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Bewertung und Feedback des Lernenden für Management of Fashion and Luxury Companies von Università Bocconi

5,334 Bewertungen

Über den Kurs

Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts. Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace. Topics such as the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets will be discussed in the course....



1. März 2017

What a great resource for both Fashion and Business Students around the world. I am a student in London using this resource to further my knowledge and Iove it. I will continue using and supporting.


30. Jan. 2020

It's a great course for those who'd like to understand the the way fashion industry is organized; what's the key factors in marketing of fashion and luxury brands; what's important in communication.

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1176 - 1200 von 1,301 Bewertungen für Management of Fashion and Luxury Companies

von mercy a

8. Sep. 2022

very good content taught here,plus the examples were very informative. thank you

von I-Shiuan C

17. Sep. 2019

You can learn the fundamental knowledge of the fashion industry from this course.

von Paulina S

17. Mai 2021

muy bueno, entretenido, me sirvió para organizar las ideas de marketing de lujo.

von Antonella M

29. Mai 2020

Un corso molto interessante, per conoscere e addentrarsi nel settore della moda

von Sandra M

25. Apr. 2017

Very informative ! Could use a section with a little bit more figures analysis !

von Andrea F

3. Mai 2020

Very interesting course to be able to understand the fashion and luxury world.

von Mariia M

7. Apr. 2020

good additional documents, wanted more insights and examples, more modern view

von Irtaza S

14. Sep. 2019

Great starting point to get an insight into how fashion blends with business.

von Pablo A T

26. Feb. 2021

Valiosos y fundamentales conocimientos pero el curso tiene que actualizarse.

von lisbona

17. Okt. 2016

good lessons + good teachers + good contents, not enough interaction though

von Sara C

19. Jan. 2021

Really interesting topics. well developed and explained.

should be updated..

von Thea M

5. Nov. 2016

very informative course!! Coursera should have more fashion related courses

von ANTU D

28. Okt. 2022

it was a great course in my life . I have learnt a lot from this course .


14. Dez. 2021

The course was quite interesting and enabled the students to learn a lot.

von Sophie G

21. Aug. 2021

Leçons très compréhensible même pour un débutant, très agréable à étudier

von Hoang K B

3. Sep. 2015

Thanks for giving me knowledge about Fashion. This is very helpful. :)


23. Mai 2020

Really enjoyed the course. It contains good and professional content.

von S

11. Apr. 2021

Great course if you already have an insight in the Fashion industry.

von Jayati M

30. Apr. 2020

Informative course with great use of real life examples and reports!

von Paola G L

24. Aug. 2020

Great course for a first approach to fashion and luxury management.

von Santiago C

2. Jan. 2016

Excellent course, but the english of the professors can improve...

von Siham E

22. Feb. 2018

A great quick intro into the fabulous world of luxury fashion!

von Davide G C

17. Feb. 2016

Excellent contents, but relator's english is pretty bad. :-)

von Mohana S

15. Juli 2021

succesfull of coures . Thank you fare the oppertiunity...

von Yamini S

26. Aug. 2015

Would have liked some more examples for the explanation.