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Learner Reviews & Feedback for Management of Fashion and Luxury Companies by Università Bocconi

4.7
stars
5,672 ratings

About the Course

Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts. Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace. Topics such as the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets will be discussed in the course....

Top reviews

PM

Mar 1, 2017

What a great resource for both Fashion and Business Students around the world. I am a student in London using this resource to further my knowledge and Iove it. I will continue using and supporting.

VK

Jan 30, 2020

It's a great course for those who'd like to understand the the way fashion industry is organized; what's the key factors in marketing of fashion and luxury brands; what's important in communication.

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1351 - 1375 of 1,380 Reviews for Management of Fashion and Luxury Companies

By Luciana

May 2, 2020

The English of the teachers is not very good. Is very difficult to understand them

By Nadine A N

May 2, 2020

The material is a bit outdated (2013) but the course is interesting enough!

By Sofia P

Aug 11, 2021

I learned a lot of stuff that I didnt know prior to fashion

By Beatriz M

Feb 24, 2021

The course is very complete but needs an actualization

By Andina n i

Jul 20, 2020

Many links doesn't work. Information already outdated.

By Riri M

Nov 21, 2015

The module was alright but I got bored halfway through

By Gia L T

Feb 23, 2024

The report and data was from 2013, should be updated

By Bruna C M

Oct 16, 2016

Very good course but with a few OUTDATED materials.

By Silvana M

May 20, 2020

Sería increíble que actualizaran la información.

By Maria I

Sep 9, 2022

Very basic and unfortunately a bit outdated

By Marloes W

Jun 28, 2018

Language sometimes not clear. Course old.

By NIDHI V

Jul 3, 2023

Course is good but needs to be upgraded

By Maria-Anastasia A

Dec 14, 2017

It gave me some nice insights o

By Federico G

Dec 19, 2019

the English speaking is poor

By Franca V

Dec 24, 2023

Recommend to update course

By michelle2531

Jul 3, 2023

基础入门信息较多,行业深入的信息相对较少

By Irina G

Jan 8, 2017

Довольно простой

By Cajetan M L

Oct 6, 2019

Very basic.

By Shubham m

Jun 18, 2020

ok

By Bruce C

Jun 14, 2022

this course is terrible. the lectures are all over the place and the quizzes seem to be bot questions and answers that dont make any sense. i.e. answers aren't really clear and are just random sentences pulled from the lecture which are unrelated to the question. . there is also no feedback so you don't know where you went wrong. info is useful and the university is well known. i do recommend it despite the complaints. grazie mille.

By Veronica R

Oct 14, 2023

It covers the basics of fashion companies, which is good for people entering the industry. The course, however, is outdated, you can't watch most videos as they have been deleted from YouTube. But it's easy, doesn't take much time and I overall provides a basic framework if you're new to the industry.

By Yuta K

Apr 10, 2021

Very vague, inconsistent, some uninteresting topics, poor academic English level were my impressions but fashion industry works just that way. Unpredictable, pretentious and superficial. I was hoping to learn more about the actual business such as how they manage and build fashion brand.

By Hasnaoui

Mar 21, 2023

This course is quite oudated. It refers to brands and business models that are no longer relevant. Plus, all the market data is from 10 years ago. Since Fashion is an ever evolving market with dynamic shifts would recommend to find a most recent Fashion /luxury management course

By JS A

Dec 15, 2015

Contents are good and interesting, but speakers' english is so low and bad (pronunciation) that the course becomes almost unpleasant.

By Alba A V

Sep 1, 2022

Me dieron la beca para realizarlo y lo he superado con exito. Me dijeron que me daban el certificado al terminarlo con la beca y no puedo obteber el certificado. No encuentro la manera de obtener el certificado si no es pagando, cuando con la beca no era necesario pagar. Quiero una solucion y que me manden mi certificado. Gracias .