Just how familiar are you with a marketing communication campaign? Learn more about this key pillar in the marketing mix and use it to give the push your product or service needs.
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IE Business School
IE Business School is an internationally recognized business school where the leaders of tomorrow shape their ideas and learn to become global citizens. For over 40 years, IE Business School has promoted innovation and change in organizations, equipping managers with an entrepreneurial mindset that generates employment, wealth, and social well-being.
- 5 stars78,05 %
- 4 stars18,56 %
- 3 stars2,52 %
- 2 stars0,52 %
- 1 star0,33 %
Top-Bewertungen von INTEGRATED MARKETING COMMUNICATIONS: ADVERTISING, PUBLIC RELATIONS, DIGITAL MARKETING AND MORE
A well tailored, educational course that helped me understand Marketing theory without a marketing background! To the point subjects, well presented and analytical explanations. Thank you Eda!
I really enjoyed the course. After this module I decided to take the specialization. It is full of insights, good source of information and really added knowledge to me.
This is essentially important for professional peoples and its compose in such a great way, I am totally inspired and suggest to others must have a look. Regards\n\nAabid Ali Shahid
Excellent course. very detailed in regards to communication campaign, objectives, etc. However, more content on digital marketing, SEO & Social Media marketing would be beneficial.
Über den Spezialisierung Marketing Mix Implementation
In this Specialization we will delve into the marketing mix and the skill-set needed to implement successful marketing strategies. Join us and explore the four key concepts of the marketing mix model, also known as the 4Ps: Product (Brand and Product Management), Pricing, Place (Distribution Channel Strategy and Retail) and Promotion (Communication Strategies, PR and Advertising). This course primarily focuses on implementation so you can immediately apply the lessons learned to your work or to a business idea that you are thinking of taking to market. After completing the four courses, you will be able to take part in the Capstone Project where you will have the opportunity to put into practice what you have learned in this specialization by running a real product through the marketing mix.
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