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Kursteilnehmer-Bewertung und -Feedback für Management of Fashion and Luxury Companies von Università Bocconi

4,312 Bewertungen
1,113 Bewertungen

Über den Kurs

Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts. Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace. Topics such as the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets will be discussed in the course....


30. Jan. 2020

It's a great course for those who'd like to understand the the way fashion industry is organized; what's the key factors in marketing of fashion and luxury brands; what's important in communication.

1. März 2017

What a great resource for both Fashion and Business Students around the world. I am a student in London using this resource to further my knowledge and Iove it. I will continue using and supporting.

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576 - 600 von 1,098 Bewertungen für Management of Fashion and Luxury Companies

von Ömer T

1. Feb. 2018

Highly recommend if you want to know about the sector.

von Adrián R M

24. Jan. 2017

I loved it!! Thank you so much!! Bocconi and Coursera.

von Vera S

3. Juni 2020

Thank you a lot for this course! I really enjoyed it!

von Vadim C

20. Apr. 2020

This is a very strong course about the fashion world!

von nettie l

11. März 2020

I loved the course! Please have more fashion courses.

von Frederica R

26. Mai 2017

Excelente !! Gostaria de fazer mais cursos como este.

von Veronika U

22. Okt. 2020

This course was very usefull for me, I learnt a lot.

von Elena P

22. Sep. 2020

Very interesting and useful course! I was impressed!

von Sergienko A

6. Mai 2020

It's been a very useful course, thank you very much!

von Emilia H

4. Mai 2020

That was a fantastic course. thank you very much !!!

von Loredana R

5. Feb. 2018

Excellent content and valuable videos and interviews

von Lorena P

4. Juni 2017

Excelente Curso y Formación. Altamente recomendable.

von Mireia P F

14. Mai 2017

Excellent course to know more about fashion's world.

von Veronica P

14. Nov. 2020

Very interesting and well done course. I loved it !

von Francesca S

31. Jan. 2021

I truly loved this course and highly recommend it!

von Daniele V

22. Mai 2020

Very interesting and useful!

So much professional!

von Suchi S

6. Mai 2020

really good lectures and gained a lot of knowledge

von José M F d C M e S

25. Feb. 2018

Excellent info for a startup in the fashion world.

von Nunzio G

22. März 2021

A really charming course, explained with passion.

von Amin R

11. Dez. 2020

a good course very professional, I learned a lot!

von Julia B

29. Juni 2020

Excellent course, with great additional resources

von Kravchenko J N

17. Apr. 2020

very interesting, structured. I like it very much

von Sara H

19. Feb. 2020

Amazing course for the beginners in the industry

von Xiwen Q

14. Juni 2016

Nice journey towards fashion and luxury products.

von mitali a

17. Juni 2020

loved the assignments and content of the program