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Bewertung und Feedback des Lernenden für Management of Fashion and Luxury Companies von Università Bocconi

5,054 Bewertungen

Über den Kurs

Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts. Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace. Topics such as the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets will be discussed in the course....



30. Jan. 2020

It's a great course for those who'd like to understand the the way fashion industry is organized; what's the key factors in marketing of fashion and luxury brands; what's important in communication.


1. März 2017

What a great resource for both Fashion and Business Students around the world. I am a student in London using this resource to further my knowledge and Iove it. I will continue using and supporting.

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826 - 850 von 1,250 Bewertungen für Management of Fashion and Luxury Companies

von Flavia

24. Dez. 2020

Amazing! Thank you!

von Aatufa A

16. Aug. 2020

Very helpful for me

von M R

18. Apr. 2020

Très enrichissant !

von Severyan L

12. Apr. 2020

It's so amazing! :)

von Hanh A L

23. Nov. 2015

useful course ever!

von Sara M

24. Sep. 2020

Interesting course

von Saad K A

10. Aug. 2020

Beyond amazing :')

von aditri t

4. Juni 2020

merely wonderful .

von Marta C

18. Apr. 2020

Excellent course!!

von 徐陈宠

3. Nov. 2019

excellent course !

von Ivy y p W

13. Jan. 2019

very useful course

von Gendreau S

19. Aug. 2017

Really good course

von Eirini S

27. Feb. 2017

Very Good Quality!

von Susana G M

3. Aug. 2020

Excellent content

von Michelle P

15. Juni 2020

Love this course!

von Alessia o

8. Juni 2020

Totally approved!

von Mariami P

6. Juni 2020

Very informative

von Elisabetta L

24. Apr. 2020

Very interesting!

von Ornela T K

24. Juni 2019

Excellent course!

von Iremise F

24. Jan. 2019

Very Enlightening

von Rami R

31. Juli 2018

Luxury Experience

von Mariana l

2. Apr. 2018

i love the course

von Kleopatra R

14. Okt. 2016

Best course ever!

von Arturo B

9. Aug. 2016

Great course!! :D

von lin h

19. Mai 2016

excellent quality