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Kursteilnehmer-Bewertung und -Feedback für Management of Fashion and Luxury Companies von Università Bocconi

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4,308 Bewertungen
1,113 Bewertungen

Über den Kurs

Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts. Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace. Topics such as the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets will be discussed in the course....

Top-Bewertungen

VK
30. Jan. 2020

It's a great course for those who'd like to understand the the way fashion industry is organized; what's the key factors in marketing of fashion and luxury brands; what's important in communication.

PM
1. März 2017

What a great resource for both Fashion and Business Students around the world. I am a student in London using this resource to further my knowledge and Iove it. I will continue using and supporting.

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476 - 500 von 1,098 Bewertungen für Management of Fashion and Luxury Companies

von Caroline C

24. Mai 2020

Excelent video content, support readings and teachers. I love make this course.

von sahar g R

29. Apr. 2020

excellent Course, awesome teachers and very useful material and items to learn.

von Anastasiia M

29. Sep. 2019

Great course for those who wants to learn how fashion industry works in general

von Davide S

1. Juni 2018

Well done! Thanks to this course I learned much about Fashion&Luxury Companies.

von Devayani

7. Nov. 2016

This is an excellent course which gave me an understanding for foreign markets.

von Dorogan I

29. März 2020

The course is really good. Nice speakers, interesting information. Recommend !

von Carlos G C

7. Juli 2019

Very enlightening! Interesting perspective about fashion and luxury industries

von Passant N N

3. Aug. 2017

The best course ever, thank you all for making this opportunity to studying it

von Laura S

23. Mai 2020

Very detailed in different luxury business areas. Excellet! HIghly recommend!

von Erik F

6. Mai 2020

Interesting course that gives a well structured view of the luxury management

von Yasmina H

20. Mai 2020

Offered detailed insight into the management of fashion and luxury companies

von TAMARA

12. Mai 2020

I learned a lot about luxury companies! thanks for this incredible course :)

von Ricardo B

8. Mai 2020

This course was amazing, well explained, material on point and very helpful!

von Paola G

12. Jan. 2016

I loved this course, the content is good, has a lot of interviews and cases.

von DOMINIQUE B

5. Jan. 2021

The most complete and concrete course for understanding the luxury industry

von Jimmy D

8. Nov. 2020

Very useful insights with challenging questions in quiz, I highly recommend

von vishal s

8. Juli 2020

Great Insights, Methodical teaching and covers the entire industry spectrum

von Mariyam v

9. Okt. 2020

i really liked the course and way of teaching learned too many new things

von ing. L M O

16. Sep. 2018

Excellent course from the top Italian university, the Bocconi University.

von Cheryl C

20. Dez. 2017

Thoroughly enjoyed the contents of this course and the learning material.

von Bhavna A

6. Juni 2020

an excellent course that updates you about the industry. Thanks Coursera

von Wong C H

26. Apr. 2020

This course is worth to learn to increase my brand management knowledge.

von Maria B L d F M

16. Feb. 2020

Excellent course with an incredible pedagogical method. I wait for more!

von BySan M

10. Feb. 2016

Very well explained course... All about fashion and its business models.