 Videos

Key enablers of corporate entrepreneurship6m

Setting up a formal structure for corporate entrepreneurship3m

What are entrepreneurial opportunities?11m

Asking for ideas from employees5m

What impact do knowledge conditions have in your industry?16m

Are the demand conditions in your industry favorable?20m

What is the lifecycle stage of your industry?15m

Is the industry capital intensive?14m

Is the industry advertising intensive?13m

Are you trying to enter a concentrated market?5m

What is the average size of a company in the industry?12m

What demographic changes are creating new market needs?11m

What psychographic changes are opportunistic?8m

What technical advancements are emerging?11m

What societal changes are presenting new opportunities?6m

What political and regulatory forces will influence the market?8m

How does the learning curve influence your success?10m

What complementary assets are critical to develop?11m

What is the reputation of your competitors?7m

What is value innovation?6m

What existing factors can you eliminate?6m

Where can you reduce factors and not reduce value?5m

Which factors can you raise above competitors?8m

What new factors can you create?5m

Is the problem real?7m

Does your solution create value for your stakeholders?9m

Is your advantage superior and sustainable?15m

Can you build the right team at the right time?15m

4 Lektüren

Welcome10m

Meet Dr. James V. Green10m

The Opportunity Analysis Canvas10m

Explore the Online Master of Professional Studies in Technology Entrepreneurship5m

1 praktische Übung

Opportunity Analysis30m

Woche

Woche 2

4 Stunden zum Abschließen

Building the Business Model

This module challenges you to develop and apply the Business Model Canvas tool to scope a corporate challenge or opportunity. You will learn how to identify and communicate the nine elements of a business model: Customer Segments, Value Propositions, Channels, Customer Relationships, Revenue Streams, Key Resources, Key Activities, Key Partners, and Cost Structure.

4 Stunden zum Abschließen

24 Videos (Gesamt 170 min), 3 Lektüren, 1 Quiz

24 Videos

Customer, market, and value propostion6m

Product-market fit: The heart of the business model8m

Walkthrough of the Business Model Canvas - Part 15m

Walk-through of the Business Model Canvas - Part 24m

How do you develop a business model?6m

Why talk to customers? What do they know?5m

How to get insights from customers11m

What to do before the interview5m

Building a pipeline of customer interviews7m

What to do after the interview3m

Cold calling 1016m

Why have customer segments at all?6m

Customer segments, value propositions, and product features12m

Customer types8m

Customer segments and business models6m

Minimum viable product (MVP)7m

Crossing the chasm5m

What is a channel?10m

Product-channel fit7m

Cost structure6m

Key activities9m

The rest of the business model canvas3m

Key partnerships8m

Key resources5m

3 Lektüren

Meet Dan Gordon10m

Business Model Generation10m

Talking to Humans10m

1 praktische Übung

Initial Business Model Canvas30m

Woche

Woche 3

3 Stunden zum Abschließen

Crafting Strategies for Innovation Initiatives

This modules focuses on enhancing your understanding of how an internal venture is organized, and how to overcome resistance to your new venture ideas within the company.

3 Stunden zum Abschließen

12 Videos (Gesamt 120 min), 2 Lektüren, 1 Quiz

12 Videos

What are some basic types of innovations?8m

How can an audit reveal innovation competence and weakness?10m

How many ways can companies innovate?11m

How does innovation occur at different business levels?6m

How does technology uncertainty influence an innovation in the marketplace?9m

What are key "associating" skills of innovators?10m

How do innovation managers survive an innovation project?9m

What's inside an innovation portfolio?8m

How do disruptive innovations change the marketplace?11m

How are innovations revealed in a blue ocean strategy?11m

How can lead users contribute to an innovation strategy?9m

How can open innovation become an entrepreneurial strategy?11m

2 Lektüren

Meet Dr. Thomas J. Mierzwa10m

Managing Innovation10m

1 praktische Übung

Innovation Roadmap30m

Woche

Woche 4

3 Stunden zum Abschließen

Building the Proposal

This module improves your understanding of how to secure and manage funding for your corporate venture. We will demystify key accounting and financing concepts to give corporate entrepreneurs a guide to developing the business case for their ideas, and securing funding to translate ideas into reality.

3 Stunden zum Abschließen

20 Videos (Gesamt 118 min), 3 Lektüren, 2 Quiz

20 Videos

Financial statement metrics7m

The entrepreneurial spectrum6m

The "too typical" return on investment (ROI) process7m

Finance for the corporate entrepreneur3m

A better approach to return on investment (ROI)4m

Intangible assets and return on investment (ROI)4m

Financial statement basics4m

Financial statement details7m

Sources of funding8m

Internal funding3m

Customer and vendor financing3m

Franchising4m

Joint ventures8m

Co-branding6m

Licensing agreements6m

Business proposals and the pitch3m

How to write an effective business proposal3m

What do your funding sources want to see4m

How to create a pitch deck7m

Do's and don'ts of the pitch12m

3 Lektüren

Meet Michael R. Pratt10m

Entrepreneurial Finance10m

Earn a Degree Online in Entrepreneurship and Innovation5m

2 praktische Übungen

Final Business Model Canvas30m

Final Pitch30m

Über den Spezialisierung Corporate Entrepreneurship: Innovating within Corporations

For an increasing number of established companies, creating new business opportunities within the company is an imperative for success. Maturing technologies and aging product portfolios are requiring companies to create, develop, and sustain innovative new businesses. The Corporate Entrepreneurship Specialization is designed for those interested in learning how to innovate and apply entrepreneurship principles in the corporate setting.

Learners will develop knowledge on how to navigate the barriers to creating, developing, and sustaining innovative new businesses or initiatives within existing companies. These new activities rarely fit neatly within well-established systems, processes, and cultures. Learners will develop the skills, and learn the tools and best practices, for identifying and developing the entrepreneurial opportunities, building business models, creating strategies for leading innovation, and financing innovation. These four topics comprise the four courses of the Corporate Entrepreneurship Specialization, along with a final project. The Corporate Entrepreneurship Specialization is for individuals who are charged and/or inspired to develop and lead new businesses within established companies. It's specifically designed for junior- and middle-managers with the the opportunity, or responsibility, to start new businesses or initiatives within their company or division, in any industry, and in any country.

Corporate Entrepreneurship: Innovating within Corporations

Häufig gestellte Fragen

Wann erhalte ich Zugang zu den Vorträgen und Aufgaben?
Der Zugang zu Vorlesungen und Aufgaben hängt von der Art Ihrer Anmeldung ab. Wenn Sie einen Kurs im Gastmodus belegen, können Sie die meisten Kursmaterialien kostenlos einsehen. Um auf benotete Aufgaben zuzugreifen und ein Zertifikat zu erhalten, müssen Sie während oder nach Ihrer Gastphase das Zertifikat erwerben. Wenn Sie die Gastoption nicht sehen:
Der Kurs bietet möglicherweise keine Gastoption an. Sie können stattdessen eine kostenlose Testversion ausprobieren oder finanzielle Unterstützung beantragen.
Der Kurs kann stattdessen "Vollständiger Kurs ohne Zertifikat" anbieten. Mit dieser Option können Sie alle Kursmaterialien einsehen, die erforderlichen Aufgaben einreichen und eine Endnote erhalten. Dies bedeutet auch, dass Sie kein Zertifikat erwerben können.
Was bekomme ich, wenn ich diese Spezialisierung abonniere?
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Is financial aid available?
Ja, Coursera bietet für Kursteilnehmer, die sich die Kursgebühr nicht leisten können, finanzielle Unterstützung an. Bewerben Sie sich dafür, indem Sie auf den Link für finanzielle Unterstützung links unter der Schaltfläche „Anmelden“ klicken. Sie werden zum Ausfüllen eines Antrags aufgefordert und werden bei Genehmigung benachrichtigt. Diesen Schritt müssen Sie für jeden Kurs der Spezialisierung ausführen, auch für das Abschlussprojekt. Mehr erfahren

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Master Class for Corporate Entrepreneurs