Just how familiar are you with a marketing communication campaign? Learn more about this key pillar in the marketing mix and use it to give the push your product or service needs.
Dieser Kurs ist Teil der Spezialisierung Spezialisierung Marketing Mix Implementation
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Spezialisierung Marketing Mix ImplementationIE Business SchoolÜber diesen Kurs
23.058 kürzliche Aufrufe
Flexible Fristen
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Zertifikat zur Vorlage
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100 % online
Beginnen Sie sofort und lernen Sie in Ihrem eigenen Tempo.
Kurs 4 von 5 in
Ca. 11 Stunden zum Abschließen
Englisch
Untertitel: Arabischer Raum, Französisch, Portugiesisch (europäisch), Italienisch, Vietnamesisch, Koreanisch, Deutsch, Russisch, Englisch, Spanisch
Kompetenzen, die Sie erwerben
- Advertising
- Integrated Marketing Communications
- Marketing Communications
- Marketing
Flexible Fristen
Setzen Sie Fristen gemäß Ihrem Zeitplan zurück.
Zertifikat zur Vorlage
Erhalten Sie nach Abschluss ein Zertifikat
100 % online
Beginnen Sie sofort und lernen Sie in Ihrem eigenen Tempo.
Kurs 4 von 5 in
Ca. 11 Stunden zum Abschließen
Englisch
Untertitel: Arabischer Raum, Französisch, Portugiesisch (europäisch), Italienisch, Vietnamesisch, Koreanisch, Deutsch, Russisch, Englisch, Spanisch
von
IE Business School
IE Business School is an internationally recognized business school where the leaders of tomorrow shape their ideas and learn to become global citizens. For over 40 years, IE Business School has promoted innovation and change in organizations, equipping managers with an entrepreneurial mindset that generates employment, wealth, and social well-being.
Lehrplan - Was Sie in diesem Kurs lernen werden
3 Stunden zum Abschließen
What is IMC? IMC Planning Background
This course is designed as an introduction to the field of Integrated Marketing Communications (IMC), to help you make better marketing communications decisions. We will define what integrated marketing communications is. We will run through the marketing process and how to elaborate on the important decisions that marketing managers need to take through the marketing process. Additionally, we will learn about the latest trends in the market and how we can establish brand equity and loyalty, and talk to several experts in the field.
3 Stunden zum Abschließen
11 Videos (Gesamt 65 min), 2 Lektüren, 1 Quiz
3 Stunden zum Abschließen
IMC Planning Process
We focus on the planning process for an effective integrated marketing communications campaign. We will talk about the potential challenges you may come across while we are communicating with your consumers and the tricks to overcome these challenges. You will learn the theories on how advertising works and how consumers make decisions. Additionally, you will be able to establish your marketing communications budgets. You will learn to tailor your communications strategy in line with the specific company characteristics, goals and needs.
3 Stunden zum Abschließen
9 Videos (Gesamt 54 min), 4 Lektüren, 1 Quiz
3 Stunden zum Abschließen
Advertising Management & Design
After this module, you will be able to put into practice the theoretical approaches to advertisement design. You will be able to learn about possible message strategies, advertising appeals and executional frameworks through a lot of examples. Additionally, you will see professionals’ points of view on the creative process.
3 Stunden zum Abschließen
10 Videos (Gesamt 54 min), 3 Lektüren, 2 Quiz
2 Stunden zum Abschließen
Marketing Communications Mix
In this module we will work on the elements of the marketing communications mix. You will have access to the latest trends and tools that are used in integrated marketing communications. You will be able to use tools such as customer promotion activities, public relations, cause related marketing, crisis management, social media marketing, digital marketing, and search engine optimization for your products and services.
2 Stunden zum Abschließen
9 Videos (Gesamt 60 min), 3 Lektüren, 1 Quiz
Bewertungen
- 5 stars78,05 %
- 4 stars18,56 %
- 3 stars2,52 %
- 2 stars0,52 %
- 1 star0,33 %
Top-Bewertungen von INTEGRATED MARKETING COMMUNICATIONS: ADVERTISING, PUBLIC RELATIONS, DIGITAL MARKETING AND MORE
von CA17. Dez. 2020
A well tailored, educational course that helped me understand Marketing theory without a marketing background! To the point subjects, well presented and analytical explanations. Thank you Eda!
von CT6. Mai 2017
I really enjoyed the course. After this module I decided to take the specialization. It is full of insights, good source of information and really added knowledge to me.
von AS30. Mai 2016
This is essentially important for professional peoples and its compose in such a great way, I am totally inspired and suggest to others must have a look. Regards\n\nAabid Ali Shahid
von CS20. Jan. 2020
Excellent course. very detailed in regards to communication campaign, objectives, etc. However, more content on digital marketing, SEO & Social Media marketing would be beneficial.
Über den Spezialisierung Marketing Mix Implementation
In this Specialization we will delve into the marketing mix and the skill-set needed to implement successful marketing strategies. Join us and explore the four key concepts of the marketing mix model, also known as the 4Ps: Product (Brand and Product Management), Pricing, Place (Distribution Channel Strategy and Retail) and Promotion (Communication Strategies, PR and Advertising). This course primarily focuses on implementation so you can immediately apply the lessons learned to your work or to a business idea that you are thinking of taking to market. After completing the four courses, you will be able to take part in the Capstone Project where you will have the opportunity to put into practice what you have learned in this specialization by running a real product through the marketing mix.
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