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Kursteilnehmer-Bewertung und -Feedback für Management of Fashion and Luxury Companies von Università Bocconi

4,114 Bewertungen
1,081 Bewertungen

Über den Kurs

Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts. Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace. Topics such as the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets will be discussed in the course....


30. Jan. 2020

It's a great course for those who'd like to understand the the way fashion industry is organized; what's the key factors in marketing of fashion and luxury brands; what's important in communication.

1. März 2017

What a great resource for both Fashion and Business Students around the world. I am a student in London using this resource to further my knowledge and Iove it. I will continue using and supporting.

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476 - 500 von 1,067 Bewertungen für Management of Fashion and Luxury Companies

von Mariyam v

9. Okt. 2020

i really liked the course and way of teaching learned too many new things

von ing. L M O

16. Sep. 2018

Excellent course from the top Italian university, the Bocconi University.

von Cheryl C

20. Dez. 2017

Thoroughly enjoyed the contents of this course and the learning material.

von Bhavna A

6. Juni 2020

an excellent course that updates you about the industry. Thanks Coursera

von Wong C H

26. Apr. 2020

This course is worth to learn to increase my brand management knowledge.

von Maria B L d F M

16. Feb. 2020

Excellent course with an incredible pedagogical method. I wait for more!

von BySan M

10. Feb. 2016

Very well explained course... All about fashion and its business models.

von Sreelekshmi P

5. Dez. 2020

So much useful to gain knowledge, good teaching and easy to understand.

von Constanza d P D C

25. Okt. 2020

Very good course! Very informative and they give great material for it.

von Vanessa A S

21. Sep. 2020

Great and easy understanding of the Fashion Industry and its variables.

von Natalia G

2. Mai 2019

I just love the way the professors teach and show you every concept! :)


19. Nov. 2017

One of the best course so far. It makes sure that you learn everything.

von Fedorovich A

2. Nov. 2015

Adore this course, wish it would be more courses connected with fashion

von Pareena P

2. Aug. 2020

This course gives a lot of knowledge about Fashion and Luxury Fashion.

von Clara M

5. Juli 2020

Really well structured, interesting and worth dedicating your time to.

von Antonella M

12. Feb. 2019

I have enjoyed, now I have a different vision about Fashion and Luxury

von Diana R

1. März 2016

Please do more courses like this It explain a lot about this industry.


24. Sep. 2020

This course is best.. I learn many things about fashion brands luxury

von Tatum G K

30. Juni 2018

Excelente curso de aproximación a los mercados de la moda y del lujo.

von Moustafa A M

27. Juni 2018

It is so interesting , full of new ideas and organized well.good luck

von Paul W

9. Apr. 2018

Big Eye-opener. I really enjoyed this look into the fashion business.

von Saganjit k

5. Juli 2017

Excellent course for people interested in fashion and Luxury industry

von Sumeet G

19. Sep. 2016

A great course for beginners who want to understand fashion industry.

von Juan G A M

25. Okt. 2015

Awesome course, great materials and good teachers. Thank you Bocconi.

von Gilberto M Z

3. Mai 2020

Awesome course ! Very interactive and easy E learning platform!!!!!!