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Bewertung und Feedback des Lernenden für Management of Fashion and Luxury Companies von Università Bocconi

5,333 Bewertungen

Über den Kurs

Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts. Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace. Topics such as the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets will be discussed in the course....



30. Jan. 2020

It's a great course for those who'd like to understand the the way fashion industry is organized; what's the key factors in marketing of fashion and luxury brands; what's important in communication.


1. März 2017

What a great resource for both Fashion and Business Students around the world. I am a student in London using this resource to further my knowledge and Iove it. I will continue using and supporting.

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926 - 950 von 1,300 Bewertungen für Management of Fashion and Luxury Companies

von Евгений Б

13. Okt. 2015

Great course!


17. Okt. 2022


von Кристина Ш

7. Dez. 2021

very useful

von Zhaohong L

16. Nov. 2021

Very useful!

von Wit W

20. Juni 2021

OMG so posh

von Zeynep A

27. Feb. 2021


von Ludovica N

22. Okt. 2020

amazing !!!!

von Inês C R D F

25. Mai 2020

Great course

von Alizée V

13. Mai 2020

très complet

von Guillermo L

7. Okt. 2016


von Yves Z

13. Dez. 2015

great course

von Andrea S G

28. Sep. 2015

Muy bueno!!!


6. Juni 2021

really good

von Akshitha R

20. Jan. 2021

very useful

von 253 B T

4. Jan. 2021

Very useful

von Arwa K S

9. Dez. 2020

So helpful.

von Buitrago A I

14. Sep. 2020


von Karrie오설매 W

25. Aug. 2020

good course

von Priya d

20. Juli 2020

good course

von Jeanne V

17. Juli 2020

Great Mooc!

von Rafael V

18. Juni 2020

really nice

von Madhubala

12. Mai 2020

Just try it

von Arun K

23. März 2020


von Mohamed G K S

7. Okt. 2018

many thanks

von Janell C

13. Nov. 2017