This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey.
Über diesen Kurs
Kompetenzen, die Sie erwerben
- 5 stars86,21 %
- 4 stars11,59 %
- 3 stars1,53 %
- 2 stars0,27 %
- 1 star0,37 %
Top-Bewertungen von FOUNDATIONS OF DIGITAL MARKETING AND E-COMMERCE
Material was easy to follow, no issues loading content; the presenters first hand accounts and personal experiences as employees were relevant and engaging and I enjoy the idea of self-paced learning.
I enjoyed every chapter of the course. The instructor is very clear and explains everything well, so you get to follow throughout even if you didn't have any prior knowledge of digital marketing.
Excellent content. Easy to understand. I was able to take great notes and feel I have a solid foundation of knowledge in digital marketing to continue on my journey to complete the certificate.
I find it really interesting. I have done a degree in Digital Marketing, but I am not that confident yet. This course really helps me to understand some things that I have been struggling with.
Über den Google Digitales Marketing und E-Commerce Zertifikat über berufliche Qualifikation
Häufig gestellte Fragen
Wann erhalte ich Zugang zu den Vorträgen und Aufgaben?
Was bekomme ich, wenn ich dieses Zertifikat abonniere?
What are digital marketing and e-commerce?
What do digital marketing and e-commerce specialists do?
Why start a career in digital marketing and e-commerce?
Which jobs will this certificate help me prepare for?
What tools and platforms are taught in the curriculum?
What background is required?
Why enroll in the Google Digital Marketing and E-commerce Certificate?
Do I need to take the course in a certain order?
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