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Kursteilnehmer-Bewertung und -Feedback für Management of Fashion and Luxury Companies von Università Bocconi

3,751 Bewertungen
1,001 Bewertungen

Über den Kurs

Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts. Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace. Topics such as the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets will be discussed in the course....



Jan 31, 2020

It's a great course for those who'd like to understand the the way fashion industry is organized; what's the key factors in marketing of fashion and luxury brands; what's important in communication.


Mar 02, 2017

What a great resource for both Fashion and Business Students around the world. I am a student in London using this resource to further my knowledge and Iove it. I will continue using and supporting.

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701 - 725 von 987 Bewertungen für Management of Fashion and Luxury Companies

von carlos e c

Aug 25, 2018

You'll love it!

von Roberta L

Jun 27, 2017

amazing course!

von Alex P M

Feb 02, 2017

Excelente curso

von Chenjun Z

Aug 09, 2020


von Ifunanya o

Oct 15, 2016

very educative

von Tobias R

Mar 31, 2020

good overview

von Maria F

Mar 02, 2019

Great course!

von Matteo D M

Oct 14, 2018

Great course!

von Eva V

Nov 04, 2017

Great course!

von Marco A C G

Oct 22, 2017


von Xinru Y

Jul 28, 2017

learns a lot!


Jul 12, 2017

Insightful ..

von Amanda S

May 22, 2017

Great course!

von Livia M

Apr 18, 2017

Great course.

von Joanna M

Nov 07, 2016

great course!

von Solangel G

Oct 17, 2016

Great course!

von Andrea

Nov 01, 2015


von Evgeny B

Oct 13, 2015

Great course!

von Ludovica N

Oct 22, 2020

amazing !!!!

von Inês C R D F

May 25, 2020

Great course

von Alizée V

May 13, 2020

très complet

von Guillermo L

Oct 08, 2016


von Yves Z

Dec 13, 2015

great course

von Andrea S G

Sep 28, 2015

Muy bueno!!!