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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
18,823 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

CK

Nov 13, 2023

This is simply the best course, started out with barely much knowledge in digital marketing and e-commerce but I have been making consistent progress in the level of my knowledge in digital marketing.

TS

Jan 20, 2023

Very sleek and well organised intro to the world of Digital Marketing (and e-commerce).

Some concepts may already be known to some students, but this will work for anyone interested in the subject.

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301 - 325 of 4,592 Reviews for Foundations of Digital Marketing and E-commerce

By Denish A

May 2, 2023

Very Good Learning from this course as it not only covers Digital Marketing but also covered real marketing scenario and helps to understand the marketing strategies for the company. very very good learning from this course thank to all team for this knowledgeable course.

By Yogesh S

Dec 13, 2022

Awesome course, current scenarios theory explained in brief with the practical project, to learn it will get time but it all depends on your dedication. Yes, the respective course will give you a brief idea of the real scenario and the confidence to handle practical work.

By felipe l

Aug 13, 2023

Awesome; the journey was fantastic. To anyone who wants to gain a thorough understanding of what digital marketing and e-commerce are now, I would highly recommend this course since I felt that the information was flowing through the tool and the content was so natural.

By Palak G

Dec 10, 2023

it was a great key start for my new journey in digital marketing field and this course help me in the starting of my journey and I think it will always help me in future also. Most recommended course for those who wants to start their career in digital marketing field.

By julius m

Aug 27, 2023

Even though some of the things I already knew as I am a Global Marketing student after all, I was still surprised by how much valuable information was here, from ways how to get hired as a digital marketer to what their day-to-day is. Great value for your buck so far.

By Emiene B A

Dec 13, 2022

This course is awesome. I just got started and I am enjoying it so much already. The tutors explain it very well. Coursera has done a great job in putting this together in such an interesting way. I will recommend coursera as one of the best online learning platforms.

By Ilham R

Sep 16, 2022

I found this course is very useful and helpful, not only for those who are new, but also for those that already work in the marketing field. This course give you detailed foundations of digital marketing and e-commerce so you can escalade you expertise in these field

By Jorge L K

Jun 26, 2022

Exelente curso, boa didática de aprendizado apesar de não conhecer a lingua inglesa consegui absorver muito conhecimento do curso, pois com a tradução da legenda dos vídeos entendi todo conteúdo.

Parabéns e obrigado por essa opoirtunidade de obter conhecimento valioso.

By Ifeoluwa F A

Jan 29, 2024

This course is just the first of seven modules, but to say it was comprehensive, fully packed and knowledge-impacting, is but to say the least. Thank you GOOGLE! Thank you COURSERA! I had a blast learning all about the foundations of digital marketing and e-commerce.

By Zaiam Z

Jan 16, 2023

This course has basic to advance information related to Digital Marketing. You'll learn Marketing Funnel in depth in this course. So it's definitely worth it if you are very new to Digital Marketing as well as you want to improve your grip on this particular field.

By Hassan K

Sep 26, 2022

This course by Google is very informative and effective. I learned a lot of new things in this course like Customer Journey, Storytelling and much more. I encourage other pepoles if they are planning to enroll in this course this will be very useful for everyone.

By Deanna L

May 10, 2022

I enjoyed all the instructors in this course especially the main lady, she had good energy and was articulate. I liked hearing different people's perspectives. The glossary is very helpful for all the marketing terms. This coursse was a good refresher for me.

By Fazeelat B

Mar 9, 2024

I want to express my gratitude for the insightful e-commerce course on Coursera. The proficiency gained in areas like online marketplaces, customer engagement, and digital strategies has been invaluable. Thank you for providing a comprehensive learning experience.

By Shagufta T

Aug 24, 2023

Thank you so much for the course. I had an amazing time learning it. You all explained it really well. It's really gonna be helpful for me in the future. Thank you guys for your valuable time and valuable information that you shared with us. Keep up the good work.

By Laxmikanta N

Sep 6, 2022

Tbh , so far the best structured learning i have ever come accross and i would highly recommend everyone who is interested to learn digital learning . the faculties are really nice and the material and glossary is really helpful to understand the course in detail.

By Ravindu A

Feb 23, 2024

Overall, the program has provided valuable insights into the dynamic and multifaceted world of e-commerce and digital marketing. I look forward to continuing to explore new concepts and strategies to stay updated on the latest trends and innovations in the field.

By Shakeel A

Jul 12, 2023

Digital marketing benefits businesses of all sizes by giving access to the mass market at an affordable price. Unlike TV or print advertising, it allows truly personalised marketing. Digital marketing also comes with a number of challenges you should be aware of.

By Peace O

Feb 16, 2023

The way the lessons were taught just flowed into one another, the examples given painted a clearer picture and the in-video quizzes made sure I was paying close attention to what was being taught.

An overall awesome experience. Thank you Google. Thank you Coursera

By Swati J

Dec 24, 2022

For people willing to try their hands on digital marketing & e-comm. This course is very insightful and the assessments helps to do practicals which is very helpful. I was planning do to this course since past a year and now when i have completed it, feels worth.

By Viktoria T

Oct 16, 2022

Thank you !

I really enjoyed the learning process. Everything was explained with examples and It made everything so much easier. I am happy I chise this Digital Mareting and E- commerse Course. Thats exactly what I want to do.

I am excited for the next course !

By Jorge M V L

Jul 20, 2022

Este curso superó ampliamente mis expectativas. Toda la información se brinda con una claridad impresionante y además es información relacionada específicamente con el tema.

100% recomendado a quienes quieren empezar en el apasionante mundo del Marketing Digital!

By Kaitie E

Jun 12, 2022

If this topic is at all of interest to you and you're not able to or wanting to attend a school program. Then you need to check this course out! I learned so much and it was so easy to learn and use this platform! I can't wait to continue onto the next courses :)

By Shyaka B

Feb 19, 2024

I Have been able to learn all The fundemnetals, through this course i learnt so much about digital marketing and e-commerce. Which opened my mind and vision into pursuing more courses part of this amazing path towards the digital martketing and e-commerce field.

By kopishan t

Mar 13, 2024

Google Digital Marketing Course provides a concise yet comprehensive overview of key digital marketing concepts. With practical exercises and up-to-date content, it's a valuable resource for both beginners and seasoned marketers looking to enhance their skills.

By Rahul S

Jul 1, 2023

This is the most wonderful experience to complete the Foundations of Digital Marketing and E-commerce course successfully, looking forward to learnn more and I would like to complete the entire course in a good manner.

Thank you team for your continuous support.